54: What is GTM Engineering? Ben Holley

54: What is GTM Engineering? Ben Holley

Ever wondered how AI can turbo‑charge your sales engine? In episode 54 of dnsUNFILTERED, we crack the code with GTM pioneer Ben Holley. Ben Holley shares his hard‑won experience in GTM engineering and shows how AI in sales can transform outreach, research, and automation. He explains the art of building static workflows and institutionalizing best practices so your entire team stays aligned and efficient. Whether you’re new to AI tools or looking to level up your GTM strategy, Ben’s insights keep you ahead of the curve and help you avoid common pitfalls.- Use AI to research prospects faster and with higher accuracy. - Build “dopamine hit” workflows that keep teams motivated and productive. - Embed brand personality into every automated touchpoint. - Institutionalize knowledge so new hires hit the ground running. If you want a practical playbook for AI‑powered sales, hit subscribe, share your thoughts in the comments, and tell us which GTM challenge you’re tackling next. Chapters00:00 Introduction to AI in Sales02:50 Understanding Sales Efficiency and Software Solutions05:17 The Human Element in Sales07:47 Dopamine Hit Workflows and Their Impact10:30 The Spectrum of Outreach Strategies13:00 The Role of AI in Business Discovery15:43 The Future of AI in Sales Transactions18:25 The Importance of Institutionalized Workflows24:46 Building Static Workflows with AI Tools26:29 Visibility Layers and Collaborative Tools28:54 Integrating Brand Identity into AI Workflows34:53 Institutionalizing Knowledge and Team Collaboration40:29 Optimizing Sales Teams with Better Data43:44 The Future of AI in Sales and Marketing

53: Unlock Your AI, Jiquan Ngiam

Chat with Jiquan Ngiam, the mind behind Mint MCP, as he breaks down the rise of multimodal AI, the next wave of APIs, and how to safeguard enterprise AI with automation and security. In this talk you’ll learn practical strategies for building AI agents, managing AI sprawl, and turning APIs into the backbone of your business’s agent ecosystem. If you’re a data nerd, a product builder, or a security lead, you’ll discover how CP, ChatGPT, Claude, and the new MCP revolution can give you a competitive edge. Get ready to turn the complex world of AI into a straight‑forward roadmap that keeps your users and data safe while you automate growth. * Data + compute still unlock AI gains but you need the right MCP to scale. * Redesign APIs for AI: let MCPs turn every model into a plug‑in service. * Build agents that learn, remember, and act your own personal AI workforce. * Governance first: permissioning, security, and clear SOPs keep business AI compliant. Smash that like button, hit subscribe, share with your AI squad, and drop a comment with your biggest AI challenge! Chapters00:00 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1] Introduction to AI Sprawl and Its Challenges02:57 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=177s] Jiquan Ngiam's Background and Experience05:48 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=348s] The Importance of Multimodal AI08:41 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=521s] APIs and AI Tooling: A New Paradigm11:24 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=684s] MCP vs CLI: Finding the Right Balance14:05 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=845s] Empowering Non-Technical Users with MCPs16:37 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=997s] Building an AI-Driven Organization19:52 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=1192s] Creating an Agent Ecosystem in Business23:27 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=1407s] Starting the AI Journey24:49 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=1489s] Integrating AI with Business Systems26:16 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=1576s] Creating Memory and Skills for AI27:36 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=1656s] Onboarding and Standard Operating Procedures29:36 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=1776s] The Future of AI Memory and Collaboration31:21 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=1881s] Using Git as AI Memory34:56 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=2096s] Implementing AI in Corporate Environments39:06 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=2346s] The Evolution of Model Context Protocols41:01 [https://www.youtube.com/watch?v=dJmAeAI4brw&list=PLsD-mMEhiLYm4BURhMlSyHvYArEeBcE_E&index=1&t=2461s] Rapid Fire Questions and Insights

52: Everybody's a Target, Noel Bradford

Is your small business truly safe? In episode 52 of dnsUNFILTERED, we uncover why even tiny firms are prime targets and how a boutique MSP can be the shield your business needs. Mikey Pruitt sits down with Noel Bradford to explore the growing threat of cyber attacks on small businesses and the unique role boutique MSPs play in protecting them. From the importance of honest client conversations to the power of DNS log monitoring, this conversation arms you with practical tactics and deep‑rooted insights. You’ll learn how frameworks like Cyber Essentials simplify risk assessment, why shadow IT can be a double‑edged sword, and why continuous learning is the only way to keep your team ahead of cyber threats. - Boutique MSPs focus on personalized service that meets the specific needs of small firms. - Small businesses are often seen as easy targets, but they’re actually frequent victims of cyber attacks. - Direct, honest communication builds trust and strengthens cyber defenses. - Monitoring DNS logs is a game‑changing technique for spotting anomalies early. - Frameworks like Cyber Essentials give clear guidance on what security steps a business must take. Think your company can’t afford a cybersecurity plan? Tune in, learn the facts, and protect what matters. Like, share, and subscribe for more real‑world tips on keeping your business cyber‑safe. Chapters00:00 Introduction to Boutique MSPs and Cybersecurity04:23 The Importance of Cybersecurity for Small Businesses08:25 Navigating Client Relationships and Expectations12:56 Monitoring and Managing Cyber Threats17:04 The Role of Frameworks in Cybersecurity21:07 The Impact of Cyber Incidents on Businesses25:12 The Future of Cybersecurity and Education29:40 Conclusion and Final Thoughts

51: AI Governance, Kuba Szarmach

Ready to see how AI’s future could either boost our lives or turn into a silent danger? In episode 51 of dnsUNFILTERED, Mikey Pruitt sits down with AI expert Kuba Szarmach to unpack the hidden risks behind the tech we use every day.We dive into AI governance, compliance, and accountability why these buzzwords matter for businesses and ordinary folks alike. Kuba explains the AI Governance Library, the subtle threats that can shape society, and how to spot biases before they spiral. “AI is a reflection of us,” he says, and the episode shows how human values must guide every algorithm.- AI governance is now a must‑have skill as AI evolves. - The AI Governance Library is your cheat‑sheet for ethics and compliance. - Small AI risks can cause big societal ripples. - Bias detectability and explainability beat prompt injection in importance. - Responsible AI boosts productivity trust the system, question the source. If you care about the future of smart tech, hit subscribe, share your thoughts below, and let’s keep the conversation alive. Chapters00:00 Introduction to AI and Compliance02:45 The Journey from Law to AI Governance05:26 The AI Governance Library: A Resource Hub08:02 Understanding AI Risks: The Subtle Threats10:50 The Hype vs. Reality of AI13:39 The Importance of Human Values in AI16:22 The Torment Nexus: AI's Reflection of Humanity23:31 Human Interaction in AI Systems26:22 The Challenge of Ethical AI Implementation29:38 Understanding LLM Vulnerabilities32:13 Governance of Autonomous AI Agents37:32 The Blurring Line Between Human and AI39:56 Rapid Fire Insights on AI Risks

50: DrZeroTrust, Dr. Chase Cunningham

GET READY TO REDEFINE CYBERSECURITY WITH DR. ZERO TRUST In episode 50 of dnsUNFILTERED, host Mikey Pruitt brings on industry legend Dr. Chase Cunningham, aka Dr. Zero Trust, to dive into the future of cyber threats and the Zero Trust philosophy that changes everything. They talk about how shifting from a Navy mechanic to a cyber‑security expert taught them that identity is the real fortress, why automation and AI can either strengthen or blind your defenses, and why red teaming is the only way to see what attackers will try before they do. If you're a small business owner or anyone curious about how market hype can mislead you, this episode offers the honest truth and real strategies. - Your identity is the core of cybersecurity treat it like your most valuable asset. - Zero Trust is a philosophy, not a product focus on survivability, not perfection. - AI and automation are powerful helpers; use them wisely to avoid blind spots. - Red teaming uncovers hidden vulnerabilities before attackers hit you. - Small and mid‑sized firms face the biggest risk proactive measures are a must. Liked what you heard? Hit subscribe, drop a comment, and share this video so more people can unlock real cyber wisdom. Chapters00:00 Introduction to Dr. Zero Trust02:48 From Mechanic to Cryptologist: A Unique Journey05:42 The Awakening: Discovering Cybersecurity's Power08:31 The Importance of Transparency in Cybersecurity11:22 Understanding Zero Trust: Philosophy vs. Product14:09 The Three J's Framework: Justify, Just in Time, Just Once16:59 Identity as the Core of Cybersecurity19:41 Human Nature and Cybersecurity: The User Factor22:32 Red Teaming: Preparing for the Unexpected25:10 SASE: A Controversial Term in Cybersecurity28:14 The Sassy Debate: Understanding SASE and Zero Trust30:20 Critique of Cybersecurity Trends and Market Dynamics32:51 The Self-Licking Ice Cream Cone of Misery37:06 AI in Cybersecurity: Tools or Threats?43:44 Ransomware: Targeting the Vulnerable45:38 Leadership Lessons: Dumpster Chickens and Mushroom Farmers47:38 Rapid Fire: Overrated and Underrated Security Technologies