Doers Stories
Ever wondered how a TV host turned CEO creates the #1 sparkling water in Canada? Join me as I chat with the incredible Leila Kairns, CEO & co-founder of Healtea. From scaling operations and securing profits to offering a healthy alternative to coffee and soda, Leila spills the tea on her recipe for success. ✨ Highlights include: * The origin story of Healtea 🍃 * Navigating cash flow like a pro 💸 * Leveraging social media & influencers 📲 * Balancing values and costs 💼 4:00 - Episode Starts * 18:15 - The Beginnings Discover the origin story of the company and the inspiration behind its creation. * 23:15 - Finding a Production Site Learn about the challenges and strategies involved in selecting the ideal production location. * 33:01 - Scaling the Business Insights into the methods and strategies used to scale the business effectively. * 41:50 - Negotiating for Profit How to negotiate with retailers and suppliers to maximize profitability. * 47:05 - Networking, Partners, and Problem Solving The importance of networking, building partnerships, and tackling business challenges. * 50:15 - Cash Flow Management Strategies and tips for managing cash flow to ensure business stability and growth. * 55:10 - The Power of Storytelling Using storytelling to build a brand and connect with consumers. * 59:21 - Coffee & Diversification Exploring product diversification, including the introduction of a coffee line. * 1:12:15 - Data & Operations Utilizing data to optimize operations and improve business efficiency. * 1:15:15 - Marketing Strategies Effective marketing tactics to promote the brand and reach a wider audience. * 1:20:15 - Online vs. In-Store Experience Comparing the consumer experience between online and physical store environments. * 1:25:15 - How to Start Advice and steps for aspiring entrepreneurs looking to start their own business. * 1:35:15 - Team Composition The importance of building a strong, cohesive team and the roles involved. * 1:38:15 - Social Media & Marketing Leveraging social media and influencer marketing to grow the brand. * 1:50:15 - OKRs, Operations, and Team Building Setting objectives and key results, operational efficiency, and team development. * 2:02:15 - Learning & Coaching Continuous learning and coaching for personal and professional growth. * 2:08:15 - Challenges, Risks, and Competition Addressing the challenges, risks, and competitive landscape of the industry. * 2:20:15 - Acquisition Strategies Approaches to acquiring new customers and expanding market reach. * 2:25:15 - The Cost of Values Balancing business values with cost implications and maintaining ethical standards. Follow Leila: LinkedIn: www.linkedin.com/in/leila-kairns [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWYzd1l4RllXRUo4Wnh2WExIQTc1S09YN0dnQXxBQ3Jtc0ttZldxSmhPaHdpLWFaWG9UMmd4ajVSVUg4SFBtMWdkdzBXMzByRllXQlNHaUpiZXJmM09EUXc5V093dnJ4X2dSeEVyMElyU0c5a055T0podlQ5YmM0eklaUG05N1gtRVJPTkEwbmZ0MlBBeGdIVkZtSQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjohnstokes&v=uDHlkcJXmrs] Website : thehealtea.com Join this channel to get access to perks: @LorisDzagoyan [https://www.youtube.com/@LorisDzagoyan] Follow me: www.linkedin.com/in/dzagoyan www.lorisdzagoyan.com
5 episodios
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