Don't Work Harder
This business coach has worked with so many founders that he can instantly tell which entrepreneurs and which ideas will be successful. Dwain Reid has impacted over 10,000 people through his work at Kingston University (ranked #1 or #2 in the UK for graduate startups for 13 consecutive years), his one-to-one coaching, and the Forbes Family Group, where he runs a £50,000 pitch competition for underrepresented founders. Before coaching, he co-founded and ran a six-figure childcare business for 20 years, scaled it to three sites with 190 children per day and 20 staff, then walked away when he realised he could see a clearer path forward helping others build than staying in his own venture. What makes Dwain different is the sheer volume of founders he's worked with. When you've coached thousands of people through ideation, validation, scaling, and failure, you start seeing patterns in what makes businesses successful. In this conversation, Dwain reveals: - The one trait he looks for in founders that predicts success better than any other metric 💎 - The biggest mistake founders make when pricing 👀 - Why he walked away from a 20-year childcare business during COVID - and the relief he felt realising they'd been moving in different directions since 2016 - Why stepping back from the day-to-day grind accidentally made him even better at cash flow and business strategy 💰 - Why trying to serve everyone from day one kills businesses - And why knowing who you DON'T want to serve is as important as knowing your ideal client - The one question that actually moves the needle in your business forward For anyone starting a business, validating an idea, wondering why they aren't getting traction, or stuck in the day to day grind - this episode is PACKED full of gems 🚀 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Dwain's Links: LinkedIn: https://www.linkedin.com/in/dwainreid/ Instagram: https://www.instagram.com/mrdwainreid X: https://x.com/dwainreid ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing
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