E6: How To Ensure Your Audience Will Actually Buy What You Produce (And Avoid Wasting Time)

E6: How To Ensure Your Audience Will Actually Buy What You Produce (And Avoid Wasting Time)

My guest today is Tobin Pilotte. Tobin helps creatives, discover how their creativity can serve them using his Creativity Mechanism Method. He's a 30 year+ designer and artist who brings creative strategies to people who want to grow in their creative efforts. * How can I ensure I'm launching my business into a market that will actually buy what I produce? * When it comes to being a coach or a consultant, how do I balance profitability and fulfillment? * And what should I do about my coaching model, if I'm not exactly sure if it's working?   Here are some of the most valuable moments in our conversation: 0:00 Introduction 0:49 How do you filter possible business/product ideas? 11:30 How to ensure you're not building a 'solution in search of a problem'. 29:26 How to use a beta-offer to make your product impossible to say 'no' to.   👉 Listen to the podcast: https://www.bradlong.co/podcasts/dopamine-drip-podcast/episodes/2148667523 [https://www.bradlong.co/podcasts/dopamine-drip-podcast/episodes/2148667523] 👉 Watch the full episode here: https://youtu.be/XXH2ajRRorQ?si=6qn0JfsOoL7Fpfjm [https://youtu.be/XXH2ajRRorQ?si=6qn0JfsOoL7Fpfjm]   Connect With Tobin: * Brush With Creativity Podcast: https://podcasts.apple.com/us/podcast/brush-with-creativity/id1734327235 [https://podcasts.apple.com/us/podcast/brush-with-creativity/id1734327235] * Website: TobinLand.com [http://TobinLand.com] * LinkedIn: https://www.linkedin.com/in/tobinpilotte/ [https://www.linkedin.com/in/tobinpilotte/]  [https://www.linkedin.com/in/tobinpilotte/]     Connect With Brad Long: * 👉 My 3-Sentence Newsletter: https://www.bradlong.co/subscribe [https://www.bradlong.co/subscribe] * 👉 Skill-Builder Session Membership: https://www.bradlong.co/sbs [https://www.bradlong.co/sbs] * 👉 The 'Entrepreneur Type' Quiz: https://www.bradlong.co/quiz [https://www.bradlong.co/quiz] * 👉 Free Monthly Creator Clarity Workshop: https://www.bradlong.co/workshop [https://www.bradlong.co/workshop] * 👉 The Dopamine Drip Podcast: https://www.bradlong.co/podcast [https://www.bradlong.co/podcast] * 👉 Apply to be a guest on the Podcast: https://www.bradlong.co/app [https://www.bradlong.co/app] * 👉 Daily LinkedIn Posts: https://www.bradlong.co/linkedin [https://www.bradlong.co/linkedin] Resources Mentioned: * XYZ Statement: https://www.bradlong.co/xyz [https://www.bradlong.co/xyz] * Market Clarity Method (Course Bundle): https://www.bradlong.co/sc [https://www.bradlong.co/sc] * 5-Market Must-Haves: https://www.bradlong.co/ [https://www.bradlong.co/] * Google Trends Test: https://www.bradlong.co/ [https://www.bradlong.co/] * Getting video testimonials: https://www.bradlong.co/ [https://www.bradlong.co/]

E5: How Many Social Channels Should You Focus On (And Not Sell Your Soul)?

My guest today is Colby Wegter. Colby is the founder of Leader OS. (X) He helps service-based leaders, (Y) scale without stress, (Z) Using using his systems, teams, and community. * As a content creator, should I focus on one social media channel or should I be on multiple? * When it comes to my offers, how do I know when it's time to switch them out to something more relevant to my audience? * Which elements of my strategy should I pivot from first, if I'm not really getting any traction?   Here are some of the most valuable moments in our conversation:   0:00 Introduction 0:42 Should I Be On Multiple Social Media Channels Or Just Focus On One? 10:58 How Often Should I Iterate My Main Offer? 24:25 What Is The Most Important Needle Mover In Your Business?     👉 Listen to the podcast: https://www.bradlong.co/podcasts/dopamine-drip-podcast/episodes/2148633279 [https://www.bradlong.co/podcasts/dopamine-drip-podcast/episodes/2148633279]  👉 Watch the full episode here: https://youtu.be/L_z8Zk4ecf0 [https://youtu.be/L_z8Zk4ecf0]     Connect With Colby Wegter: 👉 Website: colbywegter.com [http://colbywegter.com], 👉 LinkedIn: https://www.linkedin.com/in/colbywegter/ [https://www.linkedin.com/in/colbywegter/]     Connect With Brad Long: 👉 My 3-Sentence Newsletter: https://www.bradlong.co/subscribe [https://www.bradlong.co/subscribe]  👉 Skill-Builder Session Membership: https://www.bradlong.co/sbs [https://www.bradlong.co/sbs]  👉 The 'Entrepreneur Type' Quiz: https://www.bradlong.co/quiz [https://www.bradlong.co/quiz]  👉 Free Monthly Creator Clarity Workshop: https://www.bradlong.co/workshop [https://www.bradlong.co/workshop]  👉 The Dopamine Drip Podcast: https://www.bradlong.co/podcast [https://www.bradlong.co/podcast]  👉 Apply to be a guest on the Podcast: https://www.bradlong.co/app [https://www.bradlong.co/app]  👉 Daily LinkedIn Posts: https://www.bradlong.co/linkedin [https://www.bradlong.co/linkedin]     Resources Mentioned: XYZ Statement: https://www.bradlong.co/xyz [https://www.bradlong.co/xyz] Market Clarity Method (Course Bundle): https://www.bradlong.co/sc [https://www.bradlong.co/sc] 5-Market Must-Haves: https://www.bradlong.co/ [https://www.bradlong.co/] Google Trends Test: https://www.bradlong.co/ [https://www.bradlong.co/] Getting video testimonials: https://www.bradlong.co/ [https://www.bradlong.co/] Chenelle Basilio's Growth In Reverse - Newsletter

E4: How To Craft High-Ticket Coaching Offers (That Deliver Tangible Results)

My guest today is Leon from King Educates. Leon is a financial coach with a background in accounting and finance who is currently teaching A-Level economics and business abroad and launching his financial coaching practice. - As a coach, what should my offer be for high-ticket clients? - When it comes to your finding my niche for high ticket clients, how do I identify their specific pain points? - When it comes to my clients' immediate problems, how can I help them see the future pain if they leave them unsolved (and not come across as a fear monger). If you're a coach or consultant struggling with what to include in your offers, then this episode is for you. Here are some of the most valuable moments in our conversation: 0:00 Introduction 0:58 What do the specific offers (tangible results for clients) look like for high ticket financial coaching? 11:10 How can I hone in on a sub-niche of high ticket financial coaching clients to identify their pain points? 19:55 What are the differences between the 1k-10k problems you mentioned? ie. What's the difference between a 10k vs 5k vs 1k financial coaching offer? 👉 Listen to the podcast: https://www.bradlong.co/podcasts/dopamine-drip-podcast/episodes/2148633274 [https://www.bradlong.co/podcasts/dopamine-drip-podcast/episodes/2148633274] 👉 Watch here: https://youtu.be/sy9oJ28A3yI [https://youtu.be/sy9oJ28A3yI]   Connect With Leon King: https://www.youtube.com/@kingeducates [https://www.youtube.com/@kingeducates]   Connect With Brad Long: * 👉 My 3-Sentence Newsletter: https://www.bradlong.co/subscribe [https://www.bradlong.co/subscribe] * 👉 Skill-Builder Session Membership: https://www.bradlong.co/sbs [https://www.bradlong.co/sbs] * 👉 The 'Entrepreneur Type' Quiz: https://www.bradlong.co/quiz [https://www.bradlong.co/quiz] * 👉 Free Monthly Creator Clarity Workshop: https://www.bradlong.co/workshop [https://www.bradlong.co/workshop] * 👉 The Dopamine Drip Podcast: https://www.bradlong.co/podcast [https://www.bradlong.co/podcast] * 👉 Apply to be a guest on the Podcast: https://www.bradlong.co/app [https://www.bradlong.co/app] * 👉 Daily LinkedIn Posts: https://www.bradlong.co/linkedin [https://www.bradlong.co/linkedin]   Resources Mentioned: * XYZ Statement: https://www.bradlong.co/xyz [https://www.bradlong.co/xyz] * Market Clarity Method (Course Bundle): https://www.bradlong.co/sc [https://www.bradlong.co/sc] * 5-Market Must-Haves: https://www.bradlong.co/blog/5-common-mistakes [https://www.bradlong.co/blog/5-common-mistakes] * Google Trends Test: https://www.bradlong.co/blog/google-trends-niche-finder [https://www.bradlong.co/blog/google-trends-niche-finder] * Getting video testimonials: https://www.bradlong.co/ [https://www.bradlong.co/]

E3: How To Use A Quiz To Build Trust With Your Audience (And Get Better Leads).

My guest today is Justin Vajko, a video-encouragement enthusiast. Justin is the Founder Of Dialog, a done-with-you video production agency that specializes in removing the overwhelm of making video content for busy founders, CEOs AND entrepreneurs. * When it comes to using a quiz as a lead magnet is it ever a best-practice to use a one to point to another one of your lead magnets? * When it comes to building a quiz, what are some of the best tools that will help make the process less overwhelming? * What should you do to make sure your quiz is optimized for creating as much demand for your offers as possible? If you've ever been curious about using a quiz funnel as a lead magnet , then this episode is for you.   Here are some of the most valuable moments in our conversation:   0:00 Introduction 0:45 Is it okay for my quiz to lead to another lead magnet? 9:34 Which is the best quiz funnel platform? 11:47 Is there a way to create or build demand for video using a quiz?     👉 Watch the podcast: https://youtu.be/7q1ehtjht0I   Connect With Justin Vajko: Website: https://www.dialogwith.us/ [https://www.dialogwith.us/] LinkedIn: https://www.linkedin.com/in/justinvajko/ [https://www.linkedin.com/in/justinvajko/] LinkedIn Company: https://www.linkedin.com/company/dialog-design-co/ [https://www.linkedin.com/company/dialog-design-co/] YouTube: https://www.youtube.com/channel/UCguOquqMpXCPBkMu7HlzdCg [https://www.youtube.com/channel/UCguOquqMpXCPBkMu7HlzdCg] Instagram: https://www.instagram.com/dialogmktg/ [https://www.instagram.com/dialogmktg/]     Connect With Brad Long: My 3-Sentence Newsletter: https://www.bradlong.co/subscribe [https://www.bradlong.co/subscribe] Skill-Builder Session Membership: https://www.bradlong.co/sbs [https://www.bradlong.co/sbs] The 'Entrepreneur Type' Quiz: https://www.bradlong.co/quiz [https://www.bradlong.co/quiz] Free Monthly Creator Clarity Workshop: https://www.bradlong.co/workshop [https://www.bradlong.co/workshop] The Dopamine Drip Podcast: https://www.bradlong.co/podcast [https://www.bradlong.co/podcast] Apply to be a guest on the Podcast: https://www.bradlong.co/app [https://www.bradlong.co/app]     Resources Mentioned: * My free quiz funnel workshop: https://bradlong.co/qfbc [https://bradlong.co/qfbc] * Bucket.io [http://Bucket.io] referral link: http://order2.bucket.io/qfmc2021discacc/?pid=305393 [https://ba337.keap-link011.com/v2/click/e15b9272fe523e2ced0e53f483c34c5c/eJyNkMsKwjAQRf9l1sUa4wMLIqUUKa0uRNcSkxFDaxrTqSDSfzc-cKXgdu6dM5y5AaERhjIFEewF5xMIwKHUVqOhpDYk5DPk_RGf8gAqbcqFq1sL0e3b7id_TBkbMhYAXS36ymYdJ3m2WuyKbJX7qhXO3_iHM-Vj1h99QOkyzgroup9kPGlKLx7eQESuxYeS0l6Ltq7y_SORjcKwdgrdoLdvZYnU03V4Ppyk0o0UUoZzq9XsZe2Jwlo06v2PHK8vbncHiydmJQ==] * Market Clarity Method: https://bradlong.co/sc [https://bradlong.co/sc] * The Respectable Elevator Pitch (Positioning Statement): https://bradlong.co/xyz [https://bradlong.co/xyz] * Example Deep Dive Survey: https://bradlong.co/dds [https://bradlong.co/dds] * Market Clarity Method: https://bradlong.co/sc [https://bradlong.co/sc] * XYZ Statement: https://bradlong.co/xyz [https://bradlong.co/xyz]

E2: How To Overcome The Fear Of Selling (Without Any Mental Gymnastics)

My guest today is Meg Niman. Meg is the creator of the Persona Project where she leads: 1. INDIVIDUALS Bring the best version of themselves to each situation using hybrid course and individual, 1:1 coaching. 2. ORGANIZATIONS Transformative workshops to increase engagement, reduce burnout, and help employees be more successful. Meg is also a multi-year contributor at the famed SXSW conference and just a all around wealth of insight. -As a creative entrepreneur, does the idea of 'selling' to your audience make you break out in a cold sweat? -Is it possible that you should be pursuing a B2B market instead of a B2C market? -And, how do you know if you're optimizing for scale or for relationships in your business? And which one is actually better? If you're a creative entrepreneur who's asking any of these questions, then today's podcast is especially for you. Here are some of the most valuable moments in our conversation: * 0:00 Introduction * 1:10 What advice do you have to get past the fear of hearing 'no' in your sales conversations? * 11:17 What would you say the key differences are between B2B (corporate sales) and B2C (individual sales)? * 21:25 Who are 2-3 people who's sales style/strategy you admire or would like to emulate? Why did you pick each person? 👉 Watch the full podcast episode here: https://youtu.be/ji7ViBuTOSg Connect with Meg: * LinkedIn: https://www.linkedin.com/in/megniman/ [https://www.linkedin.com/in/megniman/] * Website: https://www.alterego-project.com/ [https://www.alterego-project.com/] * Instagram: https://www.instagram.com/the_alter_ego_project/ [https://www.instagram.com/the_alter_ego_project/]   Connect With Brad: * My Dopamine Drip Newsletter: https://www.bradlong.co/subscribe [https://www.bradlong.co/subscribe] * My Skill-Builder Sessions: https://www.bradlong.co/sbs [https://www.bradlong.co/sbs] * The 'Entrepreneur Type' Quiz: https://www.bradlong.co/quiz [https://www.bradlong.co/quiz] * Free Monthly Workshop: https://www.bradlong.co/workshop [https://www.bradlong.co/workshop] * Apply to be a guest on the Podcast: https://www.bradlong.co/app [https://www.bradlong.co/app]   Resources Mentioned: * Craft an XYZ Statement: www.bradlong.co/xyz [http://www.bradlong.co/xyz] * Chris Do - The Futur -Selling Without Being Salesy: https://www.youtube.com/watch?v=B-NxAZiDkKo [https://www.youtube.com/watch?v=B-NxAZiDkKo] * Jay Clouse - Creator Science * Josh Spector - For The Interested Newsletter/I Want To Know Podcast