Driving Performance
This special Shifting Gears episode marks the season finale of “Driving Performance.” Tiago Castro [https://www.linkedin.com/in/tiago-castro-983a104], Vice President of INFINITI Americas [https://www.linkedin.com/company/infinitimotor/], joins Jamie Farley and Paul Kechnie to discuss the brand's bold new direction, its renewed dealer momentum, and what's ahead for luxury retail. Tiago shares the behind-the-scenes story of his decision to lead INFINITI's transformation, revealing how he secured global commitment before accepting his role. Key Takeaways: 00:00 Introduction. 02:14 Executive decisions require clear corporate commitment assurance. 05:11 Premium brands are essential for parent company strength. 09:29 Product launches can successfully ignite brand renaissance momentum. 11:57 Strategic model previews generate anticipation for launches. 17:27 Dealer programs should pass three critical effectiveness tests. 19:30 C-suite attendance demonstrates unprecedented organizational commitment levels. 22:42 High-performance manual transmissions still drive enthusiast appeal. 24:09 A hospitality mindset transforms traditional automotive customer experience. 28:09 Dealer confidence translates directly into franchise expansion interest. 32:24 Long-term investment commitments reassure retail network partners. Additional Resources: Driving Performance | Website https://performancebrokerageservices.com/driving-performance-podcast/ [https://performancebrokerageservices.com/driving-performance-podcast/] Performance Brokerage Services | Website https://performancebrokerageservices.com/ [https://performancebrokerageservices.com/] Performance Brokerage Services | LinkedIn https://www.linkedin.com/company/performance-brokerage-services [https://www.linkedin.com/company/performance-brokerage-services] Tiago Castro | LinkedIn https://www.linkedin.com/in/tiago-castro-983a104 [https://www.linkedin.com/in/tiago-castro-983a104] INFINITI Americas | LinkedIn https://www.linkedin.com/company/infinitimotor/ [https://www.linkedin.com/company/infinitimotor/] INFINITI Motor Company| Website https://www.infiniti.com/ Thanks for listening to “Driving Performance.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any insightful conversations. #AutomotiveDealershipBrokers #CarDealership #AutomotiveIndustry
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