EarthWise Conversations
Sustainability pioneer Scott Poynton reveals the hidden realities behind corporate environmental transformation and why most tree-planting projects fail spectacularly. As founder of The Forest Trust, Scott spent decades mediating between major corporations and environmental groups, creating the world's first no-deforestation commitments and transforming trillion-dollar supply chains. In this episode, discover: * Why 90% of trees planted globally don't survive - and the specific failures at every stage from seed selection to community engagement * The inside story of Greenpeace's viral orangutan KitKat video that forced Nestlé to create the world's first no-deforestation policy * How Scott convinced CEOs of companies like Asia Pulp & Paper and Wilmar (the world's largest palm oil trader) to abandon destructive practices * The "duck whispering" philosophy: why values-based leadership trumps data-driven approaches in creating lasting change * How Earth Trust's radical transparency platform could end greenwashing by democratizing verification * Real stories from Ghana: why top-down development projects fail and bottom-up relationship building succeeds * The dark room negotiations that transformed entire industries - from palm oil to pulp and paper Scott also reveals: * Why certification schemes often become vehicles for greenwashing * How to identify tree-planting organizations that actually achieve 80%+ survival rates * The psychology of corporate transformation: why CEOs change when you appeal to their souls, not their spreadsheets * Why the World Bank accidentally created incentives for deforestation * How 3,300 women farmers in Ghana gained access to land for the first time through respectful engagement This goes beyond just another sustainability conversation; it's a masterclass in authentic transformation from someone who's quietly reshaped how billion-dollar companies think about their environmental impact. Connect with Scott:Earth Trust: https://earthtrust.life/ [https://earthtrust.life/]Website: https://scottpoynton.me/ [https://scottpoynton.me/]LinkedIn: https://www.linkedin.com/in/scott-poynton/ [https://www.linkedin.com/in/scott-poynton/] Check Out Scott's Current Projects: Earth Trust: https://earthtrust.life/ [https://earthtrust.life/] - Radical transparency platform helping organizations prove their sustainability claims with verifiable data The School For Duck Whisperers (Scott's Leadership Mentoring): https://www.duckwhispering.com/ [https://www.duckwhispering.com/] - Online community teaching values-based leadership and authentic transformation Pond Foundation: https://www.pond.foundation/ [https://www.pond.foundation/] - Supporting companies to take serious climate action through regenerative supply chains and carbon impact reduction Follow Earth Wise Conversations:LinkedIn: https://www.linkedin.com/company/earth-wise-sustainability [https://www.linkedin.com/company/earth-wise-sustainability]Instagram: https://www.instagram.com/earthwiseconversationspodcast/ [https://www.instagram.com/earthwiseconversationspodcast/]TikTok: https://www.tiktok.com/@earthwise.conversations [https://www.tiktok.com/@earthwise.conversations] Perfect for: Sustainability professionals, corporate leaders, environmental advocates, development workers, and anyone seeking authentic approaches to systemic change.
3 episodios
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