02-04. Editorial vs Commercial

02-04. Editorial vs Commercial

In this episode of Echoes & Influence, Jo and Franki unpack the growing tension between editorial integrity and commercial survival in modern media. From advertorials and sponsored content to boosted posts and paid partnerships, they explore how the once-sacred divide between journalism and advertising has blurred and what that means for PR professionals navigating today’s landscape. It’s a candid, insider conversation about ROI, credibility, media sustainability and why communicators may need to rethink their relationship with paid media altogether.

S2-03. Annelee Murray - Player Representation

In part two of our conversation with Annelee Murray, we shift focus from the field to what comes after it, unpacking how players build sustainable careers beyond rugby. From personal brand to long-term thinking, she explores legacy, transition and the responsibility of South Africa's Springbok Rugby team ecosystem in supporting life after the game.

S2-02. Annelee Murray - Profile

In this first of two conversations, Annelee Murray reflects on more than two decades shaping the voice and identity of the South African Springbok Rugby team. From inside the changing room to the press room, she unpacks the real work behind high-performance sport, leadership and narrative.

S2-01 PR Revenue Models

In this episode of Echoes & Influence - the first of Season Two - Jo and Franki discuss how and why the revenue models in PR agencies or communications businesses work. Balancing staffing with strategy and practical needs - what does 'cost-to-company' mean for someone in their first comms role versus what it means for a professional who has been placed in a management or lynchpin role. Join us for this and many more sharp conversations about our industry in Season Two of Echoes & Influence.

Cause Campaigns

In this episode of Echoes and Influence, Jo and Frankie unpack the complex world of cause campaigns and cause marketing. They explore how brands can support social issues authentically, when to get involved, and why genuine impact matters more than lip service. From powerful GBV awareness work to the controversial CEO SleepOut, they examine successes, missteps and the reputational stakes for companies. A thoughtful, candid guide to aligning purpose, action and communication.