The Parallels Between B2B and DTC eCommerce

How to Build Great Partnerships & Google Search Madness

Sponsor: ⁠⁠⁠⁠⁠Flocksy [https://flocksy.com/?utm_source=spotify&utm_campaign=finchpodcast&utm_id=sarah] Sarah Fitzgerald of Flocksy joins the podcast to talk about how she thinks about building string, productive business partnerships and Mike gets chaotic with some Google AI overview topics.

The Parallels Between B2B and DTC eCommerce

Sponsor: ⁠⁠⁠⁠Flocksy [https://flocksy.com/?utm_source=spotify&utm_campaign=finchpodcast&utm_id=sarah] Jason Greenwood of Greenwood consulting joins the pod to explore the new pressures of B2B suppliers are facing to incorporate eCommerce infrastructure into the supply-side ecosystem.

How Email & SMS Maximizes eCommerce Organizations

Sponsor: ⁠⁠⁠Flocksy [https://flocksy.com/?utm_source=spotify&utm_campaign=finchpodcast&utm_id=sarah] Nikita Vakhrushev, CEO of Aspekt Agency [https://aspektagency.com/], joins the show to talk email and SMS best practices (and what to avoid) in eCommerce. What problems does email and SMS help solve for eCommerce brands? How should they fit into the larger digital omni-channel?

Great Marketing Creative Takes a Team - How to Manage for Success

Sponsor: ⁠⁠Flocksy [https://flocksy.com/?utm_source=spotify&utm_campaign=finchpodcast&utm_id=sarah] Project Managers Brooke Baker and Deanna Gomez from creative agency Flocksy share how to manage a creative team - connecting creativity with agile project management to achieve better results faster in your marketing ecosystem.

Supercharging eCommerce Results with CRO

Sponsor: ⁠Flocksy [https://flocksy.com/?utm_source=spotify&utm_campaign=finchpodcast&utm_id=sarah] In this episode we welcomed back Drew Himel, CEO of Fireside Digital, to discuss the latest trends and strategies in conversion rate optimization (CRO). Drew shared insights from his 17 years in the digital space, highlighting the evolution of Fireside Digital and their focus on optimizing conversion rates and customer lifecycle marketing for e-commerce brands. Drew emphasized the importance of leveraging AI in content creation and predictive analytics to enhance CRO efforts. He noted that while AI simplifies many processes, the human touch in strategy and understanding client needs remains crucial. Drew also discussed the impact of the impending deprecation of cookies on CRO, stressing the need for first-party data and tools like OpenSend and Black Crow AI to mitigate these challenges. We delved into the significance of mobile optimization, intuitive navigation, and reducing friction in the customer journey. Drew provided practical tips, such as implementing sticky elements and simplifying homepage design, to improve conversion rates. He also highlighted the importance of a strategic approach to CRO, especially in the current economic climate where profitability and efficient growth are paramount. Throughout the episode, Drew shared examples of successful CRO implementations and the measurable impact they have had on clients' bottom lines. He also touched on the need for marketers to understand financial metrics and the overall business impact of their efforts. To wrap up, Drew invited listeners to connect with him on LinkedIn and subscribe to Fireside Digital's newsletter for more insights and updates. This episode provided valuable takeaways for e-commerce professionals looking to enhance their CRO strategies and drive sustainable growth.