Rugby Unity
David Pembroke sits down with Rugby World Cup 2027 Managing Director Chris Stanley, the man overseeing planning, operations and delivery across 52 matches, 24 teams, and a tournament running 1 October to 13 November. Stanley walks through how a “pop-up” organisation goes from employee number one to a full-scale event engine, from locking in cities, venues and team base camps to wrangling hotels, flights and hundreds of contracts. They dig into what’s keeping leadership awake: cashflow timing, commercial partners still “waiting to see”, and global uncertainty that could impact travel. There’s also a clear-eyed look at ticketing after a first phase that sold 750,000 tickets across 135 countries, plus what to do in the current application window. Add in pricing from $40 seats (and $20 standing in Newcastle and Adelaide) to a $1,950 final ticket, and why Rugby World Cup revenues matter to World Rugby. Also in this episode: ● Chris Stanley’s journey from UK to Australia ● How Sydney 2000 shaped his event delivery mindset ● Why Rugby World Cup crowds feel different to FIFA ● Team base camps, hotels, training venues, and logistics ● Ticket ballot explained: timelines, oversubscription, and October release ● Partners, media rights, and building momentum with 500 days PLUS: What a “uniquely Australian” Rugby World Cup fan experience could look like, from stadium food and drink to fan festivals and travel between cities. RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdo [https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdo] SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity [https://tinyurl.com/big3rugbyunity] 👈👈 Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇 https://tinyurl.com/rugbyunityquestions [https://tinyurl.com/rugbyunityquestions] 👈👈 👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack [https://rugbyunitypod.substack.com/] 📧 Get in touch: info@rugbyunity.com.au Thanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software. TikTok [https://www.tiktok.com/@rugby_unity_podcast] | Instagram [https://www.instagram.com/rugbyunitypodcast/] | YouTube [https://www.youtube.com/@Rugby_Unity] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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