Ego Was Here
Why are the most recognizable voices in the world almost invisible? In this episode of Ego Was Here, Emmy-winning television producer and director Rudy Gaskins reflects on the idea behind SOVAS (the Society of Voice Arts and Sciences), the organization he co-founded with his wife and business partner Joan Baker. Starting behind the scenes in television, Rudy worked on major projects including Emmy-winning promotions for the 2000 Summer Olympics for NBC. Through hiring voice actors, he saw how essential their work was, and how little recognition they received. That gap became the foundation for SOVAS, a platform built to bring visibility to the entire field. He speaks about the resistance they faced, the criticism from within the community, and the moments where the project felt uncertain. Building something new required persistence and a clear sense of purpose. For Rudy, success is less about recognition and more about creating something people can actually use. Something that connects people, creates opportunity, and brings a community together.
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