Elevating Impact
Industry leaders dive into the transformative influence of AI and data privacy on marketing strategies; Maria Katumba Nabaliisa- Jumia, Miriam Olimi, MTN MOMO, Priscilla Achieng- SEO, content specialist share their insights on leveraging first-party data, the challenges of data privacy, and the exciting future of personalized marketing. Gain actionable advice and expert perspectives that will help you navigate the evolving landscape of digital marketing. 00:00 Introduction to AI in Marketing 00:22 User-Generated Content and Customer Trust 02:05 Webinar Series Introduction 02:41 Evolution of Content Marketing in a Post-Cookie World 06:31 Jumia Uganda's Strategy on First Party Data 12:19 Telecom Perspective on Data Privacy 16:40 Challenges and Opportunities in Data Privacy 19:13 Successful Campaigns Using First Party Data 21:42 SEO and Data Privacy 35:06 Future of Data Privacy and Marketing
22 episodios
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