How to Engage Clients for an Optimal Experience

Business of Fitness Writing

For some people, teaching a few classes as an instructor or training a couple of clients per week is a perfect side hustle. But what if you're a full-time fitness professional? Is there a good side hustle that will bring in a few extra dollars? Yes! Writing, specifically about fitness and exercise, is a great opportunity for full-time fitness professionals. Amanda Vogel, MA, is a well-known writer who has been featured in Oxygen, ACE Certified News and Fitness Journal, among many other publications. On this episode of Empowered Entrepreneur, Amanda shares how she got started in fitness writing, how to pitch your work to an editor, and her favorite pieces to write. This episode will help you understand the business of fitness writing, so you can determine if it's something you want to add to your already-crazy schedule. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Starting Your Business in Fitness

Very few fitness professionals start their careers thinking they’re going to be salespeople who automatically know how to operate a business and manage others. However, the fact is that fitness is a business and it’s important to know how to think like a business person if you want to have long-term career success. Many people choose fitness as a career because they want to help others live a healthier life.  Amy Boone Thompson is no different, and has had a long, successful fitness career that includes many different positions and titles, including working on the gym floor, being a national director and holding executive titles.  Amy has served as the National Customer Experience Manager for Les Mills Fitness, the National Director of Personal Training for the Wellbridge Company, and Chief Operating Officer for FIT4Mom with over 300+ franchises in four countries. She is the winner for the 2019 IDEA Fitness Leader of the Year award, and has since joined IDEA, serving as Vice President/General Manager of AIM Fitness. Amy's personal mantra “fitness is my business,” embodies her career approach. On this episode of Empowered Entrepreneur, she shares her insights on why it is so important to learn about the business side of fitness. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Turning Failure into Success

Like many other fitness professionals, Tricia Murphy Madden has experienced both failure and success. On this episode of Empowered Entrepreneur, Madden, the director of education for Savvier Fitness and co-creator of Barre Above®, shares the lessons she has learned from her failure and how that experience helped her find success in other areas of the fitness industry. A lot of planning goes into creating a stellar group fitness experience. Madden talks about how a lack of success in one business led to her finding her niche as a program developer and education manager. What gives a fitness facility an immediate sense of success? How does a fitness instructor improve? What are the contributing factors that gauge professionalism in group exercise? Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How to Engage Clients for an Optimal Experience

The experience you create for your clients and group fitness class participants is one of the most important parts of any fitness business, yet it gets very little direct attention. On this episode, guest Fabio Comana, MA, MS, a faculty instructor at San Diego State University and president of Genesis Wellness Group, and host Pete McCall discuss how to engage clients to create an optimal experience that helps you develop raving fans, from implementing behavior change strategies to designing branded, movement-based programs, you will hear ideas for various ways that you can enhance your business in the coming year Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Being an Entrepreneur Without Starting a Business

Doris Thews, Vice-President of Group Fitness, Team Training and Innovation for Vasa Fitness. The term "entrepreneur" is often used to describe an individual who creates a business from nothing. Entrepreneurs are willing to work 80 hours a week on something they enjoy, like starting a business, as opposed to simply showing up to a job and punching a clock. But did you know that you do not have to start your own business to be an entrepreneur? If you work as an instructor or trainer, yes, you may be an employee at a facility, but you still have to function as an entrepreneur. You may work for an organization, but you still act like an entrepreneur in order to build a following of clients and/or class groupies. The bottom line is that every single one of us functions as an entrepreneur because we are each responsible for promoting our services. On this episode of the Empowered Entrepreneur, Doris Thews, the vice-president of group fitness, team training and innovation for Vasa Fitness, a chain of health clubs, talks about how her ability to function as an "organization entrepreneur" evolved her career from working at the front desk to teaching group fitness to traveling the world as a master trainer, and now leading the programming and innovation for an exciting new chain of high-value health clubs. If you want a few ideas about what you can do to take more of a leadership role in your organization, or if you are looking for a new way to grow your career, you will get a lot out of this conversation Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]