42: Elevating your Business Brand and Reach through Podcasting

43: Sort of a Good Bye

Ever since my cancer scare, my focus has become razor sharp.  So what does that mean for this podcast?  In this episode, I share what I was thinking, how that impacts this podcast, and what this means going forward. Sponsorship: You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

42: Elevating your Business Brand and Reach through Podcasting

In this episode, Laura Rupsis, National Board Certified Health and Wellness Coach, and Admissions Director and staff coach for the Primal Health Coach Institute, shares how to seamlessly and strategically integrate your podcast into your business, her experiences in navigating podcast hurdles while maintaining your integrity, the ways podcasting can elevate your brand credibility, and how to overcome writer’s block when it comes to your podcast episodes. Links Mentioned In the Show: * Podcast Pipeline [https://podcastpipeline.com/optin1649174424340] * Health Coach Radio [https://www.primalhealthcoach.com/] * Primal Health Coach Institute Website [https://www.primalhealthcoach.com/] Show Notes:  * (02:08) How does Health Coach Radio fit into the Primal Health Coach Institute ecosystem? * (03:38) How health coaches can grow their business using a podcast by becoming a resource for their target audience * (04:34) Why it’s important to bring on guests who are practicing health coaches in the field and the tremendous value they provide their audience * (06:36) What made you decide to choose a co-host set up as opposed to a singular host for the podcast? * (08:31) How Laura and Erin managed the common issue of speaking over each other during interviews * (09:44) The vital role video plays for their podcast as co-hosts * (11:05) Why Health Coach Radio has opted for YouTube videos of their podcast to diversify their social media reach * (15:59) Working through the struggle of landing great guests for the podcast * (16:50) How to qualify guests that best fit your podcast audience * (17:35) Knowing when to get technical help for your podcast * (19:22) Striking a balance between providing value and doing business on your podcast * (20:57) Elevating their brand credibility and reach successfully through their podcast * (22:52) Staying true to their core values all whilst providing free education to podcast listeners * (24:21) Why maintaining your individuality is essential to standing out in your industry * (26:32) Why podcasting was the next logical step for their business in today’s fast-paced society * (27:42) What you need to do when you’ve run out of ideas for your podcast episodes * (28:17) When you know it’s time to restructure your podcast altogether * (30:46) How words can really hurt your podcast if not used correctly

41: Podcasting as a Learning Tool for Your Target Audience

In this episode, Cathy Sykora, author and entrepreneur who aims to help businesses in the health and wellness space spend more time in your practice, shares how she redesigned her career and others’ lives with health and wellness coaching, how prioritizing her podcast has benefitted her business and listenership, and why embracing rejection is a stepping stone to podcast success.  You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com [https://podcastpipeline.com] Links Mentioned In the Show: * Podcast Pipeline [https://podcastpipeline.com/optin1649174424340] * Health Coach Conversations Podcast [http://www.thehealthcoachgroup.com/] * The Health Coach Group Website [https://thehealthcoachgroup.com/] Show Notes:  * (02:37) From interior design to redesigning people’s lifestyles through health coaching * (03:44) How she managed to scale and evolve her health and wellness coaching career * (05:07) How Cathy has revolutionized the health and wellness space by supplying the materials to help others, such as Blue Shield, Blue Cross, and hospitals, help others  * (06:38) Saving $15,000 by transitioning from a brick and mortar business model into 100% online * (07:28) Happening across podcasting from her network  * (08:31) Fulfilling surprises that podcasting has brought to her business * (09:29) Why Cathy chose to focus on her podcast instead of her blog * (10:26) Paving a new platform to create a change with podcasting * (11:14) The benefits podcasting has for its listeners * (12:01) Providing business education with a podcast * (13:55) The struggle of recording in an engaging tone  * (15:54) How empathy for a podcast guest became the key to overcoming her fear of recording * (18:23) Why podcasting became an important tool to help Cathy’s business achieve great success and stick to her core value * (19:08) The ripple effect of helping listeners in the wellness community keep their mental game strong  * (20:26) Why you shouldn’t be scared of paid advertising in podcasting * (21:55) Rejection before success: building your wins * (24:13) Why putting rejection into perspective is crucial for your business * (26:03) The key to understanding rejection and taking it as constructive criticism * (27:51) Don’t start a podcast for your business without doing these first  * (30:23) Getting into the groove of consistency for your podcast * (31:15) Solo podcast ideas: determining when it’s time to go solo

40: Cancer

Today, I talk about cancer.  What started off as a minor health scare quickly escalated into something I was almost unprepared for.  In this episode, I talk about whatthis meant to me, how I handled the onslaught of fear and worry, and the mental framework that I used to keep myself positive throughout this entire experience. Links: * Brooke Castillo - Life School Podcast CTFAR [https://thelifecoachschool.com/podcast/1/]

39: Why Your Podcast Is Perfect to Communicate With Existing Clients

In this episode, Grant Bledsoe, founder & president of Three Oaks Capital Management whose goal is to help entrepreneurs and small businesses align their wealth and business with their values, shares his experiences on how he transitioned from a comfortable job on Wall Street to starting his own registered investment advisory (RIA) firm, how to leverage a podcast as both a marketing and communication tool for your audience and existing clients and expanding his net worth and skill set with the podcast. Links Mentioned In the Show: * Podcast Pipeline [https://podcastpipeline.com/optin1649174424340] * Grow Money Business with Grant Bledsoe Podcast [https://podcasts.apple.com/ph/podcast/grow-money-business-with-grant-bledsoe/id1600326765] * 3 Oaks Wealth Website [https://www.threeoakswealth.com/] You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com [https://podcastpipeline.com]   Show Notes:   * (01:55) How a college baseball player unclear on his career path ended up in the financial industry working at Charles Schwab * (04:05) What made Grant decide to leave a stable Wall Street job to start his own investment advisory firm * (07:34) Did being a fiduciary affect his standing in the finance industry or business model? * (08:02) How niching down to business owners in transition strategically set his business apart from competitors * (09:35) Getting his business point of view out into the world with a podcast * (11:00) Podcasting as a marketing tool: Growing his audience and online presence  * (13:08) How his finance business clients and audience has particularly benefited from releasing a podcast episode on a weekly basis * (15:58) Gradually overcoming the struggle of flawlessly conducting a podcast interview through practice  * (17:20) The X Factor podcasting has that blog posts and videos cannot hold a candle to * (17:55) Directly getting clients by adding the podcast to their overall marketing funnel * (20:01) How his podcast episodes are marketing and how fits into his business model  * (23:19) Gaining popularity and unlimited potential opportunities for his business through his podcast * (25:35) How a podcast can essentially increase your net worth  * (26:25) The unexpected benefits podcasting has brought to his business * (28:02) Enabling your business to be authentic by showcasing organic conversations * (30:51) Finding the beauty in vulnerability during his podcasting journey * (31:42) Why the best things you can do for your podcast is to not take it too seriously and be consistent