Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Host Matthew Januszek, Co-Founder of Escape Fitness attended FIBO in Cologne, Germany, joined by guest co-host Grace McNamara, Partnerships Director EMEA at Elfie.   In part 2 of this episode, Matthew and Grace are joined by: * Igor Krezić, Founder & CEO of Rolla. * Riccardo Turri, CEO of Starpool. * Marco Stefano Guiducci, VP International Sales at EGym. This episode covers: * Redefining longevity as quality of life rather than just extended lifespan. * Democratizing the term "athlete" to include everyday people of all abilities. * Leveraging AI to provide personalized health and fitness recommendations. * Implementing proper cold therapy protocols with individual customization. * Using gamification to increase engagement in health and fitness activities. * Industry responsibility in providing accessible, evidence-based education. To learn more about FIBO, click here: https://www.fibo.com [https://www.fibo.com/] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/]   00:00 Intro 03:35 Defining Longevity 06:03 The Role of Athletes and Everyday Habits 15:38 Gamification and Community 19:10 Cold Therapy and Personalisation 32:00 Education and Responsibility

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended FIBO in Cologne, Germany. (correct location?) In part 1 of this episode, Matthew and Mohammed are joined by: * Gregory Gird, Marketing Manager of Octiv * Grace McNamara, Partnerships Direcetor EMEA at Elfie * Klaus Mueller, CEO at Wictory.ai This episode covers: * Importance of data quality for effective AI implementation. * Evidence-based AI development and addressing historical bias in research data. * Privacy concerns, data governance, and building consumer trust. * Data sovereignty and regional compliance considerations. * AI's potential to accelerate personalised healthcare and fitness recommendations. * Strategic partnerships to enhance AI capabilities. To learn more about FIBO, click here: https://www.fibo.com [https://www.fibo.com] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/]   00:00 Intro 06:14 AI and Generative AI in Practical Perspectives 12:19 Challenges and Ethical Considerations in AI Implementation 24:02 Privacy, Compliance, and Consumer Trust in AI 38:09 Future Trends and Exciting AI Applications

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.  In this LIFTS episode, Matthew and Mo are joined by Tim Gray, Founder & CEO of The Health Optimisation Summit. This episode covers: * Biohacking industry growth. * Balancing extreme practices with health fundamentals. * Tim's personal biohacking journey. * Limitations of traditional healthcare. * Importance of data-driven health decisions. * Potential for gyms to leverage health data. * Navigating health supplements and products. * Experimental biohacking practices. * Future trends in longevity and biohacking. * Crucial role of sleep in health optimisation. To learn more about Tim Gray, click here: https://www.linkedin.com/in/tim-gray-biohacker-health-optimisation/ [https://www.linkedin.com/in/tim-gray-biohacker-health-optimisation/] To learn more about PerformX Live, click here: https://performx-live.com/ [https://performx-live.com/] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/]   00:00 Intro 01:11 The Role of Fundamentals in Health Optimization 06:58 Balancing Biohacking Labels and Practical Appointments 09:48 Trust and Credibility in Health Information 14:13 Leveraging Data and Technology in Fitness 28:07 Navigating Health Products and Supplements 35:37 Experimental Biohacking and Personal Experience 37:57 The Future of Biohacking and Longevity

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: * Michelle Dand, Head of Fitness Product and Programming of David Lloyd. * Benjamin Roth, Co-Founder and CEO of Urban Sports Club. * Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. * David Stalker, Ambassador for EuropeActive.   This episode covers: * Evolution of branded group fitness programming at premium clubs in response to boutique competition. * The rise of budget boutique fitness concepts in Europe and their rapid scaling approach. * Equipment manufacturing strategy and the renewed focus on both cardio and strength equipment. * Impact of global political climate and tariffs on fitness equipment production and pricing. * The industry's decade-long transition from fitness-focused to health-focused approaches. * The importance of offering multiple fitness modalities to meet diverse consumer preferences. To learn more about EHFF, click here: https://www.europeactive.eu/ [https://www.europeactive.eu/] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog [https://escapefitness.com/support/catalog] (US) https://escapefitness.com/support/catalogue [https://escapefitness.com/support/catalogue] (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/]   00:00 Intro 02:36 David Lloyd’s Response to Market Trends 05:00 Challenges and Lessons from Standalone Boutiques 07:28 Budget Boutique Market and Its Impact 27:58 Life Fitness and Hammer Strength’s Evolution 41:35 Impact of Global Political Climate on Business 49:37 David Stalker’s Reflections on Industry Growth 50:55 Mentorship and Advisory Roles 52:09 Future of the Fitness Industry

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.   In part 1 of this LIFTS episode, Matthew and Mo are joined by: * Herman Rutgers, Ambassador at EuropeActive * Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland * Elaine Jobson, CEO and MD of Jetts Australia * Conor O'Loughlin, Chief Revenue Officer of ABC Fitness * Mike Escobedo, Chief Customer Officer, ABC Fitness   This episode covers: * European fitness market growth and trends, highlighting mergers, acquisitions, and membership increases. * Consumer behaviour shifts towards hybrid fitness, mental health awareness, and holistic wellness approaches. * Deloitte's comprehensive market report revealing key performance indicators and industry insights. * Impact of emerging technologies and personalization in fitness experiences. * International market expansion strategies and challenges for fitness brands. * Future fitness trends focusing on Gen Z and Gen Alpha expectations, technology integration, and comprehensive health solutions.   To learn more about EHFF, click here: https://www.europeactive.eu/ [https://www.europeactive.eu/] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog [https://escapefitness.com/support/catalog] (US) https://escapefitness.com/support/catalogue [https://escapefitness.com/support/catalogue] (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/]   00:00 Intro 02:40 Consumer Behaviour and Mental Health 05:33 Deloitte's European Market Report 08:43 Key KPIs and Market Expansion 13:02 Consumer Fragmentation and Market Opportunities 19:01 Supply Side Fragmentation and Innovation 24:24 Jetts Fitness Market Strategy 31:40 Challenges and Opportunities in Franchising 35:41 Member Experience and Future Trends 39:08 ABC Fitness's International Expansion