How Email Marketing Helps You Get Clients on Autopilot with Jen Goff

The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business Tips

The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business Tips If you feel like you never have enough time to work on your business, this episode is for you. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down the small daily habits that actually help estheticians get more clients, increase bookings, improve consistency, and grow a beauty business without spending hours online. This episode is all about simple repeatable actions that help solo estheticians build momentum over time instead of constantly feeling overwhelmed, inconsistent, or stuck. Perfect for: * solo estheticians * beauty professionals * lash artists * wax specialists * facialists * new estheticians * spa owners * overwhelmed service providers Inside this episode, you’ll learn: * the daily habits that help estheticians get clients * how to market your esthetician business in less time * why consistency matters more than perfection * how to stay visible online without burnout * why small habits build successful businesses * how to create repeatable marketing habits * how to stop overcomplicating social media * how to build momentum in your business Topics discussed in this episode: * esthetician marketing tips * solo esthetician business growth * daily marketing habits * beauty business consistency * how to get more clients * follow-up strategies for estheticians * referral marketing * Instagram marketing for estheticians * client retention tips * repeat bookings * building a beauty business * social media mindset for estheticians Allyson shares simple habits you can implement in just a few minutes a day, including: * following up with past clients * checking your bookings regularly * posting simple content consistently * creating Instagram stories * asking for referrals naturally * identifying common client problems * using client questions for content ideas This episode also talks about: * why business growth happens through repetition * how the compound effect applies to business * why visibility matters * how to stop waiting for motivation * why action creates confidence One of the biggest reminders from this episode: Your business is built through small consistent actions repeated over time. This week’s challenge: Pick one habit you’ve been avoiding and commit to doing it consistently this week. Even 10 focused minutes a day can completely change the momentum in your business. Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: Estheticians in Business [https://www.facebook.com/groups/estheticiansinbusiness] If this episode helped you, share it with another esthetician who feels overwhelmed trying to grow their business 💛

What Estheticians Need to Fix Before Running Ads

🎙️ What Estheticians Need to Fix Before Running Ads In this episode of Estheticians in Business, Allyson breaks down what estheticians need to fix before spending money on Facebook ads, Instagram ads, or paid marketing for their esthetics business. If you’re a solo esthetician struggling with inconsistent bookings, poor client retention, confusing messaging, or feeling like your marketing isn’t converting, this episode will help you understand why ads are usually not the first thing you should focus on. Because ads are not magic. They amplify what already exists. If your business foundation is weak, ads often just help you lose money faster. Inside this episode, Allyson talks about: • why most estheticians waste money on ads • the biggest mistakes estheticians make before running ads • why your offer and messaging need to be clear • how confusing service menus hurt conversions • why retention and follow-up matter before paid marketing • the importance of testimonials, reviews, and social proof • why organic marketing should come before ads • how to know if your business is actually ready for ads One of the biggest takeaways from this episode: If you cannot consistently get clients organically, ads are probably not your next move. Organic marketing teaches you: * messaging * positioning * conversations * visibility * and what potential clients actually respond to Ads are meant to scale a working esthetics business, not save a struggling one. This episode is packed with esthetician marketing tips, client retention strategies, and foundational business advice for solo estheticians trying to grow their business the right way. ✨ Mentioned in this episode: * Estheticians in Business Membership * Estheticians in Business Facebook Group [https://www.facebook.com/groups/estheticiansinbusiness] * Instagram: @estheticiansinbusiness 💛 Loved this episode? Make sure to follow the podcast, leave a review, and share this episode with another esthetician thinking about running ads.

What A CEO Day Should Actually Look Like for Estheticians | Solo Esthetician Business Organization, Admin Days & Business Growth

If your “CEO day” currently looks like: * scrolling Instagram for inspiration * panic-posting content * reorganizing your treatment room again 😅 * answering random texts all day …this episode is for you. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down what a real CEO day should actually look like as a solo esthetician and why intentional admin time is one of the biggest things that helps beauty professionals grow their business without burnout. This episode is perfect for: * solo estheticians * beauty professionals * spa owners * lash artists * wax specialists * overwhelmed service providers * estheticians trying to stay organized * anyone struggling with consistency in business Inside this episode, you’ll learn: * how to organize your esthetician business * what to do during a CEO day * how to create an effective admin day * how to increase bookings as an esthetician * what business numbers to track weekly * how to improve rebooking and retention * why follow-up systems matter * how to prep your week as a solo esthetician * why being busy is not always productive * how to stop feeling chaotic in business Allyson breaks down: * weekly CEO tasks for estheticians * monthly business planning tasks * how to review your bookings and cancellations * how to plan marketing without overcomplicating it * why retention creates stable income * the biggest mistakes estheticians make during admin time * why consuming content all day is not actual CEO work Topics discussed in this episode: * esthetician business organization * solo esthetician admin day * CEO day for beauty professionals * esthetician marketing tips * spa business organization * business systems for estheticians * how to stay organized as a solo esthetician * client retention strategies * esthetician rebooking strategies * beauty business growth * time blocking for estheticians * esthetician productivity tips * managing a solo spa business One of the biggest reminders from this episode: You cannot improve what you do not track. This episode also covers: * checking income and retail sales * tracking rebooking rates * reviewing cancellations * following up with past clients * planning promotions and content * organizing your business week * setting business priorities This week’s challenge: Set one CEO block this week. Even if it’s only one hour. During that hour: ✔️ follow up with clients ✔️ check your numbers ✔️ prep marketing ✔️ review rebooking That’s real CEO work. Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: Estheticians in Business [https://www.facebook.com/groups/estheticiansinbusiness] If this episode helped you, share it with another esthetician who feels overwhelmed trying to run everything alone 💛

How Email Marketing Helps You Get Clients on Autopilot with Jen Goff

✨ Done-For-You Email Setup [https://jennifergoffxo.thrivecart.com/dfy/?affiliate=allysonsteinberg] Includes welcome sequences, lead magnet setup, automations, and integrations. Use code: EIB100 Email Vault Membership [https://jennifergoffxo.thrivecart.com/vault/?affiliate=allysonsteinberg] ✨ ⁠ [https://flodesk.com/?utm_source=chatgpt.com]FloDesk Discount code: JENGOFF ✨ Connect with Jen Facebook Group: GlowBoss Beauty Pro Instagram: @jengoffofficial In this episode of Estheticians in Business, Allyson sits down with email marketing expert and former beauty professional Jen Goff to break down one of the most overlooked ways estheticians can consistently get clients and increase revenue: email marketing. They dive into what email funnels actually are, how welcome sequences work, why email marketing helps build trust faster, and how estheticians can use automation to create more predictable bookings and income. If you’ve ever wondered what to even send in an email, how often to send them, or whether email marketing actually works for beauty businesses, this episode answers all of it in a simple, practical way. Jen also shares lead magnet ideas, how to turn followers into paying clients, why consistency matters more than perfection, and how segmentation helps create more personalized marketing that actually converts. They also talk about whether booking system emails are enough, when it makes sense to move to a dedicated email platform, and how automated systems can continue working for your business even when you’re offline. Inside this episode: • What an email funnel actually is • How welcome sequences work • Lead magnet ideas for estheticians • Why email marketing creates recurring revenue opportunities • How often to send emails • What segmentation means and why it matters • Why relationship-based emails outperform constant selling • How automation helps create more predictable bookings • Real examples of estheticians making sales directly from emails Resources Mentioned: ✨ The Email Vault Membership by Jen Goff Includes plug-and-play newsletter templates, promotional emails, seasonal campaigns, and relationship-focused email strategies. Special offer mentioned in the episode: $1 for 30 days ✨ Done-For-You Email Setup Includes welcome sequences, lead magnet setup, automations, and integrations. Use code: EIB100 ✨ Flodesk [https://flodesk.com/?utm_source=chatgpt.com] Discount code: JENGOFF ✨ Connect with Jen Facebook Group: GlowBoss Beauty Pro Instagram: @jengoffofficial ⚠️ Note: The live replay ended abruptly due to internet issues, but all links and resources mentioned are included in the show notes.

Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business Growth

Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business Growth If your clients love you but still aren’t referring people, there’s usually a reason. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down why referrals are one of the most powerful ways to grow your esthetician business and how to get more referrals naturally without awkward scripts, complicated referral programs, or feeling pushy. This episode is perfect for: * solo estheticians * beauty professionals * wax specialists * lash artists * facialists * spa owners * new estheticians trying to grow their clientele Inside this episode, you’ll learn: * why clients are not referring you * the biggest referral mistakes estheticians make * how to ask for referrals naturally * referral strategies that actually work * how client experience affects referrals * ways to get more word-of-mouth bookings * referral marketing ideas for estheticians * how to create loyal clients who refer consistently * simple referral systems for beauty businesses * how to stay top of mind with clients Allyson also shares: * what to say during appointments * how to ask for referrals at checkout * how to use social media to increase referrals * simple text message referral scripts * referral reward ideas that don’t feel complicated * how to make referrals feel normal in your business Key topics discussed in this episode: * referral marketing for estheticians * how to grow your esthetician business * client retention strategies * beauty business marketing * how to get more clients * esthetician business tips * solo esthetician marketing * word of mouth marketing * referral systems for spas * getting repeat clients * creating a luxury client experience * building trust with clients One of the biggest reminders from this episode: Good clients usually refer good clients. This week’s challenge: * Ask 3 clients for a referral * Post 1 client transformation or testimonial * Text 1 favorite client and let them know you’re accepting new clients Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: Estheticians in Business [https://www.facebook.com/groups/estheticiansinbusiness] Work with Estheticians in Business [https://allyson-steinberg-s-school.teachable.com/] If this episode helped you, share it with another esthetician who wants more referrals and more consistent bookings 💛