Forgetting the Funnel: What you always wanted to know about Customer-Led Growth but were too afraid to ask

Forgetting the Funnel: What you always wanted to know about Customer-Led Growth but were too afraid to ask

In this episode of the Eureka Sessions, Karen Brendel interviews Gia Laudi, co-founder of Forget the Funnel, about what it really takes to build customer-led SaaS growth. Too many teams rely on guesswork, chasing tactics without understanding who they’re for. Gia shares a grounded, research-first approach to sustainable growth—and how to get cross-functional teams aligned around it. Whether you’re struggling with onboarding, retention, or PLG strategy, this episode offers practical advice you can act on today. 🎥 Prefer to watch? Check it out on YouTube. [https://www.youtube.com/watch?v=yqFCR1Hixqs]

The Global Tech Symphony™

Scaling product and engineering teams can be one of the most complex challenges for fast-growing SaaS companies and marketplaces. We know this first-hand after 20 years of experience building and scaling tech teams globally. We’ve gathered everything we learned in this handbook called the Global Tech Symphony™, a comprehensive framework to guide you with actionable strategies for building high-performing teams using the right mix of in-house, nearshore, and offshore models.  Access the complete handbook and guiding questions here: https://meet.eurekalabs.io/global-tech-symphony We are Eureka Labs, trusted nearshore partner for fast growing SaaS companies and Marketplaces. Find us on our website: www.eurekalabs.io