Best Practices for Audio and Visual Design on the Show Floor with Ben Moorsom

Best Practices for Audio and Visual Design on the Show Floor with Ben Moorsom

Event planners often focus on the competition from neighboring booths when designing their trade show booths, overlooking the crucial aspect of attracting attendees and achieving engagement targets for a memorable experience. By implementing thoughtful, evidence-based strategies aligned with business goals, positive results can be achieved. In this recent episode of Eventist 365, guest Ben Moorsom offers a psychological perspective, emphasizing his team's training in understanding how the brain processes information and responds to stimuli at events. Ben stresses the significance of considering attendees' cognitive states, as their engagement levels greatly depend on it. Tune in until the end to hear Ben's insights on integrating behavioral insights and measurement techniques to enhance event design. Highlights:  00:02  Attracting vs competing for attendee engagement in trade show booth design 04:16 Behavioral factors that significantly impact attendee engagement - the emergence of cognitive resonance  07:40  The positive and negative effects of sound n trade show booth design 14:26 The importance of visual design in creating engaging experiences, particularly in open format designs  20:47 What is experience audit and how does it help to optimize event design?  25:49 The use of facial analysis for event engagement insights 30:57 Ben thinks it's not about seeking a tool  but about the way planners think in establishing business objectives CONNECT WITH BEN MOORSOM Website - https://www.benmoorsom.com/ [https://www.benmoorsom.com/] LinkedIn - https://www.linkedin.com/in/moorsom/ [https://www.linkedin.com/in/moorsom/] CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ [http://www.facebook.com/groups/eventist365/] https://twitter.com/eventist365 [https://twitter.com/eventist365] https://www.instagram.com/eventist365 [https://www.instagram.com/eventist365/] https://www.facebook.com/MissYaniDoesStuff/ [https://www.facebook.com/MissYaniDoesStuff/] https://twitter.com/YaniDoesStuff [https://twitter.com/YaniDoesStuff] https://www.instagram.com/YaniDoesStuff/ [https://www.instagram.com/YaniDoesStuff/] https://www.linkedin.com/in/ydacosta/ [https://www.linkedin.com/in/ydacosta/] Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD [https://www.facebook.com/TheYKMD] https://twitter.com/theYKMD [https://twitter.com/theYKMD] https://instagram.com/theYKMD [https://instagram.com/theYKMD] https://www.linkedin.com/company/ykmd/z [https://www.linkedin.com/company/ykmd/z] Graphic Design Firm Websites: https://theykmd.com/ [https://theykmd.com/] http://daily-designer.com/ [http://daily-designer.com/]

Sustainability in Booth Design: Environmentally Friendly Solutions with David T Stevens

Yanique had an astounding episode offer at Eventist365 having David Stevens as her guest. David and his team at the Olympian Meeting, all experts in event planning all over the world, infuses innovative approach to booth design by integrating wellness and sustainability making their events an unforgettable experience.    During the episode, David proudly shared an impactful event that significantly boosted their business while leaving zero environmental footprint. Surprisingly, their standout booth, a replica of the Apollo 11 Lunar Lander, was crafted from just one pallet of flat cardboard sheets. The remarkable achievement showcases their commitment to both creativity and sustainability. Tune in until the very end of the episode to gain valuable insights into sustainable booth design. Highlights: 03:53 The 3 Ps that are crucial to sustainability in booth design  05:33 Explanation of the Cradle to Cradle principle on sustainability 09:06 Evolution of sustainability and booth design practices in the industry 15:28 David highlights the success of their booth drawing a lot of attention to their cardboard booth. 18:18 Common challenges faced by event planners and marketers when designing sustainable booths. 20:43 Sustainable strategies for event booth designs and partnerships that can double post-event open rates. 28:29 The Return to Wellness Podcast and why its primary focus is on the first P of sustainability - People? 32:47 The shift towards comfortable shoes at trade shows 35:13 David's recommended resource for valuable information towards sustainable booth design. RESOURCES:  Green Meeting Industry Council Northern California Chapter - https://www.linkedin.com/company/green-meeting-industry-council-northern-california-ch [https://www.linkedin.com/company/green-meeting-industry-council-northern-california-ch] Sustainable Silicon Valley - https://www.sustainablesv.org/ [https://www.sustainablesv.org/] Society for Sustainable events: http://www.societyforsustainableevents.com/ [http://www.societyforsustainableevents.com/]  Https://www.butternmilk.com [https://www.butternmilk.com]  CONNECT WITH DAVID T. STEVENS: Website - https://www.olympianmeeting.com/ [https://www.olympianmeeting.com/] LinkedIn - https://www.linkedin.com/in/davidtstevens/ [https://www.linkedin.com/in/davidtstevens/] Podcast -  https://www.youtube.com/@ReturnOnWellness [https://www.youtube.com/@ReturnOnWellness] CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ [http://www.facebook.com/groups/eventist365/] https://twitter.com/eventist365 [https://twitter.com/eventist365] https://www.instagram.com/eventist365 [https://www.instagram.com/eventist365/] https://www.facebook.com/MissYaniDoesStuff/ [https://www.facebook.com/MissYaniDoesStuff/] https://twitter.com/YaniDoesStuff [https://twitter.com/YaniDoesStuff] https://www.instagram.com/YaniDoesStuff/ [https://www.instagram.com/YaniDoesStuff/] https://www.linkedin.com/in/ydacosta/ [https://www.linkedin.com/in/ydacosta/] Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD [https://www.facebook.com/TheYKMD] https://twitter.com/theYKMD [https://twitter.com/theYKMD] https://instagram.com/theYKMD [https://instagram.com/theYKMD] https://www.linkedin.com/company/ykmd/z [https://www.linkedin.com/company/ykmd/z] Graphic Design Firm Websites: https://theykmd.com/ [https://theykmd.com/] http://daily-designer.com/ [http://daily-designer.com/]

Decoding Attendee Psychology with Devon Pasha

In this exciting episode of Eventist365, Yanique DaCosta sits down with event design expert Devon Pasha where they delve into the intricacies of creating events that induce genuine shifts in behavior, drawing upon Devon's proficiency in employing inventive approaches to elevate events beyond conventional gatherings. Devon draws parallels to a canvas in the realm of design, advocating for transformative behavioral change. She unravels the power of impactful design thinking and empathy mapping, shedding light on how these methods can connect with attendees on a subconscious level. Tune in to witness a conversation brimming with insights that could redefine your approach to event design and plans.   Highlights: 04:20 What is Empathy Mapping in the Event Canvas Methodology? 09:17 What does success look like?  12:25 Maximizing your internal resources to streamline decisions 16:10 What exactly is an event? 19:31 Insights from Devon Pasha on creating and testing multiple prototypes 24:46 Why color matters? 29:03 How does even canvas methodology deliver measurable ROI and ROE in terms of attendee engagement? 32:22 Devon's recommended resource or tool that will be useful for listeners interested in event designs.  CONNECT WITH DEVON PASHA: Website - https://edco.global/ [https://edco.global/] Download the Event Canvas and the first 100 pages of the Event Design Handbook completely for free for free, go to - https://edco.global/download/ [https://edco.global/download/] Join the EDC Level 3 Program - https://edco.global/training/ [https://edco.global/training/] CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ [http://www.facebook.com/groups/eventist365/] https://twitter.com/eventist365 [https://twitter.com/eventist365] https://www.instagram.com/eventist365 [https://www.instagram.com/eventist365/] https://www.facebook.com/MissYaniDoesStuff/ [https://www.facebook.com/MissYaniDoesStuff/] https://twitter.com/YaniDoesStuff [https://twitter.com/YaniDoesStuff] https://www.instagram.com/YaniDoesStuff/ [https://www.instagram.com/YaniDoesStuff/] https://www.linkedin.com/in/ydacosta/ [https://www.linkedin.com/in/ydacosta/] Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD [https://www.facebook.com/TheYKMD] https://twitter.com/theYKMD [https://twitter.com/theYKMD] https://instagram.com/theYKMD [https://instagram.com/theYKMD] https://www.linkedin.com/company/ykmd/z [https://www.linkedin.com/company/ykmd/z] Graphic Design Firm Websites: https://theykmd.com/ [https://theykmd.com/] http://daily-designer.com/ [http://daily-designer.com/]

Revolutionizing Event Success: The True Metrics of Trade Show with Jonathan Kazarian

Consolidating event technology into a single platform, like an all-encompassing event management system, can streamline data flow and improve the attendee experience. Technology is an important tool, but for Jonathan Kazarian, the guest for today's episode of Eventist365, what matters is actual engagement with people you had a meaningful conversation with, as the true metric of a successful event. In fact that is his favorite metric.  Also in this episode, Jonathan emphasizes the importance of intentional event planning that goes beyond lead generation. Many events focus primarily on technological aspects such as impressive LCD screens, captivating activations, or the quantity of leads generated, often neglecting the importance of qualified leads. Join us on this episode and learn how to collect qualified leads with intentionality. Highlights: 02:33 Latest trends and technical innovation that Jonathan has observed at trade shows   03:32 Less technology vs intentionality in running trade shows (Generating unqualified leads)  06:29 What are some effective strategies for boosting attendee engagement at trade shows? 07:38 Workforce challenges that event organizers have to deal with in-person and virtual events from 2019 to the present. 09:00 Over-reliance on technology can sometimes lead to creating new problems. (Focusing on technology but foregoing attendee impact and experience) 11:15 Elements that make tradeshow booth experience memorable in terms or marketing and brand presence 13:39 What does Jonathan recommend to facilitate data-driven decisions, integrating technology and measuring an event's success? 16:14 Jonathan's favorite metric to measure the success of an event CONNECT WITH JONATHAN  KAZARIAN: Website - https://www.accelevents.com/ [https://www.accelevents.com/] LinkedIn - https://www.linkedin.com/in/jkazarian/ [https://www.linkedin.com/in/jkazarian/] CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ [http://www.facebook.com/groups/eventist365/] https://twitter.com/eventist365 [https://twitter.com/eventist365] https://www.instagram.com/eventist365 [https://www.instagram.com/eventist365/] https://www.facebook.com/MissYaniDoesStuff/ [https://www.facebook.com/MissYaniDoesStuff/] https://twitter.com/YaniDoesStuff [https://twitter.com/YaniDoesStuff] https://www.instagram.com/YaniDoesStuff/ [https://www.instagram.com/YaniDoesStuff/] https://www.linkedin.com/in/ydacosta/ [https://www.linkedin.com/in/ydacosta/] Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD [https://www.facebook.com/TheYKMD] https://twitter.com/theYKMD [https://twitter.com/theYKMD] https://instagram.com/theYKMD [https://instagram.com/theYKMD] https://www.linkedin.com/company/ykmd/z [https://www.linkedin.com/company/ykmd/z] Graphic Design Firm Websites: https://theykmd.com/ [https://theykmd.com/] http://daily-designer.com/ [http://daily-designer.com/]

The Future of Trade Show Booths: Predictions and Emerging Trends with Charles Pappas

The recent shifts in trade show booth design reflect a significant influence from the post-COVID era, embracing a blend of comfort and informality, characterized by the emerging 'resimercial' aesthetic. This trend places a heightened emphasis on seamlessly merging residential and commercial elements within booth constructions. A compelling discussion on this transformation was the subject of this episode of Eventist365, featuring Yanique's conversation with Charles Pappas, Senior Writer at EXHIBITOR Magazine. The conversation revolved around sustainability, the phenomenon of greenwashing, and the adoption of inclusive language in booth designs. Notably, these innovations hold particular appeal for the upcoming generation of marketers, including Gen Z individuals destined for future roles as Vice Presidents or C-level executives. This shift favorably positions companies for a future where inclusivity and environmental consciousness play pivotal roles in shaping successful marketing strategies. Highlights: 00:26 Sneak peek of exciting trends that Charles predict 02:13 The casual thing in tradeshow and its relative budget 05:08 Sustainability vs Pretty of green walls 07:59 Biophilia exhibiting technique for sustainability and promoting green efforts 13:23 Gen Z to lead sustainable changes in events marketing over next decade. 15:39 Diversity, equity, and inclusion in the events industry with focus on social responsibility 21:27 The psychology of trade show booth design trends  23:06 The next big thing in trade show booth designs for Charles Pappas CONNECT WITH CHARLES PAPPAS:  LinkedIn - https://www.linkedin.com/in/charles-pappas-8a657b3/ [https://www.linkedin.com/in/charles-pappas-8a657b3/] CONNECT WITH YANIQUE DACOSTA: Podcast Social Media Accounts www.facebook.com/groups/eventist365/ [http://www.facebook.com/groups/eventist365/] https://twitter.com/eventist365 [https://twitter.com/eventist365] https://www.instagram.com/eventist365 [https://www.instagram.com/eventist365/] https://www.facebook.com/MissYaniDoesStuff/ [https://www.facebook.com/MissYaniDoesStuff/] https://twitter.com/YaniDoesStuff [https://twitter.com/YaniDoesStuff] https://www.instagram.com/YaniDoesStuff/ [https://www.instagram.com/YaniDoesStuff/] https://www.linkedin.com/in/ydacosta/ [https://www.linkedin.com/in/ydacosta/] Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD [https://www.facebook.com/TheYKMD] https://twitter.com/theYKMD [https://twitter.com/theYKMD] https://instagram.com/theYKMD [https://instagram.com/theYKMD] https://www.linkedin.com/company/ykmd/z [https://www.linkedin.com/company/ykmd/z] Graphic Design Firm Websites: https://theykmd.com/ [https://theykmd.com/] http://daily-designer.com/ [http://daily-designer.com/]