Exceptional Leaders
On this episode of Exceptional Leaders, host Dara Mohsenian, Morgan Stanley’s U.S. beverage and household products analyst, speaks with James Quincey, Chairman and CEO of The Coca-Cola Company. Together, they discuss the leadership and cultural decisions that have helped Coca-Cola evolve at global scale—building an organization designed to adapt in moments of disruption and to grow across shifting consumer preferences. Quincey shares how The Coca-Cola Company became a “total beverage company,” why “culture eats strategy,” and what it takes to turn a transformation from an idea into daily execution. They also explore the company’s long runway in emerging markets through Quincey’s “two bottles” framework, and how experience operating in volatile regions shaped his emphasis on agility, judgment, and management development. With a leadership transition ahead as Quincey prepares to step into the role of Executive Chairman, the conversation offers a clear view into what must endure at The Coca-Cola Company: a mindset built for change, and a culture strong enough to outlast any one leader. The guest speakers are neither employees nor affiliated with Morgan Stanley & Co. LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2026 Morgan Stanley & Co. LLC, Members SIPC. See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].
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