Experience Matters
A human agent might cost $30 an hour. But a single support interaction they handle could protect $3,000 in revenue. In this episode of Experience Matters, Patrick Brown (Founder & CEO, Unity Communications) breaks down where AI actually works in support workflows and where it costs you money. AI can confirm appointments, send reminders, and handle structured “yes or no” workflows at scale. But when a conversation turns into an exception like a patient flagging an insurance issue before a medical appointment, that’s when automation reaches its limits. And without a fast human handoff, real revenue is at risk. Patrick also explains why 80% of customers come back when their issues are handled well, and why support is one of the cheapest growth levers that most companies still treat as a cost center. If you’re leading customer service, this episode will challenge how you think about automation, retention, and growth.
19 episodios
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