'Fear Less, Do More'
In this episode of Fear Less, Do More, host Gill Hunter is joined by Dr Craig Rose — marine biologist, entrepreneur, and founder of Seaweed & Co and Doctor Seaweed. Craig shares how he transformed a career in marine science into a fast-growing, sustainability-led health business built on evidence, trust, and innovation. Craig explains why seaweed is a forgotten superfood and explores the science behind iodine deficiency, thyroid health, and the growing demand for natural, evidence-based nutritional supplements. Together, Gill and Craig discuss how to build a credible health brand in a crowded wellness market, balancing scientific integrity with compelling consumer messaging. The episode also delves into sustainable seaweed harvesting, ethical product development, and the realities of scaling a business outside London. Craig offers candid leadership lessons on focus, delegation, resilience, and learning from the natural world to drive long-term business growth. Key Topics Covered * Seaweed as a sustainable superfood and natural source of iodine * Thyroid health, iodine deficiency, and women’s health * Building a science-backed nutrition and wellness brand * Ethical marketing and credibility in the supplement industry * Sustainable seaweed harvesting and environmental impact * From academia to entrepreneurship: Craig’s journey * Leadership lessons from nature and business * Scaling a business outside London and accessing investment * Delegation, focus, and working on the business * Fear, risk-taking, and long-term strategic growth Chapters * 00:00 – Introduction to Doctor Seaweed * 01:12 – The Nutritional Power of Seaweed * 02:17 – Doctor Seaweed's Journey and Background * 05:05 – The Business of Seaweed & Co. * 06:49 – The Health Benefits of Seaweed * 09:01 – Building Credibility in Health Products * 12:35 – Sustainability in Seaweed Farming * 15:41 – Innovative Uses of Seaweed * 19:59 – The Future of Seaweed in Various Industries * 22:03 – Reflecting on Past Choices * 24:11 – Lessons from Nature: Competition and Innovation * 25:34 – The Importance of Focus in Business * 30:10 – New Product Launches and Market Adaptation * 33:31 – Challenges of Funding in the North East * 39:14 – Navigating Post-COVID Business Landscape * 40:49 – Fear Less, Do More: Embracing Risk and Delegation Connect with Craig Rose * LinkedIn [https://uk.linkedin.com/in/doctorseaweed] * Doctor Seaweed Website [https://doctorseaweed.com/] * Seaweed & Co. Website [https://www.seaweedandco.com/] Find out more about your host Gill Hunter * Gill Hunter on Square One Law [https://squareonelaw.com/people/gill-...] * Square One Law [https://squareonelaw.com/] * ‘Fear Less, Do More’ Podcast [https://squareonelaw.com/insights/fear-less-do-more/] Recommended Episodes * If you liked this episode, you may also enjoy this one [https://youtu.be/IoNvuAUTRmg?si=n-opyQBKaWP4g4He] This podcast was produced and recorded at Flamingo Heights Podcast Studio 🦩 https://www.flamingoheights.co.uk/ For any enquiries or feedback regarding this podcast, email marketing@squareonelaw.com with the subject 'PODCAST’.
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