Why Agencies Fail Multi-Location Contractors

You're Losing 41% of Your Revenue After Hours

Most home improvement companies don't have a lead problem. They have a response problem. In this episode, Fitz and Franson break down the growing speed-to-lead crisis happening across the home improvement industry and explain why companies spending $10,000–$50,000+ per month on marketing are still struggling to convert leads. The reality? 41% of booked jobs happen after hours. 97% of homeowners go with the first company that responds. And some companies are taking 14+ hours to call leads back. If your sales team is complaining about lead quality, this episode might explain what's really happening. Topics covered: • Why speed-to-lead is crushing profitability • The hidden cost of slow follow-up • Why homeowners buy from your competitors first • How multi-location operators lose revenue without realizing it • The systems every growing company needs in place • The 4-step framework to fix your response process this week If you're spending money on marketing and not measuring response times, this episode is required listening. 👇 RESOURCES & NEXT STEPS 👇 If you want sales coaching or training for your team, book a call with Fitz: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → powrful.com [http://powrful.com/audit] 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] #HomeImprovement #MarketingStrategy #BusinessGrowth #Leadership #SalesManagement

Why Agencies Fail Multi-Location Contractors

Most marketing agencies know how to run ads. Very few understand how multi-location home improvement companies actually scale. In this episode, Fitz and Franson break down why so many operators hit a growth ceiling even while lead volume increases. They unpack: • Why lead volume can hide operational dysfunction • The real danger of fragmented vendors and disconnected reporting • Why profitability often drops before owners realize there’s a problem • The importance of speed-to-lead and follow-up consistency • How marketing, sales, operations, recruiting, and fulfillment all connect at scale • What operators should actually be measuring by location If you run multiple locations, manage several sales reps, or feel like your marketing “looks good on paper” but growth still feels chaotic… this episode is for you. ━━━━━━━━━━━━━━━ 📈 WANT HELP SCALING? Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we can grow your business → powrful.com [http://powrful.com] If you want sales coaching or training for your team, book a call with Fitz here: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] ━━━━━━━━━━━━━━━ 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] Our Website: https://fitzandfransonshow.com/ [https://fitzandfransonshow.com/] ━━━━━━━━━━━━━━━ KICK TODAY’S BUTT BY… 🔗 FOLLOWING US ON LINKEDIN → HTTPS://LINKEDIN.COM/COMPANY/FITZ-FRANSON-SHOW/ [HTTPS://LINKEDIN.COM/COMPANY/FITZ-FRANSON-SHOW/] 🔔 HITTING THE BELL ON YOUTUBE → HTTPS://YOUTUBE.COM/@fitzandfransonshow?SI=JZUVMUVN5J9QCGUX [HTTPS://YOUTUBE.COM/@fitzandfransonshow?SI=JZUVMUVN5J9QCGUX] 👍 LIKING US ON FACEBOOK → HTTPS://WWW.FACEBOOK.COM/FITZANDFRANSONSHOW [HTTPS://WWW.FACEBOOK.COM/FITZANDFRANSONSHOW] 🎥 CHECKING OUT OUR TIKTOK → HTTPS://WWW.TIKTOK.COM/@FITZANDFRANSONSHOW [HTTPS://WWW.TIKTOK.COM/@FITZANDFRANSONSHOW] 🎧 SUBSCRIBE & REVIEW! #leadership #marketingstrategy #businessgrowth #homeimprovementbusiness #contractormarketing

3 Signs You’re the Problem

The hardest conversation in business isn’t with your team... It’s with the person in the mirror. In this episode of The Fitz & Franson Show, Fitz and Franson break down why so many business owners become the biggest bottleneck in their own company. If your team can’t make decisions without you… If your phone rings all day with “got a minute?” questions… If your business falls apart the second you leave the building… Here’s the truth: your company may have outgrown your current capacity as a leader. This conversation gets into the founder’s trap, the danger of micromanagement, why mistakes are often tuition, and why leaders need to let their people “hurry up and fail” before the stakes get higher. We also talk about the book Extreme Ownership by Jocko Willink and Leif Babin, and why taking ownership of the chaos is the first step toward building a company that can actually scale. Link to that Book: https://us.macmillan.com/books/9781250183866/extremeownership/ [https://us.macmillan.com/books/9781250183866/extremeownership/] Want to go deeper? Watch our free 6-week course on YouTube here: https://www.youtube.com/playlist?list=PLDcaPf85TvcLlaDOGDp8BnEgbZSiST8Bn [https://youtube.com/playlist?list=PLXr90dj3x2YN8f45f6ZJzfwMJaFrOzXL7&si=Y0FytnsRuQaUHju9] In this episode: 3 signs you’re the obstacle in your own growth: 1. You’ve built a “got a minute?” culture. 2. You’re still wearing the Chief Firefighter badge. 3. Your team’s performance drops when you leave the building. 3 things to do this week: 1. Start asking: “What do you think we should do?” 2. Fire yourself from one major role. 3. Measure leadership by how many decisions your team makes without you. Next week, we’re getting into one of the touchiest leadership topics yet: why I fired my best sales rep. We’ll break down the toxic A-player, the culture killer, and why holding onto your top producer might be bankrupting your team. READY TO SCALE YOUR BUSINESS? Book your call now → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → https://powrful.com/ [https://powrful.com/] 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0foP6uW5 [https://a.co/d/0foP6uW5] #businessgrowth #leadership #entrepreneurship #businessowner #growthmindset

The Leadership Mistake that's Destroying your Sales Team

Most leaders think their team needs more pressure... But what if the real problem is that your leadership style is quietly destroying their confidence? In this episode of the Fitz & Franson Show, Fitz and Franson break down the leadership blind spot that shows up inside call centers, event teams, sales floors, install crews, and field service teams: unpredictable feedback, moving targets, and fear-based management. They unpack why confidence is not hype... it is evidence. And when leaders constantly change the rules, only point out mistakes, or manage from emotion instead of objective feedback, teams stop performing with creativity and start operating in survival mode. This one is for business owners, sales leaders, marketing leaders, and home improvement operators who want stronger teams, better accountability, and a culture that actually scales. Big question from this episode: Are you holding your team accountable… or are you moving the goalposts every time you get anxious? What’s your take? Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. Book your free Fitz Method strategy call → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] See how we'd grow your business → https://powrful.com/ [https://powrful.com/] Learn More about FFS → https://fitzandfransonshow.com [https://fitzandfransonshow.com] #HomeImprovementBusiness #Entrepreneur #Leadership #BusinessGrowth #SalesLeadership

Why More Sales are Killing your Company

If your business is broken… more sales will destroy it faster. Everybody says “just sell more.” But what happens when your sales team outruns your ability to actually deliver? In this episode of The Fitz & Franson Show, Fitz and Franson break down the hidden metric quietly destroying businesses across America: capacity mismatch. From overwhelmed install crews… To delayed projects… To angry customers… To sales teams burning out… This episode explains why growth without operational structure can bankrupt even fast-growing companies. If you’re scaling a service business, home improvement company, or sales organization, this conversation could save you years of pain. Inside this episode: * Why “sales solves all” is dangerous advice * The Ferrari vs Golf Cart business analogy * How to measure real sales capacity * Why most owners are flying blind * The 80% Rule every scaling company needs * How communication breakdowns destroy operations * Predictive hiring vs reactive hiring * The leadership blind spots killing growth This is the real side of scaling nobody talks about. Book your free Fitz Method strategy session: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business 🌐 Powrful Media → https://powrful.com [https://powrful.com] 🎙 Fitz & Franson Show → https://fitzandfransonshow.com [https://fitzandfransonshow.com] #BusinessGrowth #Leadership #Sales #Entrepreneur #ScalingBusiness