Flying the Coop
"If they teach you how to build a business, you stop buying their stuff. That's not what they want." — Jessica Lackey A lot of business advice is a slot machine dressed up as a strategy. Jessica Lackey's book Leaving the Casino lays it out cold: the entrepreneurial industrial complex isn't, in fact, designed to help you build a sustainable business. It's designed to keep you spending money on the PROMISE of one. She and Anna get into: * Why and how the casino targets the most vulnerable entrepreneurs, MLM-style * The zone of enoughness: how to define your minimum and maximum across money, time, schedule flexibility, and creative autonomy * Why "just raise your prices" might be the most misplaced advice in the industry, and what to actually do instead * The difference between slowing down your activity and slowing down your expectations * Why if your marketing isn't working, it's probably your market, not your mindset -- Flying the Coop is brought to you by Strange Birds, a worker-owned co-op. When the opportunity is clear and the doing feels impossible, we get inside your hardest project, find what needs to happen, and follow it all the way through. Find us at http://strangebirds.land
19 episodios
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