Building a Strong Go-to-Market Foundation for Scale

A Guide to Early-Stage Growth featuring Krista Martin

In this episode of Founder Table Talks, Krista Martin [https://www.linkedin.com/in/krista-martin-klg/]—partner at venture studio Novy [https://www.novyventures.com/]—shares what it really takes to validate ideas, support founders, and build products that solve the right problems. With deep experience in tech and startups, Krista unpacks the venture studio model, the six dimensions early-stage businesses need to master, and how curiosity fuels innovation. She also explores how AI is reshaping product management, making it more accessible and equitable for small teams. A must-listen for founders, product leaders, and anyone building in early-stage environments.

PPC with Purpose Featuring Emily Wood

In this special episode of Founder Table Talks, we welcome our very first guest, Emily Wood, founder of Emily Wood Marketing. A PPC expert with a decade of experience, Emily shares how she built a strong foundation to launch her own business, developed systems to stay grounded, and approaches PPC, sales, and community-building with intention and authenticity. She also gives us a peek into her latest projects—including her Substack and upcoming course. Be sure to connect with Emily on LinkedIn [https://www.linkedin.com/in/emilylwood/], subscribe to her Substack [https://linktr.ee/ewoodmarketing], and join the waitlist [https://linktr.ee/ewoodmarketing] for her course. AND don’t forget to grab Wave’s Ideal Customer Profile [https://www.canva.com/brand/brand-templates/DAGZBt5enzE] and Customer Journey guide [https://www.canva.com/brand/brand-templates/DAGNLTVkTuw]s to apply directly to your own business growth.

All Marketing is Growth Marketing

Marketing is one of the most nuanced and scrutinized functions in a business—but it doesn’t have to be. In this episode, we’re reframing the conversation around growth marketing, breaking down what really drives sustainable success, and sharing exclusive freebies to help you apply these insights to your own business. Grab Wave’s Customer Journey Map [https://www.canva.com/design/DAGgBhM4Kes/CGujQP5mzd2M0i4hfp8L5Q/view?utm_content=DAGgBhM4Kes&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview] and KPI Chart [https://www.canva.com/design/DAGgBtgHbDI/OGIkjKvrNqWD3N88UX1tLA/view?utm_content=DAGgBtgHbDI&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview] to align your strategy, measure impact, and drive real growth.

Preparing to Scale: The Bold Moves We Made to Grow Our Own Business

Behind every growth story is a strategic shift. In this episode of Founder Table Talks, we share how we transformed identity and go-to-market strategy to align with business goals—retiring processes and offerings that no longer served us while prioritizing what drives real impact and brings us joy. We break down key questions we used to guide this transformation and hope it helps you evaluate your own business, gain clarity, and make intentional moves without rushing decisions. At the core, we’re building a business that fuels growth for our clients and creates a lasting impact—while creating space to design the life we envision.

Building a Strong Go-to-Market Foundation for Scale

In our first episode, we’re diving into the essentials of go-to-market (GTM) positioning and why it’s foundational for business growth. We’re sharing insights on building a GTM strategy that evolves with your brand, helping you stay aligned and ready for every stage. Growth is a journey—and we’re here to guide you through it! ✨ To help you refine and align your brand message for growth, check out Wave’s Brand Messaging House Template here [https://www.canva.com/design/DAGVKE-dHRU/Ah45Jn5JHmfQ8td8VYNiCg/view?utm_content=DAGVKE-dHRU&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview].