Free the Data Podcast
Marketing dollars power loads of industries that surround our lives. In this episode we talk with Eric Ramos who is the Director of Data Analytics at Business Online, a B2B marketing firm, about how combining data from disparate sources leads to greater marketing insights and ultimately sales for their clients. How to Connect with Eric Ramos: - TWITTER: / eramos42 [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXhJWUxObFFYWDYteDFsczNMWWo4VVVibkdud3xBQ3Jtc0tuWXFtbEhPWERMUGlXRTI4X2FUSFB0ai00SEd4Ni1LWERYNWVfNWpfRGh4ZUV6LUtENjVWMVpmX3dQb0o0MDhwWTBIbTdxMk5yVEluc000RWdFSnp1bnVDanJJVjNKbXk5VUxYczZ1MmtaTkZOdTcwRQ&q=https%3A%2F%2Ftwitter.com%2Feramos42&v=4cbh2s0iOSA] - LINKEDIN: / eramos42 [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkZuVldqVmtaOHVOdG5UbW8tS2tpZDJ2MHdzd3xBQ3Jtc0ttU0h1TlJsbG9JdGR4YWtZczN5dDVId3RnR3hGUkFvR3RERUdqcVhSZmF4SUdTY0NwRUw5eHlPM1UweGQxWjI5bDRXSjFkX3F5ODhsYnlRYkkxb3p1R1RmQWYzRzRHTWhSaTRGUUQwMC0xSUxGUVdRUQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Feramos42&v=4cbh2s0iOSA] - COMPANY WEBSITE: https://www.businessol.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazhDREMwa01WMDRKZmVtR2p6S2N0TkY1OFVZd3xBQ3Jtc0tuN2RQZl9BRHlxdElLOXQ3OFNXOTJtZUF2NzBqTGszemFRLUZjcThmSFVWMFZlYmx1NUI2eTBWQ0VsTktMaFhFbXdLdnYtWGdSaXQ2MC1qQ2dKV0xXOTZQN1NxU1hLVFlDZjlpWlU2aE82WlNUMUhiWQ&q=https%3A%2F%2Fwww.businessol.com%2F&v=4cbh2s0iOSA] / https://www.kudoz.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmJsdVpOV1pWMW9DLUowT0xOYmxxandhaV8zZ3xBQ3Jtc0ttUTJLMEJ4bWdra0w2dXZfc3JZX2JXTUlCQ01reFdsUzNUQ1dkd2pib0hENl9lUUs3MU9tM3V6TXFpR01DNExIUk9sYUxCNWtuVnNRSy1LWUNEOXgzSnoxaE9WVzFIT3E3cHFlZHY0SDVlUmdzaUljdw&q=https%3A%2F%2Fwww.kudoz.io%2F&v=4cbh2s0iOSA] Learn data skills at our academy and elevate your career. Start for free at https://ftdacademy.com/YT [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbldnT2FTMVItYlNtVlRSenM0blp3cFZmaGZUZ3xBQ3Jtc0trSU9TNU1IVm8yc1B3MTVWRVJ5Qnk3bXlqY1dNTGkzU2hidVlMWjdSNGFtZWp3ZHZKbW1LbFh0bmN0blNZeUdHbEs4dTlSUnN6c2lIR3FXM1Y2NTAwRVBfRzJ1aWI1SHF0c1VPZEVtVkN1dmdjZy1fdw&q=https%3A%2F%2Fftdacademy.com%2FYT&v=4cbh2s0iOSA] CHAPTERS: 0:00:00 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=0s] Intro 0:01:13 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=73s] What does a Director of Data Analytics do? 0:04:12 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=252s] Eric's background 0:19:35 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=1175s] What are the key steps do deliver insights with marketing analytics? 0:25:14 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=1514s] How to implement marketing intelligence 0:32:48 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=1968s] What is the difference between Marketing and Branding? 0:44:56 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=2696s] How cross-channel targeting works 0:50:19 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3019s] How data is being shared among marketing vendors 0:57:10 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3430s] How to optimize web pages while still collecting marketing dasta 0:59:55 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3595s] How marketers can work with customer service to deliver better user experiences 1:02:50 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3770s] How to act upon marketing intelligence 1:04:55 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3895s] What is A/B Testing? 1:10:13 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=4213s] Are you ever done marketing? 1:12:07 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=4327s] How does AI help marketing? 1:15:57 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=4557s] What is the next for Machine Learning and Marketing? 1:21:37 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=4897s] What are the different roles in Marketing Analytics? 1:27:15 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=5235s] What are the key skills for Marketing Analysts? 1:29:41 [https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=5381s] Outro
10 episodios
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