Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

216. [Season 6 Premiere!!] → How I Planned Out My Year as a Copywriter (so it actually works for me)

If you’re a copywriter or freelance copywriter who feels behind on your yearly planning already — or like your 2026 is not yet going according to plan — this episode is for you.   Annual planning for copywriters doesn’t have to involve taking on as many clients as possible or burning yourself out on social media. And it definitely doesn’t have to involve a 20-tab spreadsheet you never look at again.   In this episode, I’m breaking down how I plan my year as a copywriter, what I focused on first, and how I make business decisions that support consistent clients, steady income, and actual breathing room in my copywriting business.   This is for copywriters who want to improve how they’re operating as a business owner - only listen in if that’s you! ✨ Mentioned in this episode:   → Join Juno, our membership for copywriters who want support with client acquisition, scalable offers, and long-term business growth for just $175/mo: https://krystlechurch.com/juno [https://krystlechurch.com/juno]    → Get The Essential Annual Planning System for Copywriters for just $77: https://krystlechurch.thrivecart.com/essential-annual-planning-system/ [https://krystlechurch.thrivecart.com/essential-annual-planning-system/]    Tune in To Learn: * How I approach annual business planning as a copywriter * What freelance copywriters should plan before setting revenue goals * How I structure my year around client acquisition, not hustle * Why flexibility matters more than perfect plans in a copywriting freelance business * How to reset your year if January didn’t go the way you hoped   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]  → Connect on LinkedIn: https://www.linkedin.com/in/krystle-church/ [https://www.linkedin.com/in/krystle-church/]

215. Price Objections You’ll Hear as a Freelance Copywriter & Why

You've raised your copywriting prices. You’re showing up. You’re sending proposals. But instead of clients saying yes, you keep hearing:   “It’s too expensive.” “I need to think about it.” “Now’s not the right time.”   If this has you questioning your worth, your rates, or your entire sales process—you are not alone. These are normal objections copywriters hear at every stage of business. The key is learning how to decode them instead of internalizing them.   In this episode, we’ll unpack why these price objections aren’t always what they seem—and how to respond in a way that strengthens your positioning instead of costing your copywriting business clients.   Tune in To Learn: * What the most common pricing objections really signal (hint: it’s rarely about the money) * Why “too expensive” usually means unclear value—or misaligned audience * How to handle “I need to think about it” without chasing or discounting * The deeper mindset and messaging work freelance copywriters need to close high-quality clients with more ease   ********** ✨ Mentioned in this episode: → Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!   Instagram: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]  LinkedIn: https://www.linkedin.com/in/krystle-church/ [https://www.linkedin.com/in/krystle-church/]  Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective [https://krystlechurch.com/freedom-found-collective]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]

214. Are Your Copywriting Prices Keeping You From Booking Clients as a Freelancer?

If you’re a freelance copywriter struggling to book clients consistently—or feeling like the clients who do inquire aren’t the right fit—your copywriting rates might be the hidden issue.   In this episode, we’re diving into a belief-shifting conversation about how your pricing is impacting your sales, your inquiries, and your ability to grow. Because here’s what most copywriters don’t realize: pricing is either positioning you well or making clients skip over you for the next person in line. Your rates communicate your positioning, your perceived value, and your identity as a service provider.   Whether you’re a copywriter undercharging out of fear or overpricing without anchoring the value, this episode will help you recalibrate your pricing strategy with clarity.   Tune in To Learn: * Why most freelance copywriters have pricing that’s either too low or too high—and how to know which one you are * The hidden costs of undercharging (burnout, resentment, client churn) * The psychology of price and how it shapes your perceived value in the market * How to align your copywriting rates with your season of business, experience, and goals   ********** ✨ Mentioned in this episode: → Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!   Instagram: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]  LinkedIn: https://www.linkedin.com/in/krystle-church/ [https://www.linkedin.com/in/krystle-church/]  Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective [https://krystlechurch.com/freedom-found-collective]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]

213. Why Thinking Like a Freelance Copywriter Is Holding You Back

Have you been calling yourself a ‘Freelancer’ this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business. We’re getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're busy and making decent money) Tune in To Learn: * The freelancer mindset that's keeping you trapped  * What it actually means to think like a business owner  * The questions business owners ask that freelancers don't * How being around people who already think like business owners accelerates your transformation   Ready to make the shift? Juno enrollment is open through Tuesday, November 25th. Join at krystlechurch.com/juno [http://krystlechurch.com/juno]. Listening after enrollment closed? Join the waitlist [http://krystlechurch.com/juno] and we'll let you know when spots open again.   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]

212. How to Train Your Brain to Take Big Leaps

What you consume—whether it's content, conversations, or the company you keep—directly impacts your business success. In this episode, Krystle breaks down why "positive propaganda" matters more than you think, and how getting in the right rooms can completely transform your trajectory as a copywriter. The energy in the episode is aspirational meets action-taking – LET'S GO! Tap ‘PLAY’ to listen now!   Tune in To Learn: * Why the conversations you're having about the copywriting industry are either propelling you forward or holding you back * The difference between copywriters who are thriving right now vs. those who are struggling (hint: it's not just strategy) * How proximity to the right people rewires your brain to believe bigger things are possible * Why consumption isn't enough anymore—you need connection, collaboration, and real conversations * How Krystle used proximity and positive propaganda to build the business she has today   >> ANNOUNCEMENT: JUNO LIVE IS HERE! Our first-ever immersive, interactive event connecting female copywriters around the world in deep conversations, networking, & business strategy → Grab Your Ticket Here: Krystlechurch.com/Juno-Live [http://krystlechurch.com/Juno-Live]    **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective [https://krystlechurch.com/freedom-found-collective]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]