From The Trenches
Steve Johnson recently had an uncomfortable realization - he was making the exact mistake he helped his clients avoid. His own business relied entirely on word-of-mouth referrals, with no clear path for prospects to engage before jumping into a high-stakes sales call. In this candid conversation, Steve breaks down why this common approach fails and shares the strategic shifts that transformed his results. Drawing from 20+ years scaling companies from startup to pre-IPO, he reveals: * Why 80% of B2B buyers complete 70% of their buying process before ever talking to vendors * The critical mistake most companies make in B2B sales messaging * How one simple change took a client's close rate from 10% to 35% * Why selling to "businesses" kills deals (and what to focus on instead) * The counterintuitive way to turn general counsel into your biggest advocate Steve also discusses his framework for helping CEOs gain clarity, energy and momentum in their sales process - without getting stuck in complexity. Free Resources: * Register for Steve's new training Fix Your Sales Team in 90 Days at FixYourSalesTeam.com [https://FixYourSalesTeam.com] * Stay connected with Steve's latest insights at ScalingSales.com/newsletter [https://ScalingSales.com/newsletter]
56 episodios
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