Navigating NIL: The New Playbook for College Sports

Pitch Perfect: Inside US Soccer Strategy

In this episode of Front Office Audible, we step onto the pitch with Emily Cosler, Senior Director of Strategy at the US Soccer Federation. Emily shares insights into the strategic game plan driving US Soccer’s growth, from upcoming tournaments like the 2025 Club World Cup and 2026 World Cup to the bid for the 2031 Women’s World Cup. We also dive into the organization's move to Atlanta and how US Soccer is positioning itself for the future. Tune in to hear how strategy meets the pitch at one of the fastest-growing sports organizations in the country.

Cricket in America: The MLC Revolution

In this episode of Front Office Audible, Justin Geale and Selby Sturzenegger, two key figures behind Major League Cricket, take us inside the ambitious effort to bring professional cricket to the U.S. They share how MLC is building a league from the ground up, the challenges of introducing the sport to a new market, and what it takes to attract top talent and investment. We explore the business of cricket, the league’s growth strategy, and why they believe the U.S. is the next big frontier for the sport.

Special Live Episode: AD Mark Jackson

In this special live episode of Front Office Audible, we sit down with Northwestern’s new Athletics Director, Mark Jackson, in front of a live audience at Kellogg’s White Auditorium. In this fully unedited episode, Mark shares his leadership philosophy, his vision for Northwestern Athletics, and what it takes to navigate the ever-evolving world of college sports. Don't miss this inside look at the business of college athletics from one of the top Athletics Director in the the country.

Breaking the Ice: Data-Driven Decisions in Hockey

In this episode of Front Office Audible, Quinton Kreuger, founder of Probility.AI, takes us inside the cutting-edge world of predictive analytics in sports. Quinton shares how his company is revolutionizing decision-making in hockey by forecasting player injuries and performance. We explore the challenges of gaining buy-in from teams, the balance between data and intuition, and the future of analytics in shaping competitive advantages across sports.

Navigating NIL: The New Playbook for College Sports

In this episode of Front Office Audible, we sit down with Brad Bauer, General Manager of Northwestern's NIL program, as he unpacks the evolving world of Name, Image, and Likeness in college sports. From donor-driven collectives to commercial deals, Brad shares how Northwestern empowers its athletes to maximize NIL opportunities while staying competitive. With insights into Altius Sports Partners' approach and real stories from the field, Brad reveals the challenges and successes of bringing NIL to life in a school known more for academics than athletics.