YouTube Beats Hollywood | Brendan Butler | Full Battery Media

YouTube Beats Hollywood | Brendan Butler | Full Battery Media

I sat down with Brendan Butler, Chief of Staff at Dragonfruit Media, to break down why YouTube is becoming the most powerful media platform on the planet and why most creators and brands are still getting it completely wrong. Brendan brings a rare mix of backgrounds, from investment banking and McKinsey consulting to Hollywood and the creator economy, and the way he thinks about building audiences is genuinely different. We get into why long-form content builds the kind of trust that short-form never will, how traditional media companies keep misreading the YouTube landscape, and what it actually takes to grow a channel consistently beyond just one lucky viral moment.  What's your biggest challenge when it comes to staying consistent on YouTube?

Mastering the Slow Burn | Matthew Jones | Full Battery Media

In this episode, I sit down with Matthew "Mojo" Jones, founder and CEO of Rainbow Creative, a podcast production company behind some of the most impactful shows in the space, from Navigating Narcissism with Dr. Ramani to the School of Greatness with Lewis Howes to the launch and season 1 through the launch of Season 2 of “Being Jewish with Jonah Platt”, the number one Jewish podcast in the world. Mojo shares how a filmmaker background and a willingness to just figure it out led him to build a company that has produced over 30 shows and now runs close to 20 active productions at once. We talk about what separates podcasts that blow up from the ones that quietly die, why consistency will always outperform talent alone, and how content quality, not production budget, is still the single biggest factor in whether a show survives. What is one story or message you have been sitting on that you know the world needs to hear, and what has been stopping you from sharing it?

Escape the Slop | Johnny Ainsworth | Full Battery Media

I sat down with my longtime friend Johnny Ainsworth - communications veteran of 23 years, content creator, and founder of Atomic Mango, and we got brutally honest about what's actually holding people back from creating content that connects.  Johnny nearly fell into the perfectionism trap himself when he tried becoming a YouTuber at 40, made two videos, and quit. The lesson? Stop waiting for the perfect gear, the perfect lighting, the perfect script, because the people winning online right now are winning through consistency and relatability, not equipment. Keith Lee built a food empire filming himself eating in a car. That's the era we're in. We also broke down what it really means for content to be working, why vanity metrics are noise, and Johnny's dead-simple 30-minutes-a-day formula that anyone can follow regardless of experience. We got into branding, the AI wave, and why being unapologetically human is your biggest competitive advantage right now. If you've been hesitating to start, or posting without seeing traction, this conversation is going to hit differently. If you only had 30 minutes a day to grow online, how would you split that time?

Failure Builds Stories | Matt Searle | Full Battery Media

In this episode of the Full Battery Media Podcast, I sit down with Matt Searle, Head of Product at OpenSesame and SyncStudio, to talk about what really makes content, music, video, and creative work connect with people. Matt has worked across indie record labels, university recording studios, Apple, Mark Rober’s Crunch Labs, and now the startup world, so his perspective on creativity comes from years of real experience inside some of the most interesting media environments out there. We get into why YouTube editing breaks the traditional rules, what Apple taught him about making corporate content feel human, and why Mark Rober’s team is so good at turning failure into part of the story. We also talk about AI in music and media, why tools do not replace taste, why creators should stop waiting for perfect gear, and why the phone in your pocket is already powerful enough to start. What I loved about this conversation is how honest Matt was about the hard work behind creative success. Making great content is not easy, and most people quit before they get to the fun part. But if you care about the story, learn the tools, build with people, and keep showing up, you can create something that actually matters. What is one creative project you have been waiting to start, and what is stopping you from taking the first step?

Find Your Hundred | Jon Dispenza | Full Battery Media

I sat down with Jon Dispenza, Client Success Manager at Podchaser, a company that surfaces data across more than six million podcasts, and his perspective completely reframes what podcast success actually looks like. Before you stress about microphones or download counts, the real question is simple: what are you genuinely curious about?  The biggest shift Jon talks about is moving away from chasing big numbers and focusing on reaching the right people instead. A hundred loyal listeners who are deeply invested in your niche will always outperform a million passive ones, and the brands paying attention already know this. Advertising in podcasting is getting surgical, and the hosts who understand that are the ones winning. And if you're just getting started with nothing but a phone and one hour a week? Jon's advice is as simple as it gets: go live a life worth talking about, then record 15 minutes of the most honest thing you learned that week. Post it. See who comes back. That's your data. What does success look like for your podcast right now, are you still chasing the numbers, or have you already found your hundred?