Future Council
Host: Kaushal Chokshi Guset: Iva Matasic I am talking with Iva Matasic , a multifaceted expert straddling the worlds of tourism and innovation. Iva is involved in Croatia's real estate and tourism industry, with experience in development and promotion strategies. Her expertise spans urban tourism, MICE initiatives, and sustainable practices, all crucial for shaping Croatia's future as a premier travel destination. But Iva's impact extends beyond tourism. She's a seasoned entrepreneur and startup mentor, having graduated from the Founder Institute in Zagreb. As the founder and CEO of Consulio, Inc., with offices in Zagreb and Palo Alto, Iva bridges Eastern European startups with global markets. Her work in business development, market expansion, and fostering international collaborations has made her a respected figure in both the tourism and tech ecosystems. Croatia has emerged as a powerhouse in European tourism, with record-breaking numbers in 2024 that saw over 21 million visitors, a 3% increase from the previous yea However, the industry stands at a crossroads, facing challenges such as seasonality, sustainability, and the need for diversification. We'll delve into emerging trends shaping Croatia's tourism future, including the push for year-round attractions, the growth of experiential travel, and the increasing importance of eco-friendly practices. We talk about the investment opportunities in hospitality sector.
17 episodios
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