FWD: Technology
Sports organizations are not just competing on the field anymore, they are competing for attention, loyalty, and relevance across every screen, every platform, and every moment between games. In this episode of FWD: Technology, Deloitte's Bill Briggs (US Chief Technology Officer), Brett Davis (US Chief Innovation Officer), and Simona Spelman (US Chief Human Officer) sit down with Joey Graziano, the Chief Commercial Officer of Pacers Sports & Entertainment, to explore how technology is changing the relationship between teams and fans, and what it takes to build a sports brand that feels personal at scale. The conversation looks at data, experience design, and how the next era of fandom may be shaped as much by technology as by the game itself. This discussion highlighted so many great insights that we will be splitting this into two parts! Stay tuned for part two of the conversation where we dive further into the tech transformation taking place in sports.
8 episodios
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