Game Theory 18: Marketing
Recorded on March 26th, 2013 with Brian Fife, [http://twitter.com/bdfife] James Fingal [http://twitter.com/jimfingal] and Thomas Westberg [http://twitter.com/twestberg].
Now that video games are big business - perhaps bigger than movies - they have advertising and promotional budgets to match. It is common to see video games promoted in a way similar to other mass media - billboards and television ads.
The group talks about the way they learn about games, keep up on game news (or at least used to [http://googlereader.blogspot.com/2013/03/powering-down-google-reader.html]) and the way game reviews and metacritic scores are handled.
They also discuss their game buying strategy, when (if ever) to preorder, and how they track game sales.
Referenced items:
PAX East 2013, [http://east.paxsite.com/]
Borderlands Two, [http://en.wikipedia.org/wiki/Borderlands_2]
Simcity (new), [http://en.wikipedia.org/wiki/SimCity_(2013_video_game\)]
A Question of Competence - Tobold, [http://tobolds.blogspot.com/2013/03/a-question-of-competence.html]
Square Enix CEO Stepping Down, [http://kotaku.com/square-enixs-yoichi-wada-is-stepping-down-update-458811790]
Indie Game: The Movie, [http://en.wikipedia.org/wiki/Indie_Game:_The_Movie]
Super Meat Boy, [http://en.wikipedia.org/wiki/Super_Meat_Boy]
X-Com Enemy Unknown, [http://en.wikipedia.org/wiki/XCOM:_Enemy_Unknown]
Bioshock: Infinite, [http://en.wikipedia.org/wiki/BioShock_Infinite]
Diablo Three, [http://en.wikipedia.org/wiki/Diablo_III]
Guild Wars Two, [http://en.wikipedia.org/wiki/Guild_Wars_2]
World of Warcraft, [http://en.wikipedia.org/wiki/World_of_Warcraft]
Spaceteam, [https://itunes.apple.com/us/app/spaceteam/id570510529]
Rogue WiFi at Super Bowl - Ars, [http://arstechnica.com/information-technology/2013/02/super-bowl-plans-to-handle-30000-wi-fi-users-at-once-and-sniff-out-rogue-devices/]
Elder Scrolls: Skyrim, [http://en.wikipedia.org/wiki/The_Elder_Scrolls_V:_Skyrim]
Fez, [http://en.wikipedia.org/wiki/Fez_(video_game\)]
Minecraft, [http://en.wikipedia.org/wiki/Minecraft]
The Castle Doctrine, [http://thecastledoctrine.net/]
Steam Greenlight, [http://en.wikipedia.org/wiki/Category:Steam_Greenlight_games]
Spy Party, [http://en.wikipedia.org/wiki/SpyParty]
Kickstarter, [http://en.wikipedia.org/wiki/Kickstarter]
Planetary Annihilation, [http://en.wikipedia.org/wiki/Planetary_Annihilation]
FTL, [http://en.wikipedia.org/wiki/FTL:_Faster_Than_Light]
Planescape Torment, [http://en.wikipedia.org/wiki/Planescape:_Torment]
God of War, [http://en.wikipedia.org/wiki/God_of_War_(video_game\)]
Gears of War, [http://en.wikipedia.org/wiki/Gears_of_War]
Jerry Bruckheimer, [http://en.wikipedia.org/wiki/Jerry_Bruckheimer]
How Early Reviews Hurt Sales - Ars, [http://arstechnica.com/gaming/2011/04/how-early-reviews-hurt-sales-of-indie-games/]
Kill Screen Daily, [http://killscreendaily.com]
GameSpy, [http://www.gamespy.com/]
IGN, [http://www.ign.com]
Why We Avoid Metacraitic - Ars, [http://arstechnica.com/gaming/2010/05/game-reviews-on-metacritic-why-we-avoid-inclusion/]
The Verge, [http://theverge.com/]
Engadget, [http://www.engadget.com/]
Gizmodo, [http://gizmodo.com/]
Tom Bissell - Grantland, [http://www.grantland.com/contributor/_/name/tom-bissell]
Catherine, [http://en.wikipedia.org/wiki/Catherine_(video_game\)]
Daring Fireball, [http://daringfireball.net/]
Joystiq, [http://www.joystiq.com/]
Kotaku, [http://www.kotaku.com]
1up, [http://www.1up.com/]
I’m sorry, Marcus - Quarter to Three, [http://www.quartertothree.com/inhouse/news/411/]
Steam Mobile, [https://itunes.apple.com/us/app/steam-mobile/id495369748]
Humble Indie Bundle, [http://en.wikipedia.org/wiki/Humble_Bundle]
When TED Lost Control - HBR, [http://hbr.org/2013/04/when-ted-lost-control-of-its-crowd/]
EFF, [http://en.wikipedia.org/wiki/EFF]
Child’s Play, [http://en.wikipedia.org/wiki/Child's_Play_(charity\)]
Gabe Newell Left 4 Dead Sale- Shack News, [http://www.shacknews.com/article/57308/valve-left-4-dead-half]
Kingdoms of Amalur, [http://en.wikipedia.org/wiki/Kingdoms_of_Amalur:_Reckoning]
Stephen King, [http://en.wikipedia.org/wiki/Stephen_King]
Chromehounds, [http://en.wikipedia.org/wiki/Chromehounds]
G4 Channel, [https://en.wikipedia.org/wiki/G4_(TV_channel\)]
e-Sports, [http://en.wikipedia.org/wiki/Electronic_sports]
Call of Duty is Making Us Dumb - PAR, [http://penny-arcade.com/report/article/call-of-duty-is-making-us-dumb-how-modern-shooters-are-robbing-us-of-s]
Curling, [http://en.wikipedia.org/wiki/Curling]
PS4 Video Sharing, [http://en.wikipedia.org/wiki/PlayStation_4]
Counterstrike, [http://en.wikipedia.org/wiki/Counter-Strike]
League of Legends, [http://en.wikipedia.org/wiki/League_of_Legends]
Letterpress, [https://itunes.apple.com/us/app/letterpress-word-game/id526619424]
Anno 2070, [http://en.wikipedia.org/wiki/Anno_2070]
Red Dead Redemption, [http://en.wikipedia.org/wiki/Red_Dead_Redemption]
Why I Played Bioshock on Easy - PAR, [http://www.penny-arcade.com/report/article/why-i-played-bioshock-infinite-on-easy]
SLI Graphics. [http://en.wikipedia.org/wiki/Scalable_Link_Interface]
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