GDMS Marketing Podcast

In the 44th episode of the GDMS Marketing Podcast, we discuss Law Firm Marketing with Allyson McAndrews, M.Ed., Director of Marketing at McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.   In this episode, we discuss:  ✅ Challenges and Opportunities with Law Firm Marketing  ✅ Using relationships to Build Brand Awareness  ✅ How to create Content for the right audience   We also discuss the following:  * Covert Brand Marketing on Social Media with SunnyD  * How a TikTok viral video can create brand awareness * How to create brand opportunities with user-generated content  WHAT IS LAW FIRM MARKETING?  LAW FIRM MARKETING DEFINITION   Law firm marketing is the use of multiple digital and physical strategies to attract new potential clients to your law firm.   Law firm marketing is regulated by state court and bar association rules.   Marketers need to be aware of these rules and regulations or run the risk of getting in trouble with the law.   Digital Marketing Strategies Include:  * Search Engine Optimization (SEO)  * Social Media - Blog Posts  * Videos  * Digital Ads  * Target Ads   Traditional Strategies Include:  * Print Ads * Conferences * TV Commercials * Bill Boards * Educational Content   A healthy modern marketing plan will include a healthy mixture of both traditional and digital strategies.    How heavily a company leans into traditional or digital strategies depends on its budget constraints.   IN-DEPTH INTERVIEW WITH ALLYSON MCANDREWS, M.ED., DIRECTOR OF MARKETING AT MCANDREWS, MEHALICK, CONNOLLY, HULSE, AND RYAN P.C.ON LAW FIRM MARKETING  LAW FIRM MARKETING FOR YOUR FIRM   Our interview this week was Allyson McAndrews, Director of Marketing at MMCHR Law Firm. In the interview, we discussed the Law Firm Marketing and marketing using social media along with: * Allyson discusses what she was doing before she started at  McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C. * Allyson describes her role at  McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.  * She discusses the challenges with doing marketing for a law firm * Allyson discusses the rules and regulations around Law Firm Marketing  * Allyson discusses her audience and how she determines the effectiveness of her marketing efforts  * She discusses what social media channels she finds most effective  * Allyson writes a ton of articles, posts, and newsletters.  She gives advice to people that struggle with writing winning content  * Allyson discusses the key to making content emotionally resonate with potential clients  * She discusses how she gauges success and the data she interprets to determine that success  * Ally’s discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) * Ally’s tells us his favorite sports moment  www.grassrootsdigitalstudio.com

In the 43rd episode of the GDMS Marketing Podcast, we discuss Media Buying with the Owner of lastminutemediadeals.com, Rich Kagan. In this episode we discuss: ✅ [https://s.w.org/images/core/emoji/13.1.0/svg/2705.svg] What is Media Buying ✅ [https://s.w.org/images/core/emoji/13.1.0/svg/2705.svg] How to choose the right channel for your media ✅ [https://s.w.org/images/core/emoji/13.1.0/svg/2705.svg] How analytics has affected Media Buying We also discuss the following: * Why Peloton’s stock plummeted when Mr. Big died on the new Sex in the City spinoff show, “And Just Like That” * Peloton’s excellent Social Media Crisis plan and response * The importance of having a social media crisis plan in place * A marketing minute with Matt on Elf and the Meta Verse Get your free SEO Check and Website Audit by clicking here. [https://grassrootsdigitalstudio.com/free-seo-checker/] WHAT IS MEDIA BUYING? MEDIA BUYING DEFINITION Media buying is the process of purchasing media space on different types of mediums including radio, TV, and even digital spaces such as podcasts in a marketing effort. Successful media buying involves using analytics to identify and purchase the right ad space on the right channels.   Analytics are used to identify the right media channel for the target audience at the best possible time slot, for the cheapest cost. Both traditional and digital marketers find media buying relevant.  Here are a few examples of marketing channels: * Traditional ChannelsTelevision Radio Print Digital Channels * Websites Social Media Streaming If done correctly, media buyers will get their customers maximum exposure among their target market for the least amount of money spent. IN-DEPTH INTERVIEW WITH RICH KAGAN OF LASTMINUTEMEDIADEALS.COM [//www.lastminutemediadeals.com] //www.lastminutemediadeals.comON MEDIA BUYING MEDIA BUYING FOR YOUR BUSINESS Our interview this week was Rich Kagan, Owner of LastMinuteMediaDeals.com. In the interview, we discussed the process of data interpretation along with: * Rich tells us how he got started in Media Buying and Advertising * At one time Rich created the Howard Stern Ad Network, Rich tells us a little more about that experience * Rich describes to our audience what goes into Media Buying * Rich goes in-depth on how to identify your target audience? * He discusses the modern challenges Media Purchasers and Advertisers go through today * Rich talks about what advertising channels do he finds to be the most effective?He also talks about how much that changes based on the product or service * Rich discusses how Last Minute Media Deals help with those challenges * Rich describes how his company uses Data and Analytics to help with media buying * Rich discusses what else goes into your purchasing process and decision-making * Rich describes a media buying campaign that stood out as particularly effective * Rich discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) * Rich tells us his favorite sports moment www.Grassrootsdigitalstudio.com [//www.Grassrootsdigitalstudio.com]

✅ Check out today's marketing minute on how to create a new brand strategy.   For more #digitalmarketingtips check out the #GDMSPodcast. https://cstu.io/6e5d79  🕛 #MarketingMinuteswithMatt #DigitalMarketing #Franchise #GDMS #branding #marketingtips #marketingstrategy #elf #christmas

Download a free content calendar template here 👉 https://cstu.io/cd4e25  [https://cstu.io/cd4e25 ] 📺 Tune in for this week's digital Marketing Coffee Break☕, where we discuss the importance of utilizing a content calendar 📅.   grassrootsdigitalstudio.com [https://grassrootsdigitalstudio.com/]

✅ Check out this week's digital Marketing Coffee Break☕, where we discuss business disruption and how your business can become disruptive through the use of adopting new technologies📱.   We also discuss how to continue to be disruptive once you have disrupted the market. grassrootsdigitalstudio.com [//grassrootsdigitalstudio.com]