Genius Talk Podcast
In this conversation, Pam Hurley discusses the importance of writing effectively for modern readers, who often skim content. She emphasizes the need to understand the audience and the purpose of the writing to avoid verbosity and ensure clear communication. Takeaways * most readers now are, in fact, they're skimmers. * how do you write for a skimmer? * cut down on verbosity * muddle the message * not knowing who you're writing for * not knowing what you're trying to achieve * you have to know where you're going * what it is you want the reader to do * putting in so much information * the trap of verbosity Connect with Pam Hurley: pam@hurleywrite.com [pam@hurleywrite.com] linkedin.com/in/hurleywrite [http://linkedin.com/in/hurleywrite]
11 episodios
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