From On-Running.com to On.com: Max Woelfle, SEO Lead at a Global Sportswear Brand

From On-Running.com to On.com: Max Woelfle, SEO Lead at a Global Sportswear Brand

In this episode of Get Discovered, host Joe Walsh sits down with Max Woelfle, SEO Team Lead at On, one of the fastest-growing sportswear brands in the world. Together, the two talk about what the brand's move from on-running.com [http://on-running.com] to on.com [http://on.com] revealed about AI training data, entity confusion, and why the technical foundations brands lay today will determine their visibility in an agentic world. On is a Prerender.io client too, which makes Max's perspective on JavaScript rendering and AI crawler visibility particularly grounded. What you'll learn: * How and why On migrated from on-running.com [http://on-running.com] to on.com [http://on.com] * How AI platforms impact site migrations * The JavaScript issue with AI crawlers * How On approaches measurement * How On has shifted its organizational structure for AI search, and what you can learn from this, too * Agentic commerce: why the technical foundation needs to be built now, even if there's no volume This week's Monday Morning Action: get your technical foundations in place. For AI agents to reliably shop your pages, your technical foundations need to function first, says Max. From JavaScript to structured data, there's a lot to cover. Check out this article [https://prerender.io/blog/how-to-build-ai-agent-friendly-websites/] on how to get started. Episode resources: * About On: on.com [http://on.com] * Connect with Max on LinkedIn: https://www.linkedin.com/in/max-woelfle-444354b/ [https://www.linkedin.com/in/max-woelfle-444354b/] * How On uses Prerender.io: https://prerender.io/resources/case-studies/on-prerender/ [https://prerender.io/resources/case-studies/on-prerender/] About the show: Get Discovered is a podcast from Prerender.io [http://Prerender.io] where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP [https://open.spotify.com/show/0rzmrAP]... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast [https://podcasts.apple.com/us/podcast]... 🎧 YouTube: https://www.youtube.com/@Prerender [https://www.youtube.com/@Prerender] 🎧 About the show: https://prerender.io/podcast [https://prerender.io/podcast]

Why AI Contributes to Pipeline 15-30x More Than You Think: Niklas Buschner, CEO of Radyant

Niklas Buschner is the founder and CEO of Radyant, one of Europe's leading growth agencies for SEO and AI search. He also hosts Masters of Search, a podcast where he interviews growth leaders from companies like Wise, Miro, and Eleven Labs. In this episode, he shares what the data actually shows about AI search's scale, why your analytics are understating its contribution to pipeline by 15–30x, and what a three-layer attribution system looks like in practice. What you'll learn: - Why AI search is already at ~20% of Google's traffic volume - How analytics tools miss AI-driven pipeline by 15–30x - The three-layer attribution model you should use - Why free-text attribution beats dropdowns - Why you shouldn't rely on perfect data, and how to focus on the "directional truth" mindset instead - Why SEO fundamentals matter more than before Monday Morning Action: Change your self-reported attribution model to a free-text form, not a dropdown. Even if it's imperfect, you'll gain more directional insights than you would otherwise. Find anything interesting? Share with us at prerender.io/podcast [http://prerender.io/podcast]. Resources: - Connect with Niklas on LinkedIn: https://www.linkedin.com/in/niklasbuschner/ [https://www.linkedin.com/in/niklasbuschner/] - Radyant: https://www.radyant.io/ [https://www.radyant.io/] - Masters of Search podcast: https://www.youtube.com/@niklas.buschner [https://www.youtube.com/@niklas.buschner] - Ethan Smith's study: https://graphite.io/five-percent/ai-is-much-bigger-than-you-think [https://graphite.io/five-percent/ai-is-much-bigger-than-you-think] - About Prerender: https://prerender.io [https://prerender.io] About Get Discovered: Get Discovered is a podcast from Prerender.io [http://Prerender.io] on AI, SEO, and online discoverability. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 [https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8] Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 [https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392] YouTube: https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ [https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ] About the show: https://prerender.io/get-discovered-podcast/ [https://prerender.io/get-discovered-podcast/]

How to Prepare for the Agentic AI Wave: Ray Grieselhuber, CEO of DemandSphere

Ray Griselhuber is the founder and CEO of DemandSphere. For the last 15+ years, he's experienced the different waves of search firsthand. And because of this, he knows how to confidently navigate between what's a true signal and what's just noise. In this episode of the Get Discovered podcast, he joins host Joe Walsh to talk about exactly that. He shares why the SEO measurement contract is broken, what you can do instead, and how we can all think about—and better prepare for—the next wave of agentic AI without panicking. What you'll learn: * How to think about measurement in SEO now * Why your website should be less about marketing * The training layer vs. the retrieval layer in LLMs, and why both matter * Where most teams are going wrong with traditional SEO * How to think about agents on your website * Misconceptions about AI search Monday Morning Action: Like Ray, many of our guests are already talking about agentic AI. Tune into our episodes with guests like Tobias Schlottke, Ethan Smith, or Marius Meiners, who are navigating these shifts too. * Tobias Schlottke: https://rss.com/podcasts/get-discovered-by-prerender-io/2707331 [https://rss.com/podcasts/get-discovered-by-prerender-io/2707331] * Ethan Smith: https://rss.com/podcasts/get-discovered-by-prerender-io/2638783/ [https://rss.com/podcasts/get-discovered-by-prerender-io/2638783/] * Marius Meiners: https://rss.com/podcasts/get-discovered-by-prerender-io/2256338/ [https://rss.com/podcasts/get-discovered-by-prerender-io/2256338/] Episode resources: * About DemandSphere: https://demandsphere.com [https://demandsphere.com] * Connect with Ray on LinkedIn: https://www.linkedin.com/in/raygrieselhuber/ [https://www.linkedin.com/in/raygrieselhuber/] * The Great Decoupling (Kevin Indig): https://www.growth-memo.com/p/the-great-decoupling [https://www.growth-memo.com/p/the-great-decoupling] * Found Conference: https://foundconf.com [https://foundconf.com] * Obsidian: https://obsidian.md [https://obsidian.md] About Get Discovered: Get Discovered is a podcast from Prerender.io [http://Prerender.io] on AI, SEO, and online discoverability. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 [https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8] Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 [https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392] YouTube: https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ [https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ] About the show: https://prerender.io/get-discovered-podcast/ [https://prerender.io/get-discovered-podcast/]

From Discoverability to Actionability: Tobias Schlottke, Cofounder, Partner, and CTO at saas.group

In this episode, we sit down with Tobias Schlottke, Cofounder, Partner, and CTO of saas.group, one of Europe's leading software portfolio companies with 25+ brands and $100M+ ARR. Tobias, or Tobi, makes some stark comments this episode. His main take: being discoverable by AI isn't enough. Businesses need to go one step further to ensure agentic AI can actually take action on their sites, too. What you'll learn this episode: * How to move from discoverability to actionability * Why trusted sources matter more than ever * Why you don't always need to read tech news * Risks to be prepared for: prompt injection, security issues, and more * What's coming next for SaaS This week's Monday Morning Action: explore agentic AI. If you haven't already, familiarize yourself with agentic tools like Claude Cowork. Connect them with your tech stack (Notion, Gmail, etc.) and assign them manual tasks, such as populating a Notion database. The more experience you have with agentic AI, the better prepared you'll be for what's next. Episode resources: * About saas.group: https://saas.group/ [https://saas.group/] * Connect with Tobi on LinkedIn: https://www.linkedin.com/in/tschlottke/ [https://www.linkedin.com/in/tschlottke/] * OMR Reviews: https://omr.com/en/reviews [https://omr.com/en/reviews] * Alphalist Podcast: https://alphalist.com/podcast [https://alphalist.com/podcast] About the show: Get Discovered is a podcast from Prerender.io [http://Prerender.io] where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP [https://open.spotify.com/show/0rzmrAP]... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast [https://podcasts.apple.com/us/podcast]... 🎧 YouTube: https://www.youtube.com/@Prerender [https://www.youtube.com/@Prerender] 🎧 About the show: https://prerender.io/podcast [https://prerender.io/podcast]

Why You Shouldn't Over-Focus on Citations: Tom Capper, Senior Search Scientist at Moz

Most marketing leaders are still focusing on the same strategy: rank in the top 10, drive clicks, and convert traffic. But there's a problem with this: traffic isn't showing up the same way anymore. In this episode of Get Discovered, host Joe Walsh sits down with Tom Capper, Senior Search Scientist at Moz, to dig into what the data actually shows about the AI discovery shift. What you'll learn in this episode: - Why SEO has always been a brand channel, but why this matters more now - Why digital PR has become one of the highest-leverage moves you can make for AI search visibility - How to think about citations (hint: they shouldn't be a core KPI) - What original research gives you that no other content strategy can - Tom's thoughts on Google vs. OpenAI Monday Morning Action: start your first in-house study. Pull 30 days of data, use AI for analysis, find a compelling research question, and build your study from there. Share your findings at prerender.io/podcast [http://prerender.io/podcast]. Episode resources: - "How Will OpenAI Compete?" by Benedict Evans: https://www.ben-evans.com/benedictevans/2026/2/19/how-will-openai-compete-nkg2x [https://www.ben-evans.com/benedictevans/2026/2/19/how-will-openai-compete-nkg2x] - Find Tom on LinkedIn: https://www.linkedin.com/in/thcapper/ [https://www.linkedin.com/in/thcapper/] - Moz Top 10 Newsletter: https://moz.com/moztop10 [https://moz.com/moztop10] - Moz blog: https://moz.com/blog [https://moz.com/blog] About the show: Get Discovered is a podcast from Prerender.io [http://Prerender.io] where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP [https://open.spotify.com/show/0rzmrAP]... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast [https://podcasts.apple.com/us/podcast]... 🎧 YouTube: https://www.youtube.com/@Prerender [https://www.youtube.com/@Prerender] 🎧 About the show: https://prerender.io/podcast [https://prerender.io/podcast]