Elizabeth Estrada and Rule Your World Marketing: Building Strategy That Fits Every Business

Elizabeth Estrada and Rule Your World Marketing: Building Strategy That Fits Every Business

🎙️ In this episode of Getting to Know Hendo, we’re joined by Elizabeth Estrada of Rule Your World Marketing. “The early bird gets the worm, but the second mouse gets the cheese.” That philosophy sits at the center of Elizabeth’s approach to marketing and business consulting. She believes the same advice does not work for every client in every situation, and that each individual needs a unique strategy in order to capture their goals. Elizabeth describes herself as a matchmaker and problem solver—helping business owners navigate real-world challenges tied to time, money, and resources. Through Rule Your World Marketing, she works to identify both goals and pain points in order to create action-oriented, customized plans for each project. Her focus is on giving businesses the material, information, and strategies needed to grow, while recognizing that no two businesses—or strategies—should ever be the same. Rule Your World Marketing is a small marketing and consulting company designed to help businesses grow from anywhere in the world. Their work spans social media creation and management, Facebook and Instagram integration, Facebook ads and events, LinkedIn marketing, email campaigns, branding and re-branding consultation, video utilization, and practical self-marketing strategies. Elizabeth is also actively involved in the local business community as a Henderson County Chamber Ambassador, the 2023 and 2024 FABA Events Chair, and a Henderson County YP Board Member. Her background includes international relations, languages, and real estate, and she brings that broad experience into how she approaches strategy and problem-solving. At its core, her work is about one thing: building strategies that actually fit the people and businesses they’re designed for. www.ruleyourworldmarketing.com  🎻  🥁  🎶  🌿 We’re featuring the music of Tuatha Dea with their track Kilts and Corsets as our intro and outro. Tuatha Dea is a progressive Americana band with a rock edge, rooted in Celtic and Appalachian influence and known for pushing the boundaries of modern roots music. Their sound blends driving percussion, electric instrumentation, and traditional instruments like fiddle, penny whistle, bagpipes, Native American flute, and didgeridoo—creating a style that is truly hard to categorize, but instantly recognizable. The band’s name comes from the Old Irish phrase associated with the Tuatha Dé Danann, meaning “Children of the Gods.” That sense of heritage and storytelling carries through their music, which is known for its energy, rhythm, and ability to pull audiences directly into the experience. Born out of a family drum circle and built around a tight-knit group of musicians and family members, Tuatha Dea has developed a reputation for high-energy performances that encourage audience participation and connection rather than passive listening. They’ve been recognized nationally, including being named among the top Celtic bands in the U.S., and have performed at major festivals and events across the country.  I saw this group live, and not only was the music fantastic, but the engagement and interaction was magic—the kind of performance where the crowd isn’t just watching, they’re part of it. So stick around, and enjoy Kilts and Corsets by Tuatha Dea. www.thuathadea.net  You can reach out to your host at vdills@stormphysicaltherapy.com

Katrina McGuire – Hendersonville YMCA

Katrina McGuire – Hendersonville YMCA The YMCA in Hendersonville is one of those places that’s woven into the fabric of the community—fitness, youth programs, family activities, and a steady flow of people all working toward something better every day. Today on Getting to Know Hendo, we’re highlighting Katrina McGuire, Executive Director of the Hendersonville Family YMCA. Katrina is part of the team helping make that happen at the Hendersonville YMCA on 6th Avenue. Her work supports the programs and day-to-day operations that keep the Y running as more than just a fitness center—it’s a community hub. And that’s really the bigger picture with the YMCA. It’s not just about physical health. It’s about supporting mind, body, and spirit. From youth development programs to group fitness, wellness support, and community outreach, everything is built around helping people feel stronger and more connected in all aspects of life. Katrina is part of that mission of service—helping maintain a space where people in Hendersonville can show up, improve their health, build relationships, and stay engaged with their community. It’s the kind of behind-the-scenes work that keeps a place like the YMCA active, consistent, and meaningful to the people it serves. Music Spotlight: 2 Bags Full Bagpipe Brothers Today’s music spotlight is on the 2 Bags Full Bagpipe Brothers out of Hendersonville. They’re a young piping duo in their fourth year on full bagpipes, after starting on chanter and building their foundation through early exposure at Highland Games and a broader background in music at home. What started as curiosity turned into structured training under instruction in Asheville. They currently perform with the Grandfather Mountain Highlanders Pipe Band in Linville, taking that training into both community events and Highland Games competition across the region. What stands out is their consistency for their level of experience—the sound is clean, controlled, and continuing to develop as they gain more time on the instrument and more exposure to performance settings. It’s a good example of traditional music staying active and growing right here in Western North Carolina. You can reach out to your host at vdills@stormphysicaltherapy.com

Arnold Ward — Sparking Change in Hendersonville - Award Electric

If you’ve ever wondered who keeps Hendersonville’s lights on—literally—meet Arnold Ward, the hands-on electrician and founder of Award Electric LLC. Arnold isn’t just about wires and circuits; he’s about building trust, serving his community, and turning everyday challenges into solutions. On this episode of Getting to Know Hendo, Arnold shares the story of how he started his own business, what it takes to run a local company with integrity, and the lessons he’s learned about community connection. Whether you’re a homeowner, entrepreneur, or just curious about the people who make Hendersonville tick, tune in to hear stories that are shocking—in a good way!  Connect with Arnold and Award Electric: • Website: awardelectricnc.com [https://awardelectricnc.com/?utm_source=chatgpt.com]  • Facebook: facebook.com/AwardElectric [https://www.facebook.com/AwardElectric/?utm_source=chatgpt.com] • Instagram: instagram.com/awardelectric [https://www.instagram.com/awardelectric/?utm_source=chatgpt.com] 🎶 Music Credit — Chord on Blue For this episode of Getting to Know Hendo, our intro and outro music is brought to you by Chord on Blue, a Hendersonville‑area band that embodies the soul of our local sound. Whether they’re laying down bluesy grooves, rocking with roots energy, or lighting up a live stage, Chord on Blue represents the vibrant and eclectic spirit of music in Western North Carolina. Their vibe fits this podcast perfectly — familiar, heartfelt, and full of the personality that makes Hendersonville’s music scene so special. Stay tuned at the start and finish of the episode to catch their sound  You can reach out to your host at vdills@stormphysicaltherapy.com

Insights from The Forged Leader: A Conversation with Jono Brake

Jonathan “Jono” Brake is a seasoned business leader, strategist, and coach with over 25 years of experience across six continents. From startups to multi-billion-dollar companies, Jono brings deep expertise in strategy, leadership, team communication, marketing, and customer experience. A Certified Predictive Index Practitioner and DISC expert, he helps leaders leverage people-focused tools to grow their teams and businesses. When he’s not coaching, Jono can be found traveling the globe, hiking, mountain biking, playing rugby, or exploring new cultures with his wife Rebecca and their children, Charlie and Hannah. Based in Western North Carolina, Jono shares practical leadership insights and real-world strategies designed to help business owners and leaders break through challenges, build thriving teams, and lead with confidence. Learn more at theforgedleader.com [https://theforgedleader.com/?utm_source=chatgpt.com] North Carolina–based singer-songwriter Jason Michael Merritt blends folk, Americana, and acoustic pop into warm, story-driven songs that feel both laid-back and deeply personal. His sound carries an easy, coastal-meets-mountain vibe — the kind you’d throw on for a late-night drive or a slow Sunday morning. His track Sailor Girl captures that feeling perfectly, pairing mellow melodies with heartfelt lyrics that stick with you. 🎧 Check out more of his music and discover the full track at his website: jasonmichaelmerritt.com . You can reach out to your host at vdills@stormphysicaltherapy.com

Growing Stronger Communities Through Horticulture with Steve Pettis

In this episode, we sit down with Steve Pettis, a Commercial and Consumer Horticulture Extension Agent with N.C. Cooperative Extension serving Henderson County through North Carolina State University. Steve brings decades of hands-on experience in the green industry and is known for delivering practical, research-based solutions that help both home gardeners and commercial growers succeed. From plant health and sustainable landscapes to supporting local nurseries, greenhouses, and Master Gardener volunteers, Steve’s work focuses on strengthening both gardens and the communities around them. He also connects with the public through workshops, speaking engagements, and media outreach—making horticulture approachable, actionable, and impactful for everyone. Whether you’re growing tomatoes in your backyard or managing acres of production, Steve shares insights that help you grow smarter and cultivate healthier, more resilient landscapes. https://www.facebook.com/PlantDocHendo/ [https://www.facebook.com/PlantDocHendo/] 100 Jackson Park Road, Hendersonville, NC [https://www.bing.com/maps/default.aspx?v=2&pc=FACEBK&mid=8100&where1=100%20Jackson%20Park%20Road%2C%20Hendersonville%2C%20NC%2C%20United%20States%2C%2028792&FORM=FBKPL1&mkt=en-US&fbclid=IwZXh0bgNhZW0CMTAAYnJpZBEyQ3ZiMUJMT0YzNkZDN2R6bHNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR40uSGs--GJd3DTtmM1I0hj1zEhp5bX8heakrNaXjGn5o25FHgbyLjhVjb2Zw_aem_SPNaBdusUUNxhJhgM2wIZQ] gardeninginthemountains@gmail.com [gardeninginthemountains@gmail.com] Music Credit / Band Bio Today’s intro and outro music is brought to you by Apple Country String Band, a Western North Carolina favorite known for their high-energy blend of old-time, bluegrass, folk, and Americana. With driving fiddle, banjo, guitar, and rich harmonies, they deliver toe-tapping, front-porch-style string music that captures the spirit of the mountains and keeps every crowd smiling. https://www.facebook.com/AppleCountryStringBand/ [https://www.facebook.com/AppleCountryStringBand/] You can reach out to your host at vdills@stormphysicaltherapy.com