Episode 7 | Raeesa Lalini | Navigating the Ever-Evolving Social Media Landscape

Episode 7 | Raeesa Lalini | Navigating the Ever-Evolving Social Media Landscape

Welcome to Gigenomics, the podcast that explores the exciting future of work.  In this episode, our host Katie sits down with Celina from The Well and Raeesa Lalini. Raeesa is a Social Media Manager and Content Creator. Raeesa specializes in crafting engaging and visually captivating content that resonates with audiences. With a keen eye for trends and an understanding of the evolving social media landscape, Raeesa is adept at creating strategic campaigns that drive brand awareness and foster meaningful connections.  Key Themes of the episode include: * Maximizing ROI on Social Media * Choosing the Right Social Media Platform for Your Business * Social Media Strategies for Success * Crafting Engaging Content and much more! Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting. Connect with Raeesa here: https://gotothewell.ca/project-specialists/raeesal1 [https://gotothewell.ca/project-specialists/raeesal1]  Connect with us on LinkedIn:  Sammy Davis https://linkedin.com/in/davissammy [https://www.linkedin.com/in/davissammy/] Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 [http://linkedin.com/in/celina-pecchia-043903134]  If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca [gigenomics@gotothewell.ca]  If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics [http://gotothewell.ca/gigenomics]

Episode 6 | Free agents and freelancers; scaling up and down with gig professionals ft. Paul Matthews

Welcome to Gigenomics, the podcast that explores the exciting future of work.  In this episode, our host Katie sits down with Sammy from The Well and Paul Matthews. Paul is the Associate Creative Director for the Commercial Division at MLSE (Maple Leaf Sports & Entertainment Partnership).  Paul actively recruits, manages and works with a high number of freelancers and specialists month-over-month, producing over 60 partner briefs every year. Paul discusses how freelancers and specialists have become an integral part of how they scale their business.  Key Themes of the episode include: * Freelancers as a human capital strategy * The importance of chemistry when working with freelancers * Scaling up and down using freelancers * How you can win using specialists and freelancers  * Work session: how to successfully onboard freelancers and much more! Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting. Connect with Paul here: https://www.linkedin.com/in/paul-matthews-87853b6/ [https://www.linkedin.com/in/paul-matthews-87853b6/] Connect with us on LinkedIn:  Sammy Davis https://linkedin.com/in/davissammy [https://www.linkedin.com/in/davissammy/] Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 [http://linkedin.com/in/celina-pecchia-043903134]  If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca [gigenomics@gotothewell.ca]  If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics [http://gotothewell.ca/gigenomics]

Episode 5 | How to be your clients “go-to”, build strategic partnerships, and raise your prices ft. Ryan Stogran

Welcome to Gigenomics, the podcast that explores the exciting future of work.  In this episode, our host Katie sits down with Celina from The Well and Ryan Stogran. Ryan leads a team of talented individuals who collaborate to build exceptional digital experiences, with a focus in Shopify. Ryan is a specialist on The Well’s roster, and excels at building last client relationships.  Key Themes of the episode include: * The journey of elevating your freelance career and turning it into an agency * Strategic partnerships vs. hiring employees * Mindset shift tips and tricks for success  * What it looks like to work with the Well, attracting leads and maintaining those clients  * The importance of staying true to your core values  * Being good at one specific thing versus a variety of things * Why he chose Shopify as his niche  and much more! Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting. Connect with Ryan here: https://gotothewell.ca/project-specialists/ryans1 [https://gotothewell.ca/project-specialists/ryans1]  Connect with us on LinkedIn:  Sammy Davis https://linkedin.com/in/davissammy [https://www.linkedin.com/in/davissammy/] Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 [http://linkedin.com/in/celina-pecchia-043903134]  If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca [gigenomics@gotothewell.ca]  If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics [http://gotothewell.ca/gigenomics]

Episode 4 | From Full Time to Freelance - What it Takes to Be and Hire a Successful Freelancer ft. Bryce Kirk

Welcome to Gigenomics, the podcast that explores the exciting future of work.  In this episode, our host Katie sits down with Celina from The Well and Bryce Kirk, a Senior level Web Designer and Developer. Bryce has worked as a freelancer for over 7 years, with an impressive roster of clients such as Subway, McDonalds, Duolingo, and the University of British Columbia. Bryce is a specialist on The Well’s roster, and lives by his motto “solid design and good clean code are always the best approach.”  Key Themes of the episode include: - The importance of a Freelancer’s location when it comes to understanding your business needs, voice and audience - The Well’s unique and perfected vetting process for onboarding the right Freelancer’s  - Setting freelancers up for success to work with a variety of clients - From full time employment to freelance - being adequately compensated for your speed and expertise - Confidence and honesty in freelancing, communicating what you can and can’t do for a client - The importance of your online presence and portfolio, and coming off as a Specialist versus a Generalist and much more! Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting. Connect with Bryce here: https://gotothewell.ca/project-specialists/brycek1 [https://gotothewell.ca/project-specialists/brycek1] Connect with us on LinkedIn:  Sammy Davis https://linkedin.com/in/davissammy [https://www.linkedin.com/in/davissammy/] Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 [http://linkedin.com/in/celina-pecchia-043903134]  If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca [gigenomics@gotothewell.ca]  If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics [http://gotothewell.ca/gigenomics] Looking to produce a podcast of your own? Visit http://CreatorClubStudios.com [http://creatorclubstudios.com].

Episode 3 | Drawing Even. Successful Integration of Both Permanent and Gig Positions ft. Niru Somayajula

Welcome to Gigenomics, the podcast that explores the exciting future of work.  In this episode, our host Katie sits down with Sammy from The Well and Niru Somayajula, the President and CEO at Sensor Technology Ltd. They dive deep into the corporate world and statistics such as 52% of all corporate positions are estimated to be occupied by fractional or project works by 2027, and how Niru and Sensor Technology are a real world example of this happening now.  Key Themes of the episode include: - Leading with culture - Using your self-reflection muscle - The importance of company culture and attracting like-minded people - Terms of the labour force  - Scoping as a new management muscle and much more! Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting. Connect with us on LinkedIn:  Sammy Davis https://linkedin.com/in/davissammy [https://www.linkedin.com/in/davissammy/] Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 [http://linkedin.com/in/celina-pecchia-043903134]  If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca [gigenomics@gotothewell.ca]  If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics [http://gotothewell.ca/gigenomics] Looking to produce a podcast of your own? Visit http://CreatorClubStudios.com [http://creatorclubstudios.com].