Give Her The Mic
Send a text [https://www.buzzsprout.com/twilio/text_messages/2497800/open_sms] Building a Business from Scratch: Ellen Sheffer of Southern Soleil - From Psychology to Spray Tans In this episode, we sit down with Ellen Sheffer, owner of Southern Soleil, who shares her incredible journey from aspiring psychologist to successful entrepreneur. Originally from Barbecue, North Carolina, Ellen recounts her experiences growing up and transitioning to life in Greenville. She opens up about her career as a counselor, dealing with intense emotional tolls, and what led her to pivot into the beauty industry. Ellen delves into the challenges of starting a mobile spray tanning business, the sacrifices she made, and the determination that helped her secure a coveted brick-and-mortar location in 2019. Ellen also offers insightful advice on mental health, discipline, and the importance of perseverance for aspiring female entrepreneurs. Tune in for an inspiring tale of resilience, adaptation, and ultimate triumph in the face of numerous obstacles. 00:00 Introduction and Guest Introduction 00:37 Ellen's Background and Upbringing 03:26 Career Journey and Challenges 08:35 Transition to Spray Tanning 11:25 Starting Southern Soleil 18:57 Personal Life and Relationships 28:13 Opening the Brick and Mortar 31:29 The Original Business and Overcoming Challenges 32:06 Customer Service and Business Strategies 33:53 Building the Business from Scratch 34:17 Navigating Through 2020 and Construction Challenges 38:01 Expanding Services and Team Growth 42:33 Training and Industry Insights 52:21 Mental Health and Personal Wellbeing 56:40 Advice for Aspiring Entrepreneurs 01:02:18 Final Thoughts and Encouragement
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