Reebok and other Global Brands in Mexico with Teo Huseman

Rescuing 5,000 Victims from Sex Traffickers with Paul Hutchinson, Founder of the Child Liberation Foundation

Paul Hutchinson, the primary investor and executive producer of the film Sound of Freedom which is a composite of various true stories, played a critical role in the rescue of over 120 victims in Colombia from child trafficking organizations.  That event inspired him to start the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, a form of modern slavery which engulfs over 10 million children worldwide…. including in hundreds of US communities large and small. Paul has led or held a critical role in over 70 undercover rescue missions in 15 countries, and  has contributed to or been directly involved in the rescue of over 5,000 children. Paul started his career as the co-founder of Bridge Investment Group Partners, a US real estate firm which now has over $48 billion in assets under management and is publicly traded on the New York Stock Exchange as BRDG. His interview also describes how Bridge attracted international investors and addressed their primary concerns.  Highlights: {04:52} How to start a business and attract international investors. {14:58} The Child Liberation Fund {17:55} Stories of children rescued. {25:54} How to get the skills needed to rescue children from a trafficking network. {31:39} Rehabilitating children after they are rescued. {42:19} Threats against your life when you are fighting sex trafficking. Paul Hutchinson bio: Paul Hutchinson is the primary investor and Executive Producer of the film “Sound of Freedom'' starring Jim Caviezel, Mira Sorvino, Manny Perez, and Bill Camp. The film highlights the story of a former homeland security agent and the rescue of over 120 victims in Colombia from a child trafficking organization – one of the largest child rescues in history. Paul himself held a pivotal role in the rescue and, in the movie, his part is played by the well-known Mexican actor and producer Eduardo Verástegui.  In the years after that mission, Paul founded the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, and has led or held a critical role in over 70 undercover rescue missions in 15 countries. In total, Paul has contributed to or been directly involved in rescuing over 5,000 children. Connect with Paul: Website: https://liberating-humanity.com [https://liberating-humanity.com/] LinkedIn: https://www.linkedin.com/in/paulhutch [https://www.linkedin.com/in/paulhutch]  Sound of Freedom Movie: https://www.angel.com/watch/sound-of-freedom [https://www.angel.com/watch/sound-of-freedom] Operation Toussaint Movie: https://www.youtube.com/watch?v=7q8dYM90PJA [https://www.youtube.com/watch?v=7q8dYM90PJA] Hear more episodes: https://auerbach-intl.com/podcasts [https://auerbach-intl.com/podcasts] Learn more about Auerbach International: https://auerbach-intl.com [https://auerbach-intl.com/] Get free quote: https://auerbach-intl.com/get-quote/ [https://auerbach-intl.com/get-quote/] Global Marketing requests: globalmktg@auerbach-intl.com [globalmktg@auerbach-intl.com] Get the insurance settlement you deserve: www.IGICworldwide.com [http://www.igicworldwide.com/] Business Intelligence and growth: Rainmakers' Forum Report Order Form [https://form.jotform.com/230066673491155] DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices:  www.DanSingPancakes.com [http://www.dansingpancakes.com/] WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program [https://www.worldupstart.com/online-program] Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com [https://www.masteringculturaldifferences.com/]  The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy [https://www.masteringculturaldifferences.com/the-global-academy]  To register for Global Academy:  https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true [https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true]  *** For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration. Facebook: https://www.facebook.com/auerbach.intl [https://www.facebook.com/auerbach.intl] LinkedIn: https://www.linkedin.com/company/auerbach-international [https://www.linkedin.com/company/auerbach-international] YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw [https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw] What Global Gurus subjects would you like to learn (more) about?  [email return to Philip@Auerbach-Intl.com [Philip@Auerbach-Intl.com]]

Paul Hutchinson: Preview

Paul Hutchinson, the primary investor and executive producer of the film Sound of Freedom which is a composite of various true stories, played a critical role in the rescue of over 120 victims in Colombia from child trafficking organizations.  That event inspired him to start the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, a form of modern slavery which engulfs over 10 million children worldwide…. including in hundreds of US communities large and small. Paul has led or held a critical role in over 70 undercover rescue missions in 15 countries, and  has contributed to or been directly involved in the rescue of over 5,000 children. Paul started his career as the co-founder of Bridge Investment Group Partners, a US real estate firm which now has over $48 billion in assets under management and is publicly traded on the New York Stock Exchange as BRDG. His interview also describes how Bridge attracted international investors and addressed their primary concerns. {You can hear the full episode on Friday August 25th}

Advantages of Mexico, with Richardo Franco Romo of PRODENSA

Richardo Franco Romo, Global Commercial Director of PRODENSA, explains the many advantages of setting up operations in Mexico, a significant investment destination for US and foreign companies due to its strong economy, stable macroeconomic factors and vastly improved infrastructure. In 2023, Mexican exports were $500 billion with 86% coming to the US. Ricardo also shares the many special bonuses that employees receive; issues of corporate governance and taxation; and various HR laws for vacations, maternity/paternity leave, healthcare, among others. As a largely top-down, paternalistic work environment, the family plays a key role in employee retention programs (such as grocery coupons) and bonuses paid for punctuality and transportation. Culturally, the concept of time (“Ahorita”) has multiple meanings and East Asian manufacturers, especially Koreans, face particular challenges. Nevertheless, the workforce is extremely productive; technical talent is abundant and growing; the threats of bribery and extortion are real but less than 2% of GDP; and salaries/wages remain far lower than in Europe, the US or Canada. Highlights: {01:57} The benefits for companies to set up operations in Mexico {08:21} Maquiladora factories in Mexico {14:38} Mexican laws foreign investors need to be aware of {21:48} Cultural issues in Mexico  {30:26} Top-down cultures in Mexico {31:55} The most difficult countries PRODENSA counsels {42:35} The fear of bribery, extortion, kidnapping, etc. in Mexico Ricard Franco bio: Ricardo Franco is the Global Commercial Director of Grupo PRODENSA, a firm that has helped with the start-up or expansion of over 1000 projects in Mexico and operates in 25 countries. PRODENSA’s services involve establishing inbound manufacturing operations, handling HR and taxes, regulatory compliance, job hiring, and many other functions.  Ricardo holds a degree in Global Business from the University of Monterrey in Mexico. He brings over ten years of experience in business development and attraction of foreign investment. Ricardo specializes in strategic planning for the growth and establishment of manufacturing and service companies in North America. He is a global speaker, addressing topics such as foreign investment, new business creation, talent attraction, and global mobility. Connect with Ricardo: Website: https://www.prodensa.com [https://www.prodensa.com/] LinkedIn: www.linkedin.com/in/ricardofrancoromo [http://www.linkedin.com/in/ricardofrancoromo] Instagram: IG: @rfranco93  Hear more episodes: https://auerbach-intl.com/podcasts [https://auerbach-intl.com/podcasts] Learn more about Auerbach International: https://auerbach-intl.com [https://auerbach-intl.com/] Get free quote: https://auerbach-intl.com/get-quote/ [https://auerbach-intl.com/get-quote/] Global Marketing requests: globalmktg@auerbach-intl.com [globalmktg@auerbach-intl.com] Get the insurance settlement you deserve: www.IGICworldwide.com [http://www.igicworldwide.com/] Business Intelligence and growth: Rainmakers' Forum Report Order Form [https://form.jotform.com/230066673491155] DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices:  www.DanSingPancakes.com [http://www.dansingpancakes.com/] WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program [https://www.worldupstart.com/online-program] Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com [https://www.masteringculturaldifferences.com/]  The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy [https://www.masteringculturaldifferences.com/the-global-academy]  To register for Global Academy:  https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true [https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true]  *** For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration. Facebook: https://www.facebook.com/auerbach.intl [https://www.facebook.com/auerbach.intl] LinkedIn: https://www.linkedin.com/company/auerbach-international [https://www.linkedin.com/company/auerbach-international] YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw [https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw] What Global Gurus subjects would you like to learn (more) about?  [email return to Philip@Auerbach-Intl.com [Philip@Auerbach-Intl.com]]

Richardo Franco Romo: Preview

Richardo Franco Romo, Global Commercial Director of PRODENSA, explains the many advantages of setting up operations in Mexico, a significant investment destination for US and foreign companies due to its strong economy, stable macroeconomic factors and vastly improved infrastructure. In 2023, Mexican exports were $500 billion with 86% coming to the US. Ricardo also shares the many special bonuses that employees receive; issues of corporate governance and taxation; and various HR laws for vacations, maternity/paternity leave, healthcare, among others. As a largely top-down, paternalistic work environment, the family plays a key role in employee retention programs (such as grocery coupons) and bonuses paid for punctuality and transportation. Culturally, the concept of time (“Ahorita”) has multiple meanings and East Asian manufacturers, especially Koreans, face particular challenges. Nevertheless, the workforce is extremely productive; technical talent is abundant and growing; the threats of bribery and extortion are real but less than 2% of GDP; and salaries/wages remain far lower than in Europe, the US or Canada. {You can hear the full episode on Friday, August 18}

Reebok and other Global Brands in Mexico with Teo Huseman

Teo Husemann, the head of Reebok in Mexico, shares his experiences with a global strategy and local execution. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonality. Marketing issues involve distribution; segmenting for each channel; pricing; different user experiences among Addias, ASICS and Reebok; the uncertainty of duties and taxes, and political considerations. Having worked on other brands such as Pepsi and Nokia, Teo also discusses issues of product theft and the exchange rate. Highlights: {02:10} Teo’s journey working with great international brands {04:40} Reebok marketing in Mexico vs the United States {06:30} Adjusting products to the local market {07:45} Pricing differences in Mexico vs the USA {09:10} Brand Promises between Adidas, ASICS, and Reebok {16:56} Brand appeals in USA, Mexico, and Latin America {19:50} Marketing Pepsi and Nokia in Mexico {22:00} Unique Challenges Faced in Mexico Teo Husemann bio: Teo Husemann has been working with global organizations for more than 25 years. He has worked in many industries, ranging from entertainment and tech to telecomm and sporting goods, and has held roles at a local, regional and global levels. Some of the brands he has worked with include Pepsi, Nokia, Adidas and Asics, all based in Mexico. He currently heads the Reebok brand in Mexico, and focuses on team development and strategic thinking. His past positions have also involved licensing and entertainment property management, point of sales development and retail management. Connect with Teo: LinkedIn: https://www.linkedin.com/in/teo-husemann [https://www.linkedin.com/in/teo-husemann]  Hear more episodes: https://auerbach-intl.com/podcasts [https://auerbach-intl.com/podcasts] Learn more about Auerbach International: https://auerbach-intl.com [https://auerbach-intl.com/] Get free quote: https://auerbach-intl.com/get-quote/ [https://auerbach-intl.com/get-quote/] Global Marketing requests: globalmktg@auerbach-intl.com [globalmktg@auerbach-intl.com] Get the insurance settlement you deserve: www.IGICworldwide.com [http://www.igicworldwide.com/] Business Intelligence and growth: Rainmakers' Forum Report Order Form [https://form.jotform.com/230066673491155] DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices:  www.DanSingPancakes.com [http://www.dansingpancakes.com/] World Upstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program [https://www.worldupstart.com/online-program] Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com [https://www.masteringculturaldifferences.com/]   The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy [https://www.masteringculturaldifferences.com/the-global-academy]   To register for Global Academy:  https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true [https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true]   *** For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration. Facebook: https://www.facebook.com/auerbach.intl [https://www.facebook.com/auerbach.intl] LinkedIn: https://www.linkedin.com/company/auerbach-international [https://www.linkedin.com/company/auerbach-international] YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw [https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw] What Global Gurus subjects would you like to learn (more) about?  [email return to Philip@Auerbach-Intl.com [Philip@Auerbach-Intl.com]]