GPS Limitless
CEO and Co-founder of Avancer, Rashad Williams, reveals his formula to starting a clothing brand empire that will inevitably compete with the major brands. During this talk he outlines several key elements needed to get a successful start to building your profitable clothing brand. Additionally, he recounts lessons he learned along the way to help you avoid similar mistakes. Some of the areas discussed include start up costs, sourcing material, the craft of embroidery & design, networking w/businesses partners, getting product in local stores, and much more! Beyond the specifics of design and fashion, we also discuss general business strategy that can be applied to a variety of entrepreneurial endeavors. Timestamps/Chapters: 0:01 Intro 1:42 Origins of Avancer 2:40 Accounting to Fashion? 4:07 Going into business w/ bestfriend 7:22 Clothing line start up cost 10:48 First designs 11:34 Embroidery vs other art forms 12:32 Sourcing material & finding manufacturers 13:46 First pop-up event and learning embroidery 19:08 NBA Star wears 1of1 piece featuring Avancer’s embroidery 21:17 Embroidering for with financial institution 22:54 Setting prices for B2B partnerships 24:07 Implementing social media 25:10 That FIRST SALE FEELING🤩 26:09 Ideation of designs 30:20 Work life balance as an entrepreneur 32:52 Dropping out to pursue passion 36:22 Doubt & self-belief 39:58 Strategic pop-up locations to expand 41:12 Learning more about design in Oregon 44:00 Majoring in design vs business 45:08 Design culture- trends vs individuality 46:12 Gary Vee strategy 48:02 Creating waterproof jacket 50:50 Adjusting product offering to increase demand 52:10 Balancing creative design with financial practicality 53:58 Getting your product in local stores 56:48 Choosing online storefront: Spotify, Square, etc. 58:18 Avancer’s future plans for their warehouse and storefront 1:00:01 Finding models and photographers 1:02:50 Shooting full length commercial for your brand 1:05:58 2nd Gary Vee strategy & Maximizing social media ads 1:08:50 1 TIME IS NOT ENOUGH! 1:13:35 Buyer psychology and relationships 1:15:25 Avancer’s future plans 1:21:40 Rashad’s GPS Shoutout —————- Captivating YouTube intro footage from: 📸 Nick: https://www.instagram.com/23.shoots?igsh=MWcwaXkydmo2czhvbQ== [https://www.instagram.com/23.shoots?igsh=MWcwaXkydmo2czhvbQ==] 🎥 Miguel: https://www.instagram.com/its_rendering?igsh=NWJqNG5ieDg4anR4 [https://www.instagram.com/its_rendering?igsh=NWJqNG5ieDg4anR4] __________ 🔗Shop/Connect with Avancer 🛍️Website: https://avcrmoving.com [https://avcrmoving.com] 🛍️In Store: KY Vintage located at 3612 S Dale Mabry Tampa, Florida 📷 Instagram: https://www.instagram.com/avcravcr?igsh=Yno4N3djbWh3aGxv [https://www.instagram.com/avcravcr?igsh=Yno4N3djbWh3aGxv] 📧Email: avcrembroidery@gmail.com __________ 🔗Connect with Rashad: 📷 Instagram https://www.instagram.com/rashad.e.williams?igsh=b2FmbXhoNm9yZGlp [https://www.instagram.com/rashad.e.williams?igsh=b2FmbXhoNm9yZGlp] __________ ⭐️ Rashad’s GPS shoutout⭐️: His mom & dad Cofounder LJ KY: https://www.instagram.com/ky.vintage?igsh=NjgwdGluN2JpYmN5 [https://www.instagram.com/ky.vintage?igsh=NjgwdGluN2JpYmN5] __________ 🔗Connect with GPS Limitless All GPS links: https://msh.ke/gps_limitless [https://msh.ke/gps_limitless]
5 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de GPS Limitless!