GRAJ POD | SARAH ABEND | E2

GRAJ POD | KEN PELLETIER | E3

Keywords Calexo, cannabis beverages, THC drinks, legal landscape, COVID-19 impact, marketing strategies, cannabis industry challenges, non-alcoholic beverages, technology in business, funding strategies Summary In this conversation, Ken Pelletier discusses the origins and evolution of Calexo, a cannabis beverage company. He shares insights into the challenges and opportunities within the cannabis beverage industry, particularly in navigating the legal landscape and the impact of COVID-19 on consumption patterns. The discussion also covers marketing strategies, the importance of community engagement, and the role of technology in business growth. Ken emphasizes the need for innovative approaches to reach a broader audience and the significance of funding and financial strategies in scaling the business. Takeaways Calexo was born out of a need for cannabis beverages that blend flavor and effect. The journey of creating cannabis beverages involves navigating complex legal regulations. COVID-19 shifted consumer behavior towards cannabis products as essential items. Marketing strategies must focus on inclusivity to attract a broader audience. The cannabis beverage industry faces unique challenges, including banking and distribution issues. Community engagement and networking are crucial for success in the cannabis space. Technology plays a significant role in streamlining operations and marketing efforts. Funding strategies are essential for scaling production and reaching new markets. The future of cannabis beverages looks promising with increasing acceptance and demand. Innovative marketing and experiential events can enhance brand visibility and customer loyalty. Titles Exploring the World of Cannabis Beverages The Evolution of Calexo: A Cannabis Journey Sound bites "It's about 38 right now." "It's a cash industry." "We're very lucky to be able to do this." Chapters 00:00 Introduction to Cannabis Beverages 02:47 The Journey of CollectSelf 05:44 Navigating the Cannabis Market 08:29 The Impact of COVID-19 on Sales 11:08 Understanding THC and Hemp Regulations 13:52 The Future of Cannabis Beverages 20:27 THC Beverage Market Trends 24:13 Navigating Distribution Challenges 27:57 The Intersection of Alcohol and THC 32:27 Legal and Regulatory Landscape 36:07 Marketing Strategies and Online Presence 40:58 Funding and Growth Strategies 49:30 Designing for Accessibility 52:37 Experiential Marketing Strategies 55:11 Navigating the Non-Alcoholic Beverage Market 57:25 Funding Challenges in the Vice Industry 01:00:10 Leveraging AI in Business 01:04:15 The Future of Creative Work 01:08:09 Building Connections and Community

GRAJ POD | SARAH ABEND | E2

Keywords jewelry, entrepreneurship, small business, pandemic impact, consumer behavior, marketing strategies, art markets, social media, brand building, creative business Summary In this conversation, Sarah Grammar discusses her journey in the jewelry business, starting from her background in art education to launching her own brand, Grammar Jewelry. She shares insights on the challenges faced during the pandemic, shifts in consumer behavior, and her strategies for reimagining her business. The discussion also touches on the importance of design inspiration, potential for pop-up markets, and leveraging social media for growth. Sarah emphasizes the need for community engagement and the exploration of new markets as she navigates the future of her brand. Takeaways Sarah transitioned from art education to jewelry design in 2015. The pandemic significantly impacted her in-person sales and business model. Consumer spending shifted towards experiences rather than goods post-pandemic. Sarah is exploring new ways to market her jewelry, including pop-up events. She aims to increase the perceived value of her products by targeting specific customers. Design inspiration for her jewelry comes from architecture and sculpture. Sarah is considering collaborations with local museums for her jewelry. Social media platforms like TikTok and Instagram are crucial for her marketing strategy. She is open to the idea of a summer tour to promote her brand. Building a community around her brand is essential for future growth. Titles From Art to Jewelry: Sarah Grammar's Journey Navigating Business Challenges in a Pandemic Sound bites "COVID wiped that out." "Finding a new way." "Less is more." Chapters 00:00 Introduction to Sarah Grammar Jewelry 02:39 The Journey of Starting a Jewelry Business 05:20 Navigating Challenges During the Pandemic 08:06 Shifts in Consumer Behavior Post-Pandemic 10:53 Reimagining Business Strategies 13:39 Exploring New Markets and Collaborations 16:13 Design Inspirations and Artistic Vision 19:02 Potential for Pop-Up Markets and Tours 20:52 Building a Brand and Community Engagement 21:45 Leveraging Social Media for Growth 23:55 Final Thoughts and Future Plans

GRAJ POD | UNION COFFEE | E1

UNION COFFEE STARTED WITH TWO FRIENDS, MATT AND MIKE, IN A GARAGE IN ASBURY, NEW JERSEY. WHAT BEGAN AS A SHARED LOVE FOR STRONG COFFEE AND EARLY MORNINGS QUICKLY TURNED INTO SOMETHING MORE. WE WERE CHASING THAT PERFECT BREW: SMOOTH, BOLD AND REFRESHING WITHOUT THE JUNK. FROM THE START, WE'VE STAYED FOCUSED ON SUSTAINABILITY. WE USE ORGANIC BEANS, BREW IN SMALL BATCHES AND PACKAGE EVERYTHING WITH RECYCLED CARDBOARD AND MINIMAL INK TO REDUCE WASTE. EVERY BATCH WE BREW STILL CARRIES THAT SAME SPIRIT. LOCAL ROOTS. HONEST INGREDIENTS. NO SHORTCUTS. JUST REALLY GOOD COFFEE, MADE THE WAY IT SHOULD BE. unioncoffeecoldbrew.com [http://unioncoffeecoldbrew.com] @unioncoffeecoldbrew [https://www.instagram.com/unioncoffeecoldbrew]