The Next Big Thing in Marketing: Employee Generated Content with Jeremy Ro

The Next Big Thing in Marketing: Employee Generated Content with Jeremy Ro

The future of B2B marketing looks a lot more human. In this episode of Growing Startups, I sit down with Jeremy Ro, Founding GTM at Virio, to explore why employee generated content is exploding right now and how companies can use personal brands to drive real business growth. From LinkedIn strategy to authentic storytelling, this conversation is full of actionable ideas for modern marketers. Connect with Evelyn on LinkedIn⁠ [https://www.linkedin.com/in/evelyncools/] ⁠Book a free strategy call with Evelyn⁠ [https://www.evelyncools.com/] ⁠Connect with Jeremy on LinkedIn⁠ [https://www.linkedin.com/in/jeremyro/]

If You’re Feeling Overwhelmed with AI with Alfie Marsh

AI is moving fast and it’s easy to feel like you’re already behind. In this episode of Growing Startups, I sit down with Alfie Marsh, Co-founder and CEO of Station, to unpack how to actually approach AI without getting overwhelmed, from using digital workers to breaking down tasks in a way that makes AI genuinely useful. If you’ve been struggling to keep up or wondering where to start, this conversation will help you focus on what really matters. Connect with Evelyn on LinkedIn⁠ [https://www.linkedin.com/in/evelyncools/] ⁠Book a free strategy call with Evelyn⁠ [https://www.evelyncools.com/] ⁠Connect with Alfie on LinkedIn⁠ [https://www.linkedin.com/in/alfiemarsh/]

Marketing Foundations Every Founder Should Understand with Garrett Jestice

Startup marketing often fails because teams skip the foundations. In this episode of Growing Startups, I sit down with Garrett Jestice, GTM Advisor for B2B startups and Founder of 10X Solo, to break down how to identify your best customers, narrow your focus, and build a go-to-market motion that drives consistent growth. Connect with Evelyn on LinkedIn [https://www.linkedin.com/in/evelyncools/] Book a free strategy call with Evelyn [https://www.evelyncools.com/] Connect with Garrett on LinkedIn [https://www.linkedin.com/in/morganabreu/]

Transitioning Out of Founder-led Sales & Scaling Your Team with Morgan Abreu

Are you a founder who’s ready to stop running sales? In this episode of Growing Startups, I sit down with Morgan Abreu, Fractional Sales Leader, to talk about when to transition out of founder-led sales, what foundations need to be in place before hiring, and how to set your first sales hire up for success. Connect with Evelyn on LinkedIn [https://www.linkedin.com/in/evelyncools/] Book a free strategy call with Evelyn [https://www.evelyncools.com/] Connect with Morgan on LinkedIn [https://www.linkedin.com/in/morganabreu/]

Hiring Your GTM Team with Nikki Adamson

In this episode of Growing Startups, I sit down with Nikki Adamson, Senior Recruiter at Hire People, to talk about building your first GTM team — who to hire, when, and what to look for beyond a great resume. If you're an early-stage founder navigating your first marketing or sales hire, this one's for you. Connect with Evelyn on LinkedIn [https://www.linkedin.com/in/evelyncools/] Book a free strategy call with Evelyn [https://www.evelyncools.com/] Connect with Nikki on LinkedIn [https://www.linkedin.com/in/nikki-adamson/] HigherPeople startup hiring [https://www.higherpeople.co/]