Growing Up B2B

112 - Risk, Resilience, and Rebranding: Inside the Evolution of a Family-Owned Food Company with Alexandra Groezinger

52 min · 3 de jun de 2026
Portada del episodio 112 - Risk, Resilience, and Rebranding: Inside the Evolution of a Family-Owned Food Company with Alexandra Groezinger

Descripción

In this episode of Growing Up B2B, host Ed Delia speaks with Alexandra Groezinger, President of Groezinger Provisions Inc. and steward of the Alexian brand. Alexandra shares how her father founded the company in 1982 before passing away unexpectedly, leaving her resilient mother to grow the business. After studying psychology at the University of Vermont and gaining corporate experience, Alexandra returned to lead the company through major milestones, including navigating COVID-19 and executing a successful rebrand. She reflects on balancing legacy with innovation, being a woman in a male-dominated industry, and her commitment to preserving the family business for future generations. Check out Alexandra's work HERE [https://alexianpate.com/]. Connect with Alexandra on LinkedIn HERE [https://www.linkedin.com/in/alexandragroezinger/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].

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112 episodios

episode 112 - Risk, Resilience, and Rebranding: Inside the Evolution of a Family-Owned Food Company with Alexandra Groezinger artwork

112 - Risk, Resilience, and Rebranding: Inside the Evolution of a Family-Owned Food Company with Alexandra Groezinger

In this episode of Growing Up B2B, host Ed Delia speaks with Alexandra Groezinger, President of Groezinger Provisions Inc. and steward of the Alexian brand. Alexandra shares how her father founded the company in 1982 before passing away unexpectedly, leaving her resilient mother to grow the business. After studying psychology at the University of Vermont and gaining corporate experience, Alexandra returned to lead the company through major milestones, including navigating COVID-19 and executing a successful rebrand. She reflects on balancing legacy with innovation, being a woman in a male-dominated industry, and her commitment to preserving the family business for future generations. Check out Alexandra's work HERE [https://alexianpate.com/]. Connect with Alexandra on LinkedIn HERE [https://www.linkedin.com/in/alexandragroezinger/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].

3 de jun de 202652 min
episode 111 - Discipline vs. Motivation: The Ultimate Showdown for Business Leaders Facing Crisis with Boaz Gilad artwork

111 - Discipline vs. Motivation: The Ultimate Showdown for Business Leaders Facing Crisis with Boaz Gilad

In this episode of Growing Up B2B, your host Ed Delia speaks with Boaz Gilad, Founder of Zenith Clubhouse, who shares his journey from building a public real estate company to losing it through a hostile takeover and bankruptcy. Boaz reflects on the psychological toll of business failure, the difference between motivation and discipline, and the importance of goal setting. The conversation also explores challenges in family-governed businesses, generational transitions, and the growing impact of AI. Boaz emphasizes that sustained success requires disciplined systems, adaptability, and aligning ambition with genuine commitment to the work involved. Check out Boaz's work HERE [https://www.zenithclubhouse.com/]. Connect with Boaz on LinkedIn HERE [https://www.linkedin.com/in/boaz-gilad-2237954/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].

1 de jun de 20261 h 4 min
episode 110 - Reinventing Retail: Transforming a Basket Business into a Multi-Division Powerhouse with Bernie Skalny & Ben Skalny artwork

110 - Reinventing Retail: Transforming a Basket Business into a Multi-Division Powerhouse with Bernie Skalny & Ben Skalny

In this episode of Growing Up B2B, your host Ed Delia speaks with Bernie and Ben Skalny of Willow Group Ltd., a family business founded in 1928 by Polish immigrant Ludwig Skalny. Bernie, Owner & President and the third-generation leader, reflects on the company's evolution from basket weaving to a multi-division operation, emphasizing customer relationships and adaptability. Ben, Project Manager and the fourth generation, discusses modernizing the business through digital tools, AI, and new sales channels like Faire. Together, they explore the challenges of balancing tradition with innovation, navigating tariffs and shifting retail landscapes, and planning for a smooth generational transition. Check out Bernie and Ben's work HERE [https://www.willowgroupltd.com/]. Connect with Bernie on LinkedIn HERE [https://www.linkedin.com/in/bernard-skalny-68118812/]. Connect with Ben on LinkedIn HERE [https://www.linkedin.com/in/bernardskalny/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].

27 de may de 202651 min
episode 109 - Beyond Payroll: Unlocking the Human Side of Family Business Growth with Ron Senatore artwork

109 - Beyond Payroll: Unlocking the Human Side of Family Business Growth with Ron Senatore

In this episode of Growing Up B2B, our host Ed Delia welcomes Ron Senatore, a business performance advisor with over 25 years of experience at Inspire (formerly Administaff). Ron shares insights from working with entrepreneurial and family-led businesses, discussing the emotional complexity of succession, leadership transitions, and workforce challenges. Drawing from his own family business background, he explores what separates thriving companies from stagnant ones, highlighting mindset, people strategy, and accountability as key drivers. The conversation also covers private equity trends, post-COVID workplace shifts, and the evolving role of professional employer organizations in supporting small to mid-sized businesses. Check out Ron's work HERE [https://www.insperity.com/]. Connect with Ron on LinkedIn HERE [https://www.linkedin.com/in/ronsenatorebusinessadvisor/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].

25 de may de 202652 min
episode 108 - Plastic Fantastic: Turning Family Business Dreams into American Market Realities with Khoa Duy Tran artwork

108 - Plastic Fantastic: Turning Family Business Dreams into American Market Realities with Khoa Duy Tran

In this episode of Growing Up B2B, host Ed Delia speaks with Khoa Duy Tran, second-generation leader of Duytan Recycling, a nearly 40-year-old plastic manufacturing and recycling company. Khoa shares how his father's dream of succeeding in the American market inspired him to leave his legal career and join the family business. He discusses the challenges of transitioning from founder-led, intuitive decision-making to scalable, team-based leadership, while leveraging AI tools to boost efficiency. Khoa also explains how Duytan Recycling differentiates itself by serving emerging brands with flexible, high-quality PET packaging solutions in a competitive U.S. market. Check out Khoa's work HERE [https://www.plascene.com/]. Connect with Khoa on LinkedIn HERE [https://www.linkedin.com/in/minh-khoa-duy-tran-50753572/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].

20 de may de 202647 min