Growth Leap

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1406218/open_sms] In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless storytelling structure. WE COVERED: * Why most purpose-driven brands get storytelling backwards * The “Hero’s Journey” framework—and how to flip it for your customer * How to stand out by solving boring, painful problems * Real talk: what scrappy SMBs can do instead of trying to look “premium” * Tactical brand building on a tight budget: second-hand gear, focused offers, and positioning * How to make your brand feel human, not polished to death * The power of telling the truth, even when it’s messy FOR WHO? If you’re a founder, marketer, or creative working on a mission-driven product, and you're tired of performative branding that doesn't convert, this episode gives you a more grounded, actionable playbook.Most brands position themselves as the hero. Support the show [https://www.patreon.com/growthleap] * Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here [https://podinbox.com/growthleap]. * You'll find all the show notes, transcripts, and past guests at stunandawe.com [https://stunandawe.com/] * Up your growth game with our hands-on Growth Marketing Course [https://www.growthleap.io/growth-marketing-certificate] * For inquiries about sponsoring the podcast, email marketing@stunandawe.com [marketing@stunandawe.com]. * Support the show on Patreon [https://www.patreon.com/growthleap] Follow us: * LinkedIn [https://www.linkedin.com/company/stunandawe/] * Twitter [https://twitter.com/stunandawe]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1406218/open_sms] Account-based marketing (ABM) used to be expensive, slow, and reserved for enterprise teams. But that’s changed. In this solo episode, we walk through a smarter, faster, more human approach to ABM, one that even small B2B teams can run using AI, psychology, and clear structure. We break down how to build a focused account list, how to personalize outreach without sounding robotic, and how to align sales and marketing around real signals, not wishful thinking. You’ll learn how to combine AI agents and human-first strategy to warm up leads, engage buying committees, and track what actually moves the needle. If your team is sick of spraying cold emails and hoping for the best, this one’s for you. WE COVERED: * Why modern ABM works best with small teams and smart tools * How to build a high-intent target list using AI and intent data * The psychology behind warming up accounts before outreach * What real personalization looks like (and why most teams fake it) * Why buying committees need tailored messages, not a single CTA * How to use AI agents to do the heavy research for you * The playbook for launching multitouch campaigns that actually convert * How to measure success beyond clicks: engagement, velocity, and pipeline FOR WHO? If you’re a founder, GTM lead, or marketer inside a B2B startup (especially in tech, sustainability, or Web3), and you’re trying to make outbound work without burning your list or your reputation, this episode gives you the playbook. Support the show [https://www.patreon.com/growthleap] * Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here [https://podinbox.com/growthleap]. * You'll find all the show notes, transcripts, and past guests at stunandawe.com [https://stunandawe.com/] * Up your growth game with our hands-on Growth Marketing Course [https://www.growthleap.io/growth-marketing-certificate] * For inquiries about sponsoring the podcast, email marketing@stunandawe.com [marketing@stunandawe.com]. * Support the show on Patreon [https://www.patreon.com/growthleap] Follow us: * LinkedIn [https://www.linkedin.com/company/stunandawe/] * Twitter [https://twitter.com/stunandawe]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1406218/open_sms] Michael Maximoff is the co-founder of Belkins, the #1 B2B appointment-setting agency, and a leader in revenue growth strategies. In this edition of Growth Leap, Michael breaks down how he scaled Belkins to 8 figures by focusing on acquisition, retention, and revenue alignment. We dove into why traditional marketing and sales silos no longer work, how to make outbound effective in 2025, and why retention is the key to sustainable business growth. Michael also shared insights on structuring sales teams, setting up shared KPIs, and integrating marketing, sales, and customer success into a single revenue engine. Michael discussed the importance of founder-led sales in the early years, how he structured compensation to drive retention, and why the best growth teams obsess over long-term value instead of short-term wins. We also covered the role of partnerships, content-driven outbound, and how to stay financially disciplined while scaling. We covered: * Why acquisition and retention must go hand in hand for growth * Outbound sales in 2025: How to make it work without spamming inboxes * Sales and marketing alignment: How shared KPIs transform results * Founder-led sales: Why early-stage CEOs must drive sales themselves * Financial discipline: How tracking every dollar helped Belkins scale * Building trust in B2B: Why relationships matter more than volume Whether you’re a startup founder, sales leader, or marketer looking to scale without burning cash on ineffective tactics, this episode is packed with insights on how to build a sustainable growth machine. Support the show [https://www.patreon.com/growthleap] * Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here [https://podinbox.com/growthleap]. * You'll find all the show notes, transcripts, and past guests at stunandawe.com [https://stunandawe.com/] * Up your growth game with our hands-on Growth Marketing Course [https://www.growthleap.io/growth-marketing-certificate] * For inquiries about sponsoring the podcast, email marketing@stunandawe.com [marketing@stunandawe.com]. * Support the show on Patreon [https://www.patreon.com/growthleap] Follow us: * LinkedIn [https://www.linkedin.com/company/stunandawe/] * Twitter [https://twitter.com/stunandawe]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1406218/open_sms] David Pereira [https://www.linkedin.com/in/davidavpereira/] is the CEO of Omoqo [https://www.omoqo.com/], and Büşra Coşkuner [https://www.linkedin.com/in/busra-coskuner/] is a seasoned product coach, both experts in helping teams build products that actually matter. In this edition of Growth Talks, David and Büşra break down the biggest challenges in product management, from prioritization and experimentation to balancing discovery with execution. We dove into how to avoid wasting time on ideas that won’t work, test assumptions quickly, and make ruthless prioritization a habit. David and Büşra also shared insights on working with business pressures while maintaining a strong product vision and execution strategy. David discussed the importance of setting outcome-based goals instead of getting caught up in feature-building, while Büşra outlined a framework for effective assumption testing that ensures teams learn fast. We also covered how to prevent roadmaps from becoming feature factories and the common mistakes teams make when trying to scale their product development. We covered: ✅ Prioritization strategies: How to decide what’s worth building (and what’s not) ✅ Experimentation 101: How to validate assumptions before committing resources ✅ Balancing discovery vs. delivery: How to manage roadmaps without overloading teams ✅ Ruthless focus: How saying no leads to better, faster decisions ✅ Real-world case studies: Examples of what worked—and what failed—in product teams ✅ Managing business pressure: How to balance leadership expectations with product strategy Whether you’re a product manager, startup founder, or team leader trying to build high-impact products without drowning in unnecessary work, this episode is full of actionable strategies to help you focus, learn fast, and execute effectively. Follow David & Büşra on LinkedIn 🔹 David Pereira 🔹 Büşra Coşkuner [https://www.linkedin.com/in/busra-coskuner/] Where to Find Michel: 📰 Newsletter: Stun and Awe [https://www.stunandawe.com/] 🔗 LinkedIn: ichel Gagnon [https://www.linkedin.com/in/micheljgagnon/] 🐦 X (Twitter): @michelgagnon [https://x.com/michelgagnon]   📢 Enjoyed the episode? Subscribe, leave a review, and share it with your team!  Support the show [https://www.patreon.com/growthleap] * Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here [https://podinbox.com/growthleap]. * You'll find all the show notes, transcripts, and past guests at stunandawe.com [https://stunandawe.com/] * Up your growth game with our hands-on Growth Marketing Course [https://www.growthleap.io/growth-marketing-certificate] * For inquiries about sponsoring the podcast, email marketing@stunandawe.com [marketing@stunandawe.com]. * Support the show on Patreon [https://www.patreon.com/growthleap] Follow us: * LinkedIn [https://www.linkedin.com/company/stunandawe/] * Twitter [https://twitter.com/stunandawe]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1406218/open_sms] Laura Erdem is a Sales Manager - Americas at DreamData and a social selling powerhouse who’s helping redefine how B2B companies connect with their audience. In this episode, Laura shares her journey from traditional outbound sales to building a multi-million-dollar pipeline through LinkedIn and social selling strategies. We dove into how Laura uses LinkedIn to create meaningful connections with buyers, track measurable revenue impact, and build trust through authentic, human-centric content. Laura also discussed the balance between structured and flexible approaches to social selling, offering practical advice for sales teams and leaders alike. Laura highlighted how DreamData aligns sales and marketing efforts to drive results, with shared reporting and insights that ensure everyone is pulling in the same direction. She also gave us a behind-the-scenes look at how DreamData is expanding into the U.S. market and adapting its sales processes to meet the demands of a fast-moving, transactional environment. We covered: * Social Selling 101: How Laura’s approach to LinkedIn has generated over $2 million in measurable revenue for DreamData. * Metrics that Matter: Beyond likes and comments—tracking engagement, clicks, and conversions that drive real business results. * Cold Outreach vs. Warm Outreach: Why traditional outbound sales is struggling and how social selling creates higher-quality leads. * Scaling Social Selling: Practical tips for sales teams to personalize and implement social strategies at scale. * Aligning Sales and Marketing: How DreamData creates shared goals and accountability between teams to drive growth. * Market Expansion: Lessons from DreamData’s move into the U.S. market, including the importance of hiring local expertise. * The Future of Social Selling: How AI is enhancing social strategies while keeping human connection at the center of sales. Whether you’re a B2B sales pro, marketer, or founder looking to build stronger relationships with your customers and scale your pipeline, this episode is packed with actionable tips and insights to help you take your sales game to the next level. Where to Find Laura * LinkedIn: Laura Erdem [https://www.linkedin.com/in/lerdem/] * DreamData: dreamdata.io [https://dreamdata.io] Where to find Michel: * Newsletter: Stun and Awe [https://www.stunandawe.com/] * LinkedIn: Michel Gagnon [https://www.linkedin.com/in/micheljgagnon/] * X: @michelgagnon [https://x.com/michelgagnon] Support the show [https://www.patreon.com/growthleap] * Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here [https://podinbox.com/growthleap]. * You'll find all the show notes, transcripts, and past guests at stunandawe.com [https://stunandawe.com/] * Up your growth game with our hands-on Growth Marketing Course [https://www.growthleap.io/growth-marketing-certificate] * For inquiries about sponsoring the podcast, email marketing@stunandawe.com [marketing@stunandawe.com]. * Support the show on Patreon [https://www.patreon.com/growthleap] Follow us: * LinkedIn [https://www.linkedin.com/company/stunandawe/] * Twitter [https://twitter.com/stunandawe]