GTM Strategist Podcast

It is increasingly hard to win the minds and hearts in an increasingly competitive SaaS arena. People now use so many different SaaS apps they won't tolerate bad UX and learn each in detail. This is why it is more mission-critical than ever to activate the users we acquired and lead them toward their optimal user experience. There is no one-size-fits-all solution. Standard popups, emails, and push notifications get ignored. Best-in-class SaaS companies use personalized onboarding experiences. However, not everyone has Amazon or Netflix machine learning capacities for mass personalization. How can you build meaningful, personalized product activation experiences for users that will make their day instead of annoy them? James Evans, co-founder and CEO of CommandBar, an AI-powered User Assistance platform used by Clearbit, AngelList, Convertkit, Hashicorp, Gusto, 6sense, Netlify, Launchdarkly and many others. The team served 20M end users in merely four years, supported by $24M capital from Insight, Itai Tsiddon, Thrive, and YC. James and I discussed the future of activation and how to craft Go-to-market strategies for AI-first products. Links: https://www.commandbar.com/ [https://www.commandbar.com/] https://www.linkedin.com/in/james-evans-7086b3126/ [https://www.linkedin.com/in/james-evans-7086b3126/] James shared his thoughts on positioning and category creation on Kyle Poyar’s Substack Growth Unhinged: https://www.growthunhinged.com/p/category-creation [https://www.growthunhinged.com/p/category-creation] CommandBar’s pitch deck (also featured by TechCrunch): https://www.commandbar.com/blog/commandbars-seed-deck/ [https://www.commandbar.com/blog/commandbars-seed-deck/] How James thinks about pricing for SaaS AI products: https://www.commandbar.com/blog/ai-saas-pricing/ [https://www.commandbar.com/blog/ai-saas-pricing/] -- GTM Strategist:  ⁠⁠⁠⁠⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠⁠⁠⁠⁠] ⁠⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠⁠ [⁠⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠ [⁠⁠⁠⁠⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠]

If you work on B2B solutions, you will want to build an audience on LinkedIn. Adam Robinson grew his LinkedIn audience from 0 to 80k Followers in 18 months. Adam Robinson is CEO at Retention.com and RB2B. Just 12 weeks after its launch, RB2B, a tool that helps B2B businesses identify anonymous website visitors, crossed $800,000 in ARR - 100% organically. Many founders, growth experts, and product managers I speak with can quickly come up with 101 reasons why they should not be doing what Adam did. I presented Adam with some potential objections, and he addressed all of them. Links: https://gtmstrategist.substack.com/p/how-to-win-the-linkedin-game-fair https://www.rb2b.com/ https://www.linkedin.com/in/retentionadam/ https://www.youtube.com/@retentiondotcom -- GTM Strategist:  ⁠⁠⁠⁠⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠

Ivana Todorovic is the founder of AuthoredUp, the beloved tool for LinkedIn content creators. Ivana and her team are obsessed with the quality of the product. They run periodical research in which they analyze millions of LinkedIn posts to create independent LinkedIn algorithm reports and make their product even more awesome. In this episode, we’ll explore how to organize your LinkedIn content creation process. Let’s make your posts resonate with your target audience and fit content creation into your busy schedule. Links: https://authoredup.com/ [https://authoredup.com/ ] https://www.linkedin.com/in/ivanatodorovic/ [https://www.linkedin.com/in/ivanatodorovic/ ] https://www.linkedin.com/posts/richardvanderblom_algorithm-insights-2024-report-v10-activity-7160527422398844928-VnlE/ [https://www.linkedin.com/posts/richardvanderblom_algorithm-insights-2024-report-v10-activity-7160527422398844928-VnlE/ ] 23 Proven LinkedIn Hooks Template [https://drive.google.com/file/d/1DrPdILQRGwUiX4DIVSRRA-41wH23s5y-/view?sender_campaign=axw2mr&sender_ctype=email&sender_customer=L704znA] -- GTM Strategist:  ⁠⁠⁠⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠⁠⁠⁠ [https://gtmstrategist.com/⁠⁠⁠⁠⁠⁠] ⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠ [⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠] ⁠⁠⁠⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠ [https://gtmstrategist.substack.com/⁠⁠⁠] Try Landbot - AI-powered chatbot at ⁠https://bit.ly/3WMzEWk [⁠https://bit.ly/3WMzEWk]

Imagine you have to explain your GTM strategy to a room full of high school students. How would you simplify it to make it both engaging and understandable for them? In this solo episode, I simplified GTM strategy for you. Based on a field test from 100 founders, I created a template that will lead you to actionable insights in 60 minutes. Get the GTM Power Hour template here: https://miro.com/app/board/uXjVK-mFlnQ=/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3VTRnV0WHVqaGU0VnZTb0pReHV4UWNxZjAxQXxBQ3Jtc0tsQVo3cWJvYnpXcUx3VlNGUm1Tc1ZWVnFsX0sxOFlCVXlwZ0Fpd3dQZ2wxczFXYTNfVXJnVFJ0cHoyVlV6OVFTb1RNeG9oQU4zeGh0LURCODJnbXFKVDRoNkw0OFhUNWF0NHZsREdGQk5KMTdnRGFfRQ&q=https%3A%2F%2Fmiro.com%2Fapp%2Fboard%2FuXjVK-mFlnQ%3D%2F&v=gU-JONjI2ng] All frameworks and a 350-page book on GTM with examples are available here: https://gtmstrategist.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0RfTVJCZURndHM5SHFFREZyZkJSZFlWajdhUXxBQ3Jtc0tuMThpWHZfNjlIc1l6UGlodGdXVGpQOS04LTNxQVg4WUh3dUhBOXR5c19wazlkbmlEankyRkRGcnI2ZnZYaXd5RVJtSFhPT2h2TW9UOVlUMlZ2Y3pJRC1EMTlESmVxdFlmMURuQlZWdkl2U2hIVkx6VQ&q=https%3A%2F%2Fgtmstrategist.com%2F&v=gU-JONjI2ng]. -- Try Landbot - AI-powered chatbot at https://bit.ly/3WMzEWk [https://bit.ly/3WMzEWk]

Bruno Estrella is Head of Growth at Clay, a company that offers data enrichment and outbound features. More than 30,000 GTM teams use Clay. Prior to this, Bruno was Director of Marketing at Webflow, a popular low-or-no-code website builder that is a product-led business. Webflow grew to 9 figures in ARR and raised +300M. Interestingly, Bruno started his career in content marketing and paid digital, giving him a comprehensive understanding of the entire spectrum of GTM Motions. In this episode, we focused on outbound, which is often undervalued. We discussed whether there is some bias we should overcome or if we should simply learn how to sell better before we can sell at scale? Links: https://www.linkedin.com/in/brunoestrella/ https://www.clay.com/?via=299452 -- GTM Strategist:  ⁠⁠⁠⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠⁠⁠⁠ [⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠] ⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠ [https://www.linkedin.com/in/majavoje/] ⁠⁠⁠⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠ [⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠]