Designing Authentic Brand Storytelling | GVGL Brand Talks

Why Growing Women Leaders Matter and How to Achieve Equal Pay

What’s the secret to building stronger, more inclusive workplaces? In this episode, Ebru Tuygun sits down with Zakia By, VP, Clinical, Medical & Regulatory at Novo Nordisk APAC Region, to uncover how empowering women in leadership transforms businesses. From breaking barriers to achieving equal pay, Zakia shares powerful insights, real success stories, and practical strategies you can’t miss. Key Topics Covered: - Why gender diversity drives innovation, profitability, and company growth. - How mentorship and leadership programs are breaking barriers for women. - Achieving equal pay and creating transparent, inclusive workplaces. Plus, don’t miss the fun as Ebru and Zakia play the positivity cards game and dive into some personal questions! Watch now and be inspired! 00:00- Introduction 00:26- Who is Zakia By 01:36- About today’s session 04:09 - Why is it important for companies to focus on growing woman leaders and what impact does it have on business success? 10:12- How can organizations implement those policies and practices that ensure equal pay for all employees? 12:33 - What are the main barriers preventing women from advancing into leadership positions? 16:08 - Improvisation, Playing with Positivity Cards 18:32- If you were a brand which brand would you be 19:36- What brand would you create and what would be your brand promise 20:42 - Your type of good vibe, and definition of good life 22:08 - Wrap up, Summary of Key messages

Transforming Brand Promises From Marketing Statements Into Authentic Customer Experiences

Get ready for another episode of GVGL Brand Talks podcast by Ebru Tuygun. This time, Ebru welcomes Sevgi Gür, Chief Marketing Officer at Property Finder, to explore how brands can turn promises into authentic customer experiences. Drawing on her career at Property Finder, Sevgi shares insights into their "Open Doors" campaign, the power of impactful storytelling, and aligning brand promises with customer needs. Ebru and Sevgi also discuss: * Transforming brand promises into impactful experiences. * The role of employee engagement in delivering brand value. * Adapting brand promises to stay relevant while maintaining core values. * Sevgi’s personal views on building a brand promise. Don't miss this conversation filled with practical advice and inspiration! Tune in now to learn how to bring your brand promise to life. Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing [https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr]/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ [https://www.linkedin.com/company/gvgl-marketing-management/]  - TikTok: https://www.tiktok.com/@gvgl.marketing [https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1]/ Timestamps:  00:00- Introduction 00:52- Who is Sevgi Gur 01:36- About today’s session 02:54 - How can companies ensure that brand promise is not just a marketing statement, but a lived experience for customers? 09:56-  Is brand promise a living term or is it like a firm stone for companies and they shouldn't be changing?  12:45 - The role of employees in the brand promise 15:54 - Improvisation, Playing with Positivity Cards 18:58- If you were a brand which brand would you be 21:00- What brand would you create and what would be your brand promise 22:35 - Your type of good vibe, and definition of good life 24:16 - Wrap up, Summary of Key messages

Creating AI Impact In Marketing Growth Strategy

Welcome back to the GVGL Brand Talks Podcast! After a short break, we’re back with Season 2 of insightful conversations featuring some of the biggest names in marketing across the MENA region. Joining us this week is Terry Kane, Managing Director at The Trade Desk for the Middle East and Africa. With over two decades of leadership experience, including roles at META and a blockchain certification from Oxford, Terry offers unparalleled insights into the transformative power of AI in marketing. Today, Terry and Ebru cover: 🌐 The Impact of AI in Marketing   🌐 Real-World Scenarios and Practical Advice   🌐 The Future of AI in Marketing   🌐 Terry’s Ideal Brand Identity and His Definition of Good Vibes, Good Life   Tune in for this engaging episode and stay ahead of the curve as we uncover the future of AI in marketing! Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing [https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr]/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ [https://www.linkedin.com/company/gvgl-marketing-management/]  - TikTok: https://www.tiktok.com/@gvgl.marketing [https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1]/ Chapters:  00:00- Introduction 00:42- Who is Terry Kane 01:42- About today’s session 03:59 - How is AI changing the landscape of marketing and what are the biggest opportunities it presents?  12:44- What are the key areas in marketing where AI can create the most impact for growth? 14:53 -  Example of a marketing strategy where AI played a crucial role in driving growth? 18:00 - Improvisation, Playing with Positivity Cards 19:24- If you were a brand which brand would you be 20:10- What brand would you create and what would be your brand promise 22:29 - Your type of good vibe, and definition of good life 23:25 - Wrap up, Summary of Key messages

Mastering Employer Brand Ambassadorship

Join us in this insightful episode of GVGL Brand Talks as host Ebru Tuygun welcomes Özden Yiğit, Head of Human Resources at Bayer Middle East. With over 22 years of HR experience, Özden shares her expertise on the importance of employee branding in shaping a company's reputation and attracting top talent. Here’s what you’ll learn in this episode: 💠 Employee Branding: Discover why empowering employees to become brand ambassadors is essential in today’s competitive landscape. 💠 DEI Initiatives: Learn how Diversity, Equity, and Inclusion (DEI) initiatives play a critical role in enhancing employee branding and fostering a culture of belonging. 💠 Creating Brand Ambassadors: Understand the strategies for engaging employees and turning them into authentic brand advocates. 💠 Personal Insights: Özden shares her thoughts on maintaining positivity, her favorite brands, and how she defines a good vibe and a good life. Tune in to gain valuable insights into mastering employee brand ambassadorship and creating a thriving, inclusive workplace culture. #EmployeeBranding #HRLeadership #DiversityEquityInclusion #WorkplaceCulture #BrandAmbassadors #Inclusion #HRStrategies #GVGLBrandTalks #BayerMiddleEast #PodcastEpisode  Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing [https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr]/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ - TikTok: https://www.tiktok.com/@gvgl.marketing [https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1]/ Timestamps:  00:00- Introduction 00:26- Who is Ozden Yigit 01:32- About today’s session 02:22- Why is employer branding important for companies and how does a strong employee brand impact talent acquisition and retention?   04:04- What is DEI’s role in employee branding? 06:37 - Why do your employees need to become brand ambassadors? 10:43- Improvisation, Playing with Positivity Cards 13:55- If you were a brand which brand would you be 15:20- What brand would you create and what would be your brand promise 16:24- Your type of good vibe, and definition of good life 19:04- Wrap up, Summary of Key messages

Designing Authentic Brand Storytelling | GVGL Brand Talks

Welcome back to another GVGL Brand Talks episode! In this episode of GVGL Brand Talks, host Ebru Tuygun sits down with Anja Petrovski, Marketing & PR Director at Audi Volkswagen Middle East and a seasoned marketer with over 19 years of experience in the advertising industry. Anja shares her insights on the power of storytelling in shaping brand identity and creating emotional connections with consumers. Join us as we delve into the art of storytelling, defining brand narratives, and leveraging storytelling across marketing channels. Here’s what’s waiting for you in this episode: ☀️ Importance of Storytelling in Brand Communication ☀️ Role of Authenticity in Brand Storytelling ☀️ Examples of Successful Brand Storytelling Stay tuned for more episodes of GVGL Brand Talks, where we continue to explore the art of bringing brand promises to life. For more insights and inspiration, subscribe to our channel! #BrandTalks #marketingstrategy #purpose #dei #diversity #inclusion #equity #brandvalues #branding #leadership #podcast #newepisode Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing [https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr]/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ - TikTok: https://www.tiktok.com/@gvgl.marketing [https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1]/ Timestamps:  00:00- Introduction 00:29- Who is Anja Petrovski 01:33- About today’s session 02:07- Why is storytelling an essential component of effective brand communication   04:20- What role does authenticity play in brand storytelling 08:19 - Examples of brands that have successfully leveraged storytelling to connect with their audience 11:16- Improvisation, Playing with Positivity Cards 12:45- If you were a brand which brand would you be 13:55- What brand would you create and what would be your brand promise 15:20- Your type of good vibe, and definition of good life 16:43- Wrap up, Summary of Key messages