Happy at Work | Coding Happiness into the AI Workplace
Is your employer brand just a fancy landing page, or is it a lived reality?Most companies spend thousands on "talent acquisition" only to have their new hires leave within six months. The problem? They view Employer Brand as a marketing tool rather than the heartbeat of the entire employee journey map.In this episode of Happy@Work podcast, we’re sitting down with Marina Simões to deconstruct how your brand should shape every single touchpoint—from the first job post to the final exit interview. We’re moving past the misconceptions and digging into the "EVP" (Employer Value Proposition) that actually works.Timecodes:00:00 – intro00:55 – self-presentation of Marina 02:44 – common mistakes about employer branding 05:15 – employer branding and candidate experience07:51 – the difference between young generations and professionals11:09 – onboarding as the second step of the employer brand management14:06 – what is the role of employer branding in career development 17:45 – connection between employer branding and corporate culture20:01 – ambassador programs for employer branding tasks23:45 – what is the role of employer branding in an organization 27:49 – how not to destroy your company's reputation when an employee is leaving 31:13 – employer brand based on a data35:54 – 3 tips to build a strong employer brandSubscribe to Happy@Work for more episodes on building a workplace that people genuinely love.Discover the text version of podcast episodes posted weekly on LinkedIn [https://www.linkedin.com/showcase/happyatworkclub/].#EmployerBranding #EVP #EmployeeLifecycle #HRStrategy #TalentAcquisition #WorkplaceCulture #HappyAtWork
65 episodios
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