3 Hot Tips To Maximize Your GO-TO Market Strategy!

How to Scale a Remotely Operated Company

In this episode we have the pleasure of interviewing Peter Duffy on the show, and Peter is the Founder and CEO of Dealer Image Pro. Peter Duffy is the Founder/CEO of Dealer Image Pro™ based out of Sacramento, CA. Dealer Image Pro offers a proprietary in-house photo, video, 360°, and window sticker iOS-based software solution for auto dealer inventory. Peter is a father of two, a husband to Karen Cortes Duffy. Here are my notes from today’s podcast: Summary: 1. Culture of the company - how to build a remote culture a. Self education and self improvement with leadership team b. Set expectations, measure, feedback c. Live by the Golden Rule 2. Process for scalability a. Automate solutions b. Increase efficiency 3. 2024 main focus on customer and customers customer You don’t want to miss this episode. Join us for this week’s episode of the High Performance CEO Podcast here: https://patrickvrogers.com/podcast/how-to-scale-a-remotely-operated-company/

How To Create a Solid Marketing Strategy for Your Company

In this episode we have the pleasure of interviewing Malachi Greb on the show, and Malachi is the Founder and CEO of Elite Automation. Malachi Greb is a visionary entrepreneur and leader in the automation industry. As the founder and CEO of Elite Automation, he has successfully grown the company to over $2M in annual revenue, hiring 25 skilled employees and gaining a reputation as a leader in the field.  In recognition of his accomplishments, Malachi was named the 2022 Distinguished Alumnus. With a strong presence on LinkedIn and over 19,000 followers, he is dedicated to sharing his insights and knowledge with the wider community.  Beyond his success in business, Malachi has a larger mission to transform the education system and improve the way we live as humans. He is committed to freeing people from tedious and repetitive tasks through automation, one robot at a time. My notes from my time with Malachi: 1. Marketing Strategy 1. You Tube, podcast - create micro content, reels, shorts 2. Most organic first, cover every platform and every avenue 3. 2024 first year of diving into paid ads on google, facebook and Linked In. 4. Target engineers, project managers and those individuals responsible to procure automation equipment. Engineering manager 5. Cold calling and cold emailing and Linked in outreach 2. Remote working - significant margin improvements 1. Employing people in india and philippines 3. Management 1. Come up with their own goals and initiatives 2. Create that ecosystem of individuals within the company that always want to improve and not just the top mgt pushing improvements You don’t want to miss this episode. Join us for this weeks episode of the High Performance CEO Podcast here: https://patrickvrogers.com/podcast/how-to-create-a-solid-marketing-strategy-for-your-company/ [https://patrickvrogers.com/podcast/how-to-create-a-solid-marketing-strategy-for-your-company/]

The World of Private Equity Partnering Can Be Very Financially Rewarding

In this episode we have the pleasure of interviewing Eric Degenfelder on the show, for the past 4 years has been the CEO of UC Coactings and is in transition into his next CEO role. Eric is a Private Equity CEO in the specialty chemicals and materials markets. He has deep experience in growth strategies, new markets, and new products. Most recently he was CEO of U-C Coatings, a $30M manufacturer of wood coatings and treatments based in Buffalo. Prior to that he had many roles in large companies including DuPont, Axalta, and Air Products. He lived with his family in China for five years, where he was leading DuPont's $600M Coatings business. Here are my notes from today’s episode: 1. Need to wear multiple hats. As a CEO having experience in a number of different areas can be very beneficial. 2. Can be very financially rewarding for a corporate world role to transition into a Private Equity CEO. 3. Diversifying markets a. Main form of growth - Retail products, deck stains and sealers, wood siding finishing products. $0 to half the company revenue. b. Diversifying from hardwoods into softwoods. Building products. Plywood , lumber, OSB. 10X bigger and a lot more. Real growth occurred when we did this. 4. Hero Ball a. Pass the ball. Found himself doing to much. Strong CFO, Strong Operations person and Strong Sales/Marketing and Leader. You don’t want to miss this episode. Join us for this weeks episode of the High Performance CEO Podcast here: https://patrickvrogers.com/podcast/the-world-of-private-equity-partnering-can-be-very-financially-rewarding/ [https://patrickvrogers.com/podcast/the-world-of-private-equity-partnering-can-be-very-financially-rewarding/]

Acquire and Differentiate!

In this episode we have the pleasure of interviewing Abbas Heider on the show, and Abbas is the Founder and CEO of Aspetto Inc. Abbas Haider's journey from fashion to defense reflects a remarkable dedication to innovation and global influence. Starting with a luxury men's bespoke clothing brand, Haider's endeavors evolved into the creation of America's first bullet-resistant clothing line, showcasing a commitment to addressing real-world challenges. In the defense sector, Aspetto, under Haider's leadership, emerged as a top contractor for protective goods. They strategically expanded into tech, focusing on space and missile defense, demonstrating dedication to cutting-edge solutions. Innovations in engineering, including advancements in 3D printing, led to multiple patented technologies, solidifying their trailblazing position. Beyond traditional industries, Haider's vision extended into the digital realm through the acquisition of a media company with a million followers on various social platforms. This strategic move expanded their reach and facilitated meaningful engagement with diverse communities. With a multimillion-dollar valuation and products spanning 30+ countries, Aspetto's global impact is undeniable. Their commitment to philanthropy and community engagement through charitable activities, events, and mentorship initiatives underscores their dedication to uplifting and inspiring future generations worldwide. In this episode, Abbas shares: 1. Acquisition Strategy - Get into an industry, learn what everyone else is doing and find something that truly differentiates yourself. 2. Building inhouse automation tools. Another differentiator and potential for margin improvement compared to competitors. 3. Customer service 1. Keeping customer updated better, status updates 2. Get the product on time and updated. 3. Interviewing our customers 4. Go the extra mile for clients, every time. 4. Unreasonable Hospitality  You don’t want to miss this episode. Join us for this weeks episode of the High Performance CEO Podcast here: ⁠https://patrickvrogers.com/podcast/acquire-and-differentiate/ [https://patrickvrogers.com/podcast/acquire-and-differentiate/]

3 Hot Tips To Maximize Your GO-TO Market Strategy!

In this episode we have the pleasure of interviewing Will Nitze as a guest on the show, Will is the CEO of IQBAR.   Will Nitze is the Founder & CEO at IQBAR, the nation's leading brain and body nutrition startup. In this episode, will shares: 1. His Go to market strategy - Critical mass with online business first, then with brick and mortar AFTER. 1. Then makes easy to go to brick and mortar locations 2. Pick fewer channels that scale very well.  2. Don’t try to bootstrap a consumer goods company 1. Started with angels, better terms. 3. Operational excellence & cost controls 1. What you can invest back is radically different with 55% GM vs 30% GM 2. Negotiate with all your suppliers to get the best price.  Claw Back. 4. Customer Life Time Value to Customer Acquisition Cost is the key value you look at 1. Create a great product 2. Confirm what they truly want. Where are we falling short and brute iterate to find a solution to what they want. You don’t want to miss this episode. Join us for this weeks episode of the High Performance CEO Podcast here: ⁠https://patrickvrogers.com/podcast/3-hot-tips-to-maximize-your-go-to-market-strategy/ [https://patrickvrogers.com/podcast/3-hot-tips-to-maximize-your-go-to-market-strategy/]