Historic Interviews With The Founders Of Social Media, By Lon Safko

[http://www.thesocialmediabible.com/wp-content/uploads/2011/03/44Ratepoint.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/44Ratepoint.jpg][http://www.thesocialmediabible.com/wp-content/uploads/2011/03/45PatePoint.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/45PatePoint.jpg]Neil Creighton, CEO of RatePoint In this histori interview,  Lon speaks with Neil Creighton, the CEO of RatePoint email marketing, how he founded GeoTrust which was later acquired by VeriSign.  Neal talks about how he combined e-mail marketing with a complete review survey platform so businesses can get reviews from their customers and republish those out in different places, and a lot of that is social.  Neal tells us that e-mail marketing is the base part of their service and a lot of businesses use email marketing.  He says the ROI on it is very, very high and that for every dollar you spend you get $43 back.  Email Marketing is a very effective way to reach your customers.Neal says “A lot of it has to do with social media but the number-one thing people look out for before they transact with a business, whether it’s  calling a landscaper or plumber is, I buy from businesses reviews.  And they generally start at Google and they generally look up the business name and reviews pop up.  70 percent of people believe reviews or they trust reviews from people they don’t know. Email Marketing Play Podcast [http://www.thesocialmediabible.com/Expert_Podcasts/Neal_Creighton_Interview.mp3]Download Transcript [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/Neal_Creighton_Interview.pdf]

[http://www.thesocialmediabible.com/wp-content/uploads/2011/03/43zimbio1.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/43zimbio1.jpg][http://www.thesocialmediabible.com/wp-content/uploads/2011/03/43zimbio2.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/43zimbio2.jpg]Tony Mamone, Founder & CEO of Zimbio [http://www.zimbio.com/] In this podcast Lon Safko speaks with Tony Mamone, the Founder & CEO of Zimbio, the interactive on-line magazine.  Tony tells us how his magazine caters to four basic pop-culture categories of news; Style, Entertainment, Current Events, and Sports. Zimbio covers more than just stories, it highlights the people making the stories.In this 30 minute interview Tony shares his ideas about social media, user generated content, and on-line publishing.  Tony explains how Zimbio is “self policed and added to” and about “the democratization  of publishing”.  Tony also tells us how his small 15 person company built Zimbio to more than 13 million readers every 30 days, with the help of 35,000 volunteer contributors, offering a combination of “citizen journalism & paid traditional media”.  Zimbio publishes more than 10,000 articles and 5,000 photographs every day! Content Publishing Play Podcast [http://www.thesocialmediabible.com/Expert_Podcasts/Tony_Mamone_Interview.mp3]Download Transcript [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/Tony_Mamone_Interview_Transcript1.pdf]

[http://www.thesocialmediabible.com/wp-content/uploads/2011/03/42youtube1.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/42youtube1.jpg][http://www.thesocialmediabible.com/wp-content/uploads/2011/03/43youtube2.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/43youtube2.jpg]George Strompolos, Content Partnerships Manager for YouTube [http://www.youtube.com/] In this historic interview, Lon Safko speaks with George Strompolos, Content Partnerships Manager For Google’s YouTube about companies from around the world who are using YouTube to market their company’s products.  George tells us that “YouTube isn’t just about teenagers watching videos of dogs on skateboards”.  It’s about Fortune 500 marketing and companies like Blendtech and their “Will It Blend”, which caused a 300% increase in sales due to these YouTube videos.In this 25 minute interview George describes how YouTube’s members are uploading 13 hours of video per minute and more than 1 billion video downloads per day!  George tells us that YouTube has the same number of users under 18 that they have over the age of 55.  He also shares how some of their video content providers are actually making a living from their contextual advertising associated with their videos.  One such rising star is “Fred” [http://www.youtube.com/fred], a 15 year old pretending to be 6 with anger management issues.  You just have to see Fred to believe Fred. Video Play Podcast [http://www.thesocialmediabible.com/Expert_Podcasts/George_Strompolos_Interview.mp3]Download Transcript [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/George_Strompolos_Interview_Transcript1.pdf]

[http://www.thesocialmediabible.com/wp-content/uploads/2011/03/41yelp1.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/41yelp1.jpg][http://www.thesocialmediabible.com/wp-content/uploads/2011/03/42yelp2.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/42yelp2.jpg]Stephanie Ichinose, Director Of Communications for Yelp [http://www.yelp.com/la] In this historic interview, Lon Safko speaks with Stephanie Ichinose, Yelp’s Director of Communications about how Yelp helps!  Stephanie explains how “Yelpers” are rating restaurants, auto mechanics, dentists or any company right in your home town.In this 34 minute interview Stephanie describes how Yelp has received more than 3.5 million reviews of services all over the United states, and how Yelp.com has more than 14 million unique visitors every 30 days.  Stephanie further describes how the mobile phone has changed the way people access Yelp information.  Imagine you’re out to dinner, wanting a good pasta restaurant; turn on your mobile phone, type in pasta, and Yelp returns all of the rated pasta restaurants that’s closest your GPS cell phone and shows their five star ratings! Social Networking Tools/Apps Play Podcast [http://www.thesocialmediabible.com/Expert_Podcasts/Stephanie_Ichinose_Interview.mp3]Download Transcript [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/Stephanie_Ichinose_Interview_Transcript1.pdf]

[http://www.thesocialmediabible.com/wp-content/uploads/2011/03/40yahoo1.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/40yahoo1.jpg][http://www.thesocialmediabible.com/wp-content/uploads/2011/03/41yahoo2.jpg] [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/41yahoo2.jpg]Patrizio Spagnoletto, Senior Director of Marketing Yahoo! Search Marketing – Advertising Your Business with Yahoo! – SEM [http://sem.smallbusiness.yahoo.com/searchenginemarketing/index.php?&abr=2022403519] In this historic interview, Lon Safko speaks with Patrizio Spagnoletto, Senior Director of Marketing Yahoo! Search Marketing where he discusses how easy Yahoo! makes it to create multiple keyword advertising campaigns.  He explains how they provide a step-by-step on-line process and even have customer support that will help you over the telephone.  Patrizio explained how by choosing more specific two & three word keyword phrases that you can actually target a much more specific customer and at a lower cost.In this 17 minute interview Patrizio describes how many of their 100’s of thousands of customers such as Lending Tree & Amazon manage 100’s of keyword campaigns and how 20% of your keywords can generated 80% of your revenues. SEO/SEM Play Podcast [http://www.thesocialmediabible.com/Expert_Podcasts/Patrizio_Spagnoletto_Interview.mp3]Download Transcript [http://www.thesocialmediabible.com/wp-content/uploads/2011/03/Patrizio_Spagnoletto_Interview_Transcript1.pdf]