The Root of Resistance

Building Value Doesn't Have to Take Long

In this episode, dive into some of the raw audio of Coach Godwin's first lightning-quick, high-ticket sale—a $3,500 commitment in just 28 minutes. Catch how the tension spikes when her card declines and learn from his experience what it sounds like - as a true salesperson - to lean into fear.

The Root of Resistance

In this episode of the Hitman Sales Method, Coach Godwin exposes why all prospect resistance stems from your own approach. You’ll learn to mirror your prospect’s world with strategic questions to earn trust and how to balance empathy without sinking into their story; seeing how the professional is unbothered.

The Power of Setting the Proper Frame

The real power comes from the frame you set before the pitch ever starts—so prospects move forward willingly. In this episode, Coach Godwin breaks down what it sounds like and feels like to lead the conversation by shifting the emotional context.

Why Avoiding Pressure is a Coping Mechanism

Most people think pressure kills the sale—but the real problem is they don’t feel enough of it. In this episode, Coach Godwin exposes how avoiding pressure is a coping mechanism for both reps and prospects—and why the right type of pressure isn’t the enemy… it’s the trigger for real commitment.

The Question That Stops "I Need To Think About It"

"I need to think about it" isn’t an objection—it’s a smokescreen. No clever question can fix that. This episode reveals why truth cuts deeper than tactics—and how to corner the real issue before your deal dies.