How I made it (Somehow)
In this episode of How I Made It (Somehow), directing duo XOXO - Tessa and Paula - join the podcast to talk about what it really means to create as two. Working across global campaigns for brands like Meta, Sephora, Coca-Cola, Ikea and McDonald’s, they’ve developed a distinctive voice that blends bold visuals with emotional storytelling. Together, they share how they balance their different instincts, build a shared creative language, and navigate the industry as a duo. We talk about collaboration, trust, and the realities of co-directing - from shaping ideas together to making decisions under pressure, and why having fun in the process still matters. A sharp, honest conversation about partnership, authorship, and finding your voice - not alone, but together.
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